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Fresh <a href="https://1851franchise.com/togos/togo-s-california-store-of-the-future-offers-fresh-look-and-experience-for-customers-and-greater-efficiencies-for-franchisees-2710357#trending">off a year of brand-strengthening changes</a>, <a href="https://www.togos.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-targets-the-san-francisco-bay-area-for-further-expansion-2716709" target="_blank" rel="nofollow">Togo’s</a> is targeting its own birthplace for expansion: the San Francisco Bay Area.&nbsp;While the fast casual sandwich brand already has two locations in San Francisco and several more throughout the Bay Area in general, there is still much ground to be covered, and brand executives are looking to fill gaps in the market.<a href="https://1851franchise.com/togos">Togo’s</a> Vice President of Franchise Sales and Real Estate, John Dyer, noted that the San Francisco Bay Area is the brand’s heartland, as the first Togo’s opened in San Jose fifty years ago.&nbsp;“The San Francisco Bay Area market presents the best opportunities for success,” Dyer said. “The <a href="https://1851franchise.com/togos/five-things-you-didn-t-know-about-togo-s-2705110#trending">brand’s presence is strongest</a> in that market because we’ve been there for so long. Any infill opportunities would also be great because it’s a market in which we have some of our strongest media presence.”Dyer elaborated by sharing that Togo’s has “a built-in clientele that is familiar with the brand.” This has provided Dyer and his development team with valuable organic interest.“Folks in the larger area see TV ads for Togo’s and are looking for the opportunity to visit one. Unfortunately, sometimes, it’s not convenient for them to visit Togo’s on a regular basis because of the distance. For that reason, the San Francisco Bay Area still presents a great opportunity for franchise candidates.”&nbsp;Dyer estimates the Bay Area can hold as many as 30 more territories, and the brand wants to open approximately six to 12 locations a year in that market. Togo’s is particularly looking to expand in the San Francisco Peninsula, the East Bay, and the Central Valley.&nbsp;“The brand isn’t as well-represented on the San Francisco Peninsula as compared to the South Bay Area closer to San Jose,” Dyer said. “I think folks are looking for the brand particularly along the San Francisco Peninsula and in the city of San Francisco, and right now the locations are few and far between. Also, there are some areas in the East Bay area that offer great opportunities due to strong daytime populations.”East Bay target cities include Pleasanton and Dublin. Major employers in Pleasanton include Kaiser Permanente, Safeway, and Oracle, while major employers in Dublin include Ross Stores and SAP.&nbsp;Whether a prospective franchisee is familiar with Togo’s or new to it, they should be aware of the many initiatives the brand has launched over the past year. Changes include the <a href="https://1851franchise.com/togos/togo-s-launches-all-new-hot-chicken-sandwiches-2710502">launch of cheese steak sandwiches</a> and revamping the stores operational and technology systems as well as the décor in an effort known as Togo’s 3.0.&nbsp;Dyer is enthusiastic about the changes and believes they will only boost the brand in the eyes of both prospective franchisees and consumers in the San Francisco Bay Area—and Togo’s fans who don’t live close to their beloved sandwich shop can rejoice at the brand’s willingness to expand within its home market.&nbsp;“We’ve got this great new look and feel and a new Speed Line service platform,” he said. “Given the strong brand recognition in the Bay Area, I’d say our fans will be delighted to see the changes we’ve made once we’ve established a location closer to them.”&nbsp;The cost to open one Togo's restaurant ranges from $216,500 to $451,500. This includes a $15,000 (if you are an existing franchisee buying an additional Togo’s Restaurant) or $30,000 (if you are a new Togo’s franchisee) franchise fee. The cost to open three Togo's restaurants is is $261,500 to $491,500 with a $60,000 franchise fee. For more information about franchising with Togo's, please visit&nbsp;<a href="https://togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-targets-the-san-francisco-bay-area-for-further-expansion-2716709" target="_blank" rel="nofollow">https://togosfranchise.com/</a>. Togo’s is also offering a 50th Anniversary Incentive that cuts the franchise fee by 50%.

Togo’s Targets the San Francisco Bay Area For Further Expansion

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Togo’s is already well-known and established throughout the San Francisco Bay Area, but there is still plenty of territory up for grabs. 

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Togo’s Targets the San Francisco Bay Area For Further Expansion

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