The brand’s proven system is designed to support its local owners while also giving them room to expand.
Demand in the sandwich segment of the restaurant industry is at an all-time high. Consumers are craving delicious and nutritious meals on the go now more than ever before. But that doesn’t mean that they’re willing to sacrifice quality—not only do people expect their sandwiches to be made with fresh ingredients, they also expect to receive superior customer service. That’s why Togo’s stands out from the crowd.
The brand’s commitment to quickly creating freshly made subs hasn’t gone unnoticed by consumers or entrepreneurs. In fact, it’s often the brand’s consistent quality that initially attracts prospective business owners to the brand. But a loyal fan base isn’t the only thing that Togo’s franchise opportunity offers franchisees—the brand’s simple business model and supportive corporate team make it easy to operate.
“My husband and I had been operating a 7-Eleven franchise for a few years when we decided that we wanted to get into the restaurant business. Togo’s immediately stood out as the obvious choice because of its quality—there isn’t another sandwich restaurant that can compete with our products,” said Jin Singh, a Togo’s franchisee in San Francisco, California. “But Togo’s ended up being the perfect fit for us for more reasons than its superior sandwiches. The brand’s simple model made it easy for us to get our business off the ground while we were running a 7-Eleven at the same time.”
When a franchisee signs on to open up their own Togo’s location, they gain access to a business model that’s been proven successful time and time again. The brand’s compelling marketing materials, updated store design and general best practices are all designed to boost its local owners’ bottom lines. With that heavy lifting already taken care of, franchisees have the ability to focus their time and energy on growing their businesses. That’s why multi-brand franchisees consistently find success with Togo’s.
“It’s incredibly easy to operate my two Togo’s restaurants. As long as you believe in the brand, understand its concept and follow its system, you’re going to be successful,” said Fernando Santos, a multi-brand franchisee operating Togo’s and 7-Eleven locations. “It comes down the corporate team—franchisees have the autonomy they need to run their sandwich shops, but there’s a support system in place in the event you ever need help. It’s the perfect combination.”
That balance between individual business ownership and corporate support creates an environment that encourages growth. While franchisees have the tools and resources at their disposal that they need to succeed, they also have the ability to make their Togo’s store a part of their unique local community.
“Togo’s entire system is designed to set you up for success. The brand certifies my managers and even stays in close contact with them on a day to day basis, which makes it easy for me to operate multiple brands,” said Pinki Dhillon, a multi-brand franchisee with both Togo’s and 7-Eleven. “All communication from the Togo’s team is streamlined, straightforward and simple. We never have to second guess what needs to be done to realize our full potential and grow our customer base.”
In addition to offering franchisees a simple business model, Togo’s also provides its owners with an affordable initial investment. Start-up costs range between $239,700 and $543,200, including a $30,000 franchise fee, making it easy for passionate entrepreneurs to diversify their portfolios.
“We’ve found that multi-brand franchisees thrive when they join our system. That trend is something we plan to continue throughout 2017—we’re constantly improving our business model to benefit our local owners,” said Todd Peterson, chief development officer for Togo’s. “We’re looking forward to helping even more franchise owners expand their reach as we move forward in the new year.”
To learn more about franchising opportunities with Togo’s, click here.