Tin Drum Asian Kitchen INFO
About Tin Drum
Tin Drum Asian Kitchen is an authentic pan-Asian restaurant concept offering upscale food at the price point of a fast-casual eatery. After five years of winning Best of Atlanta, Tin Drum is aiming to secure new markets outside of Georgia using its refined franchise model. Tin Drum hopes to open 100 units in markets across the country in the next five years.
Tin Drum brings Asian street cuisine to the U.S. thanks to its founder Steven Chan. Chan grew up in Hong Kong and opened the first Tin Drum establishment on the campus of the Georgia Institute of Technology. There are currently 10 locations in and around Atlanta, making it one of the most popular chains in the state of Georgia.
The attraction to Tin Drum locations come from the design of the buildings, which mimic those of curbside cafes in Hong Kong.
Why Tin Drum
Tin Drum puts franchisees at the center of its operational model thanks to franchisees-turned-franchisors Atlaf and Amisha Popatiya. The brand uses a unique model in setting up franchisees for success using technology that makes running stores easier and more profitable. Tin Drum utilizes a POS system that centralizes operational variables and store owners.
In the midst of revamping its business model, Tin Drum also launched a new menu that expanded options from 12 bowls to a range of Asian dishes, each offering authentic flavors and fresh ingredients. Popular fan favorites that have helped propel franchisee growth include small plates and Asian fried chicken sandwiches.
Why This Industry
Fast-casual food establishments have seen a boom in recent years. New customer outreach models such as delivery services have allowed restaurants to offer a new way to enjoy their food. When doors were closed due to the COVID-19 pandemic, many restaurants became innovative in the way they reached their customers. Now, with the pandemic behind us, the way we access fast-food and dining experiences has changed and is here to stay.
What Sets Tin Drum Apart?
Tin Drum not only survived during the COVID-19 pandemic, but thrived. Now that the economy is coming out on the other side of the pandemic, Tin Drum is focused on growth and innovation. They recently rolled out a new beverage program featuring bubble tea, which is expected to contribute to nearly 20% in annual sales.
The stores are also proactively looking for opportunities that will make them easier to run and help to make a profit for franchisees whether that’s through technology, new menu items or other resources they can provide.
New upgrades and developments are expected throughout the year to boost sales and encourage a growing Tin Drum fan base.
With eyes on growth, Tin Drum wants to focus on opening at least 100 units in the next five years, including development in cities like Dallas, Texas; Houston, Texas; Miami, Florida; Nashville, Tennessee; and Raleigh, North Carolina.
The investment range for a Tin Drum franchise is between $400,800 on the low end and $617,250 on the high end, plus a franchise fee of $49,000. Potential franchisees need to have $150,000 in required liquid capital to open a Tin Drum franchise and a required net worth of $500,000.
There is no prior restaurant experience needed to be successful as a Tin Drum franchisee. Rather, the brand selects franchisee candidates based on passion and values rather than their resumes. It wants people who are savvy enough to see the potential of what Tin Drum has to offer and are motivated to make the most of a franchise opportunity.
How Much Can I Make?
Tin Drum prides itself on the pivots it made during 2020 and how it came out on the other side of the pandemic. Tin Drum offers a business model for the modern world. The average net revenue for a Tin Drum franchise is $853,810, and the new model net profit is $198,569.