1851

Name: <a href="https://www.linkedin.com/in/danielleyuthas/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-danielle-yuthas-vp-of-marketing-main-line-brands-2729066" target="_blank" rel="nofollow">Danielle Yuthas</a> Role: Vice President of Marketing Brand: Main Line Brands (Mosquito Authority, Pest Authority, Fitness Machine Technicians) Brand Website: <a href="https://mainlinebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-danielle-yuthas-vp-of-marketing-main-line-brands-2729066" target="_blank" rel="nofollow">https://mainlinebrands.com</a>Danielle Yuthas' marketing career has been shaped by her digital agency roots and a passion for building strong, scalable brand systems that directly support franchisees. Now at the helm of marketing for&nbsp;Main Line Brands, she leads growth strategies across three unique service franchises —&nbsp;<a href="https://1851franchise.com/growth-club/mosquito-authority-franchise">Mosquito Authority</a>,&nbsp;<a href="https://1851franchise.com/growth-club/pest-authority-franchise-opportunity">Pest Authority</a> and&nbsp;<a href="https://1851franchise.com/growth-club/fitness-machine-technicians-franchise">Fitness Machine Technicians</a> — blending performance marketing with franchisee-first solutions.Yuthas approaches franchise marketing with an optimizer’s mindset, delivering high-impact strategies like search engine optimization (SEO), local service ads (LSAs) and email automation while always keeping her eye on what matters most: making the phone ring for local owners. Her leadership is helping Main Line Brands scale smartly, support consistently and stand out in competitive categories.<h3>Q&amp;A With Danielle Yuthas, Vice President of Marketing, Main Line Brands</h3>1851 Franchise:&nbsp;Can you share a bit about your career path and what drew you to franchise marketing specifically?Danielle Yuthas: I started out my career working at a digital marketing agency, which I absolutely loved, and which taught me my most valuable skills in franchise marketing. I eventually decided that I was tired of working with multiple clients at once and I wanted to go somewhere where I could focus all of my efforts on building one brand, so I started my career in franchise marketing with Ace Hardware and went on to work for WellBiz Brands, SpeedPro, Empower Brands and now Main Line Brands.I quickly realized that franchise marketing is the best of both the agency side and the brand side because you essentially function as an internal agency where you are able to serve multiple franchisees while simultaneously building a national brand. The most rewarding part, of course, is seeing the positive impact on each individual local business.1851: What marketing strategies have you found to be most effective in driving growth and customer loyalty for Main Line Brands?Yuthas:&nbsp;For driving growth, I focus on demand capture tactics like LSAs with the Google Guarantee for Mosquito Authority and Pest Authority. We are running a pilot with Google right now on adding promotions to our LSAs. For customer loyalty, we build robust email marketing campaigns and funnels. For Fitness Machine Technicians, we recently implemented a new funnel specifically for different verticals in the commercial side of the business that has proven to be very effective. We’ve seen the best results by taking the workload off of franchisees by automating our email marketing strategy.I am a search engine optimizer at heart and I strongly believe national SEO is one of the highest impact strategies a brand can implement when it is done correctly.1851: Could you discuss a recent campaign or initiative you led that you're particularly proud of, and why?Yuthas:&nbsp;We recently launched an initiative for Pest Authority so that all of our franchisees can send their technicians to our Pest Authority Certified Pro training. We created a full platform of training videos so that all technicians are trained consistently, and the owners do not have to take the time away from the business to train employees. When employees complete the certification, they are able to upgrade their uniforms to those with the Certified Pro badge. This reinforces our branding as the authority in mosquito control and pest control.&nbsp;Along with this initiative, we developed a suite of marketing materials including point of sale print materials and digital assets to drive commercial business. Currently, we are developing a commercial sales funnel for email marketing, similar to the one that we created for Fitness Machine Technicians, in order to support the marketing efforts of our Certified Pro commercial pest services. This is one way we facilitate bringing in the highest revenue clients to local franchisees.1851:&nbsp;How do you approach balancing brand consistency with innovation, especially across diverse franchise locations?Yuthas:&nbsp;&nbsp;Having strong brand standards and not only following them, but knowing the why behind them, is the north star that will guide consistency and viewing innovations through that brand lens will provide the balance. When working with diverse locations, I approach it by first creating a base that every location can use and then adding versions for locations with more specific needs, broader offerings or regional and seasonal variances.1851:&nbsp;What advice would you offer other marketing leaders looking to succeed in the franchise industry today?Yuthas:&nbsp;What matters the most in franchise marketing is driving leads to franchise owners. It seems obvious, but it is often overlooked or overcomplicated. You can have beautiful creative and drive clicks and impressions and all of the things that brand marketers love to do, but it will only impact the local business if the phone is ringing and the web forms are rolling in so that the schedules are full. Listening to all franchisee feedback is the foundation on which to build the local lead generation strategy.Growing and selling franchises is difficult. No great franchise did it alone. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-danielle-yuthas-vp-of-marketing-main-line-brands-2729066" target="_blank" rel="nofollow">&nbsp;www.1851growthclub.com</a> and see what we can do for you.

Top 25 Franchise Marketing Leaders: Danielle Yuthas — VP of Marketing, Main Line Brands

Danielle Yuthas: Driving Franchise Growth at Main Line Brands | 1851 Franchise

1851 Franchise

Yuthas combines her love of SEO, automation and franchisee empowerment to drive growth across Mosquito Authority, Pest Authority and Fitness Machine Technicians.

top-25-franchise-marketing-leaders-danielle-yuthas-vp-of-marketing-main-line-brands

Caring Transitions

Why Consider a Corporate Career Change? Find Meaningful Work Helping Others With Caring Transitions

why-consider-a-corporate-career-change-find-meaningful-work-helping-others-with-caring-transitions

Comfort Keepers

How This Financial Strategist Built a Flourishing Purpose-Driven Business With Comfort Keepers®

how-this-financial-strategist-built-a-flourishing-purpose-driven-business-with-comfort-keepers

Fitness Premier

Fitness Premier: A Legacy of Excellence, Built on a Foundation of Fitness

fitness-premier-a-legacy-of-excellence-built-on-a-foundation-of-fitness

Busy Bee Jumpers

From Solo Hustle to Franchise Muscle: Why Converting to a Busy Bee Franchise Just Makes Sense

busy-bee-jumpers-franchise-conversion-opportunity

Paris Baguette

Paris Baguette Franchise - Anusha Jonnala and Swapna Varala - 1851 Franchise

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Design with person in blazer, with laptop, holding sign that reads "LOOKING FOR A JOB"

Uptick in Jobless Claims Points to Continued Instability in Labor Market

jobless-claims-franchise-growth

Extraordinary Brands Acquires CycleBar and Rumble, Shaking Up Boutique Fitness Franchising

extraordinary-brands-cyclebar-rumble-boxing-acquisition

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

The Ultimate Guide to Franchising Your Business — Phase 2: Creating the Franchise System — Franchise Disclosure Document (FDD)

the-ultimate-guide-to-franchising-your-business-phase-2-creating-the-franchise-system-franchise-disclosure-document-fdd

Top 25 Franchise Marketing Leaders: Lynlea Rudell — Director of Marketing, Pool Scouts

top-25-franchise-marketing-leaders-lynlea-rudell-director-of-marketing-pool-scouts

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Top 25 Franchise Marketing Leaders: Danielle Yuthas — VP of Marketing, Main Line Brands

MORE STORIES LIKE THIS