1851

Fresh <a href="https://1851franchise.com/togos/togo-s-california-store-of-the-future-offers-fresh-look-and-experience-for-customers-and-greater-efficiencies-for-franchisees-2710357#trending">off a year of brand-strengthening changes</a>, <a href="https://www.togos.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-targets-the-san-francisco-bay-area-for-further-expansion-2716709" target="_blank" rel="nofollow">Togo’s</a> is targeting its own birthplace for expansion: the San Francisco Bay Area.&nbsp;While the fast casual sandwich brand already has two locations in San Francisco and several more throughout the Bay Area in general, there is still much ground to be covered, and brand executives are looking to fill gaps in the market.<a href="https://1851franchise.com/togos">Togo’s</a> Vice President of Franchise Sales and Real Estate, John Dyer, noted that the San Francisco Bay Area is the brand’s heartland, as the first Togo’s opened in San Jose fifty years ago.&nbsp;“The San Francisco Bay Area market presents the best opportunities for success,” Dyer said. “The <a href="https://1851franchise.com/togos/five-things-you-didn-t-know-about-togo-s-2705110#trending">brand’s presence is strongest</a> in that market because we’ve been there for so long. Any infill opportunities would also be great because it’s a market in which we have some of our strongest media presence.”Dyer elaborated by sharing that Togo’s has “a built-in clientele that is familiar with the brand.” This has provided Dyer and his development team with valuable organic interest.“Folks in the larger area see TV ads for Togo’s and are looking for the opportunity to visit one. Unfortunately, sometimes, it’s not convenient for them to visit Togo’s on a regular basis because of the distance. For that reason, the San Francisco Bay Area still presents a great opportunity for franchise candidates.”&nbsp;Dyer estimates the Bay Area can hold as many as 30 more territories, and the brand wants to open approximately six to 12 locations a year in that market. Togo’s is particularly looking to expand in the San Francisco Peninsula, the East Bay, and the Central Valley.&nbsp;“The brand isn’t as well-represented on the San Francisco Peninsula as compared to the South Bay Area closer to San Jose,” Dyer said. “I think folks are looking for the brand particularly along the San Francisco Peninsula and in the city of San Francisco, and right now the locations are few and far between. Also, there are some areas in the East Bay area that offer great opportunities due to strong daytime populations.”East Bay target cities include Pleasanton and Dublin. Major employers in Pleasanton include Kaiser Permanente, Safeway, and Oracle, while major employers in Dublin include Ross Stores and SAP.&nbsp;Whether a prospective franchisee is familiar with Togo’s or new to it, they should be aware of the many initiatives the brand has launched over the past year. Changes include the <a href="https://1851franchise.com/togos/togo-s-launches-all-new-hot-chicken-sandwiches-2710502">launch of cheese steak sandwiches</a> and revamping the stores operational and technology systems as well as the décor in an effort known as Togo’s 3.0.&nbsp;Dyer is enthusiastic about the changes and believes they will only boost the brand in the eyes of both prospective franchisees and consumers in the San Francisco Bay Area—and Togo’s fans who don’t live close to their beloved sandwich shop can rejoice at the brand’s willingness to expand within its home market.&nbsp;“We’ve got this great new look and feel and a new Speed Line service platform,” he said. “Given the strong brand recognition in the Bay Area, I’d say our fans will be delighted to see the changes we’ve made once we’ve established a location closer to them.”&nbsp;The cost to open one Togo's restaurant ranges from $216,500 to $451,500. This includes a $15,000 (if you are an existing franchisee buying an additional Togo’s Restaurant) or $30,000 (if you are a new Togo’s franchisee) franchise fee. The cost to open three Togo's restaurants is is $261,500 to $491,500 with a $60,000 franchise fee. For more information about franchising with Togo's, please visit&nbsp;<a href="https://togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-targets-the-san-francisco-bay-area-for-further-expansion-2716709" target="_blank" rel="nofollow">https://togosfranchise.com/</a>. Togo’s is also offering a 50th Anniversary Incentive that cuts the franchise fee by 50%.

Togo’s Targets the San Francisco Bay Area For Further Expansion

1851 Franchise

Togo’s is already well-known and established throughout the San Francisco Bay Area, but there is still plenty of territory up for grabs. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

togos-targets-the-san-francisco-bay-area-for-further-expansion

The Cleaning Authority

Franchise Journal Magazine: The Cleaning Authority Sets the Standard in Residential Cleaning

cleaning-authority-franchise-journal-feature

TruBlue Home Service Ally

Build a Business That Supports Your Lifestyle Goals With TruBlue Home Service Ally Franchise

 trublue-home-service-ally-lifestyle-franchise-success

Layne's Chicken Fingers

Photo of Layne's Chicken Fingers restaurant with "Now Open" inflatable on roof

Layne’s Chicken Fingers Opening Blueprint Drives Success From Day One

franchise-opening-playbook

Right at Home

Veterans, Army, Navy, Right at Home franchisees, Veterans Day

Veterans Excel as Right at Home Franchisees: Here's Why

veterans-in-franchising-right-at-home-success

Why This Corporate McDonald’s Rep Decided To Open His Own Franchise With The Cleaning Authority

kent-lewis-franchise-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Togo’s Targets the San Francisco Bay Area For Further Expansion

MORE STORIES LIKE THIS