1851

In 1971, the first <a href="http://www.togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-focuses-expansion-efforts-on-los-angeles-2704761" target="_blank" rel="nofollow">Togo&rsquo;s</a> restaurant&mdash;a small sandwich shack serving oversized sandwiches&mdash;was opened by a college student in San Jose, California. Since then, the size and scope of the brand have exploded, with <a href="https://togos.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-focuses-expansion-efforts-on-los-angeles-2704761" target="_blank" rel="nofollow">Togo&rsquo;s</a> locations dotting dozens of markets across eight states on the West Coast. Even as the franchise looks toward establishing new markets further east, Togo&rsquo;s is determined to make the most of their high profile back home in California. To that end, Togo&rsquo;s has announced plans for large-scale expansion effort in the Los Angeles market.

Mike Norcup, Togo&rsquo;s vice president of franchise sales, sees Los Angeles as an essential component of the brand&rsquo;s overall growth strategy.

&ldquo;LA is an important piece of the puzzle,&rdquo; Norcup said. &ldquo;Because we started in California and have such an enthusiastic customer base there, we have a sort of home-town-hero status that other brands can&rsquo;t compete with. A persistent priority of our growth strategy is to maintain and grow that ownership.&rdquo;

Despite their dominance in California markets, Norcup said Togo&rsquo;s has a lot of room to grow in Los Angeles, where customers who know the brand are eager to find more accessible locations.

&ldquo;The most attractive aspect of LA as a market for growth is that it&rsquo;s underserved relative to our brand awareness there. We have customers clamoring for more Togo&rsquo;s restaurants in LA. It&rsquo;s rare to have so much room for growth in a market where your brand is already so well established.&rdquo;

According to Norcup, much of the consumer excitement around Togo&rsquo;s is due to the brand&rsquo;s dedication to fresh, high-quality ingredients, which has become a crucial selling point in the increasingly health-conscious market.

&ldquo;Everyone is trying to do a little better with their diets every year,&rdquo; said Norcup. &ldquo;And that goes double in LA. As that trend continues, Togo&rsquo;s becomes an even more attractive proposition. Everything we serve is fresh, nothing is greasy or frozen. You can see and taste the difference, and that has become very important to customers.&rdquo;

Los Angeles also provides a diverse pool of candidates for new Togo&rsquo;s owners, something Norcup is excited to take advantage of.

&ldquo;Every type of person is in LA, from 30-year olds who have saved up enough to start their own business to older, more seasoned entrepreneurs who are looking to add to their business portfolio. We love to have a broad spectrum of personalities and backgrounds running our stores. As we improve our operations, we are always looking to work with our franchisees, so it helps to have a diversity of perspectives on that level.&rdquo;

In addition to new Togo&rsquo;s owners, Norcup is eager to help existing owners in Los Angeles expand their operations.

&ldquo;We&rsquo;re always looking to bring on new owners, but we&rsquo;re just as excited to help our existing owners in the area grow their business,&rdquo; said Norcup. &ldquo;When Togo&rsquo;s owners open new units, they bring their knowledge and experience with them, and it&rsquo;s fun to see our franchisees grow the business and see their dreams come to fruition.&rdquo;

The startup costs to open a Togo&rsquo;s range from $274,000 to $508,700, and Togo&rsquo;s development team is focused on finding owners who can make that investment and are passionate about the product, whether those owners are new to the brand or longtime partners.

&ldquo;The most essential quality in any owner is a passion for the brand and the product,&rdquo; Norcup said. &ldquo;The business does not require restaurant expertise, through our training programs the operations are simple enough to learn, so we are really looking for people who love our sandwiches as much as we do and are excited to grow with the brand.&rdquo;

Togo's, Los Angeles Franchise, Franchise Development, Sandwich franchise

Togo’s Focuses Expansion Efforts on Los Angeles

1851 Franchise

The “big, fresh, and meaty” sandwich brand seeks to leverage brand awareness for growth in its home state

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

togos-focuses-expansion-efforts-on-los-angeles

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

JEI Learning Center Franchise Deep Dive 2025 - 1851 Franchise

JEI Learning Center Franchise Costs, Fees, Profit and Data for 2025

jei-learning-center-franchise-cost-profits-data

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Togo’s Focuses Expansion Efforts on Los Angeles

MORE STORIES LIKE THIS