1851

This month <a href="https://1851franchise.com/developmentawards2020">1851 Franchise’s Franchise Development Website Awards</a> have returned to announce the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.&nbsp;Coming it at number one is <a href="https://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-website-number-1-maidpro-2714352" target="_blank" rel="nofollow">MaidPro’s franchise sales website</a>, which received the highest overall average score of 4.19. When it comes to first impressions, the cleaning franchise’s development website secured an average score of 4.29, as well as an average score of 4.57 for content and 3.71 for ease of use.&nbsp;The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. MaidPro’s high score indicates that it is easily accessible and very user-friendly from a design and technical standpoint.&nbsp;“This is definitely a clean-looking site, which is especially important for a cleaning franchise,” said <a href="https://www.linkedin.com/in/4stanfriedman/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-website-number-1-maidpro-2714352" target="_blank" rel="nofollow">Stan Friedman, CFE and president of FRM Solutions</a>.The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. <a href="https://1851franchise.com/franchisedevelopmentawards/how-to-drive-more-leads-through-your-website-2703382#brand-latest-stories">Franchise sites that excelled according to this criterion told compelling stories that are specifically designed to drive action</a>. Amid the COVID-19 pandemic, <a href="https://1851franchise.com/creating-a-franchise-development-budget-for-post-covid-19-growth-2713337#stories">the question of “why now” has also become increasingly significant and should be addressed clearly.</a>“What I liked most about the website was that it showed a diverse array of established owners and perspectives,” said Friedman. “Through interactive content, I could easily get a clear picture of the lifestyle of the franchise owner. The website also does a great job at displaying the brand’s awards.”&nbsp;On MaidPro’s site, prospects are able to interact with interesting content that validates the franchise offering through various established franchisee’s stories. Once a prospect clicks on the interactive content, they have the option of reading more or watching a video testimonial.“It is important that franchise sales websites focus less on themselves and more on the desires of the prospective buyer,” said Brent Dowling, CEO of Raintree. “One of the main ways to do that is through creative content, longer video testimonials and storytelling. In addition, third-party content is very useful, as it has a lot more weight for the prospects than the franchisor simply speaking about themselves.”Because inquiry forms are the vehicle by which franchise brands receive relevant information from prospective franchisees, their presence and quality are critical. The ease-of-use metrics score was determined in relation to location, depth and ease of application.The development website should provide a simple, navigable form so that prospects can quickly tell franchisors that they are interested. It should also provide high-level details of costs so that under-qualified candidates don’t waste the franchisor’s time and qualified candidates know the specifics of what they are getting into. The form to request more information should be easily accessible on every page and easy to view.&nbsp;“When it comes to displaying the actual information, including cost analysis, the MaidPro website is very clear and to-the-point,” said Friedman. “It really cuts to the chase, which is sometimes the best strategy.”In addition, the form to request more information is available in multiple spots on the MaidPro website, making it easy to find and creating a higher chance that prospects will engage with the form.The three metrics of first impressions, content and ease of use offer a streamlined way to analyze the effectiveness of a franchise development website. As the rankings show, when these three factors come together, the website can become the starting point of the franchise development process and serve as the primary entry point into the brand.

Top Franchise Development Website: Number 1 — MaidPro

1851 Franchise

A panel of 9 franchise industry experts judged more than 200 franchise development websites and determined MaidPro’s site to be the best of the best. 

top-franchise-development-website-number-1-maidpro

Right at Home

Veterans, Army, Navy, Right at Home franchisees, Veterans Day

Veterans Excel as Right at Home Franchisees: Here's Why

veterans-in-franchising-right-at-home-success

The Cleaning Authority

Why This Corporate McDonald’s Rep Decided To Open His Own Franchise With The Cleaning Authority

kent-lewis-franchise-success

KidStrong Franchising, LLC

KidStrong Wraps Up Q3 With First Manhattan Location, 45 New Franchises and Record-High Attendance

kidstrong-q3-growth-2025

Woodhouse Spas

Photo of front lobby area of Woodhouse Spa

Why Woodhouse Has No True Competitor in the Spa Franchise Space

luxury-spa-franchise

Right at Home Expanding In-Home Care Services in Wausau, Wisconsin 

right-at-home-expanding-in-home-care-services-in-wausau-wisconsin

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Top Franchise Development Website: Number 1 — MaidPro

MORE STORIES LIKE THIS