Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

Name: Mike Revak
Role: President and Chief Business Officer
Brand: Sky Zone
Brand Website: https://www.skyzone.com/

With more than a decade of leadership across the Sky Zone network — and a background that spans restaurants, hospitality and entertainment — Mike Revak is the definition of a seasoned franchise growth leader. As president and chief business officer, Revak is focused on scaling franchise and company-owned park performance by delivering turnkey operational systems, championing local marketing and supporting franchisees with culture-first leadership.

“Franchising is really life-changing for people — they’re investing their 401(k)s, bringing passion and entrepreneurial drive,” Revak said. “Seeing them grow from one to 30 locations is an incredible feeling. That’s what we strive for.”

Revak, who first joined the system in 2012 via Rockin’ Jump (now part of Sky Zone), has helped guide the brand through major expansion. Today, as the trampoline and active entertainment industry moves into a new phase of consolidation and opportunity, Revak is doubling down on Sky Zone’s local-first approach — empowering owners to own their five-mile radius and lead their communities.

Q&A With Mike Revak, President and Chief Business Officer, Sky Zone

1851 Franchise: What do you love most about franchise marketing?

Mike Revak: Franchising is really life-changing for people — they are investing their 401(k)s and are bringing a passionate, entrepreneurial spirit. That is what we strive for with our franchisees. Seeing them grow from one to 30 locations, for example, is an incredible feeling. We feel we are ripe for growth with this franchise organization.

1851: What’s the single most important thing franchise marketers can do to improve unit-level economics

Revak: Well, first it’s got to be a strong brand — the business economics have to work. We also turn quite a few franchisees away during Discovery Day if the culture fit isn’t there. We want franchise owners to truly own the five-mile radius around their park — to be the mayor of their market. That local ownership mindset is critical to our marketing success.

1851: What do you see as franchise brands’ largest marketing opportunity today?

Revak: It’s about creating a true turnkey business. Once someone buys into the brand, there’s a lot of uncertainty. Our job is to remove that by giving them the blueprint: how to staff, how to market, what vendors to use. We want it to be a soup-to-nuts experience. And in the FDD, it’s about being honest and clear. Less is more when you're building trust.

1851: What franchising trends are you watching closely for 2025?

Revak: In our industry, there’s going to be a lot of consolidation. The big three trampoline competitors will come to the forefront. This category is still in its adolescence, and we’re about to see tremendous growth over the next three to five years.

Growing and selling franchises is difficult. No great franchise did it alone. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit www.1851growthclub.com and see what we can do for you.