1851

This month <a href="https://1851franchise.com/franchisedevelopmentawards">1851 Franchise’s Franchise Development Website Awards</a> have returned to announce the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.&nbsp;Ranked at number two is <a href="https://benandflorentinefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-website-number-2-ben-florentine-2714350" target="_blank" rel="nofollow">Ben &amp; Florentine’s franchise sales website</a>, which received an overall average score of 4.19. When it comes to first impressions, the breakfast concept’s franchise development website secured an average score of 4.29, as well as an average score of 4.00 for content and 4.29 for ease of use.&nbsp;The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. Ben &amp; Florentine’s high score indicates a sleek design, easy accessibility, as well as user-friendliness from a design and technical standpoint.&nbsp;The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. <a href="https://1851franchise.com/franchisedevelopmentawards/how-to-drive-more-leads-through-your-website-2703382#brand-latest-stories">Franchise sites that excelled according to this criterion told compelling stories that are specifically designed to drive action</a>.&nbsp;“What I liked most about Ben &amp; Florentine’s franchise development website was the use of high-quality video content,” said <a href="https://www.linkedin.com/in/4stanfriedman/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-website-number-2-ben-florentine-2714350" target="_blank" rel="nofollow">Stan Friedman, CFE and president of FRM Solutions</a>. “It was also great to give prospects the choice to read about the opportunity or to be entertained by the video testimonials.”The Ben &amp; Florentine site features high-quality graphics, introductory videos and video testimonials from franchisees. The site also features a section specifically dedicated to blog posts and press articles where prospects can read more about the brand’s latest news.&nbsp;Amid the COVID-19 pandemic, <a href="https://1851franchise.com/creating-a-franchise-development-budget-for-post-covid-19-growth-2713337#stories">the question of “why now” has also become increasingly significant and should be addressed clearly.</a>“While the website is great for a pre-COVID-19 world, there is nothing on the site that discusses how the brand has adapted to the pandemic,” said Friedman. “For example, no one is wearing masks in the video, which leaves me wanting more in terms of why this is a viable opportunity for right now.”&nbsp;Because inquiry forms are the vehicle by which franchise brands receive relevant information from prospective franchisees, their presence and quality are critical. The ease-of-use metrics score was determined in relation to location, depth and ease of application.The development website should provide a simple, navigable form so that prospects can quickly tell franchisors that they are interested. It should also provide high-level details of costs so that under-qualified candidates don’t waste the franchisor’s time and qualified candidates know the specifics of what they are getting into. The form to request more information should be easily accessible on every page and easy to view.&nbsp;Throughout the Ben &amp; Florentine website, there are several forms to request more information, as well as easily downloadable reports and phone numbers to call. When it comes to presenting the basic numbers and analytics, the Ben &amp; Florentine site is clear and consistent.&nbsp;The three metrics of first impressions, content and ease of use offer a streamlined way to analyze the effectiveness of a franchise development website. As the rankings show, when these three factors come together, the website can become the starting point of the franchise development process and serve as the primary entry point into the brand.

Top Franchise Development Website: Number 2 — Ben & Florentine

1851 Franchise

A panel of 9 franchise industry experts judged more than 200 franchise development websites and ranked Ben & Florentine’s site as No. 2. 

top-franchise-development-website-number-2-ben-florentine

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Top Franchise Development Website: Number 2 — Ben & Florentine

MORE STORIES LIKE THIS