Top Franchise Development Websites: 100–91

This month, 1851 Franchise’s Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores. 

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Brent Dowling, CEO and co-founder of Raintree*; Kay Ainsley, managing director of MSA Worldwide; Michelle Rowan, president & COO of Franchise Business Review; Stan Friedman, president of FRM Solutions; Steve Beagelman, founder of SMB Franchise Advisors*; Charles Internicola, founder of The Internicola Law* Firm; Dianna Bailer, vice president of operations at Franchise Performance Group*; Thomas Scott, CEO of Brand Journalists; and Tom Spadea, co-founder of Spadea Lignana Law Firm.

Here the average scores for the 10 websites that came in between 100 and 91:

100. Pinch A Penny

• First Impressions: 3.29
• Content: 3.14
• Ease of Use: 3.43
• Overall Average Score: 3.29

99. Mosquito Hunters*

• First Impressions: 3.43
• Content: 2.71
• Ease of Use: 3.71
• Overall Average Score: 3.29

98. Kitchen Solvers

• First Impressions: 3.43
• Content: 3.14
• Ease of Use: 3.29
• Overall Average Score: 3.29

97. Big Frog

• First Impressions: 3.14
• Content: 3.00
• Ease of Use: 3.71
• Overall Average Score: 3.29

96. Dream Vacations

• First Impressions: 3.71
• Content: 3.43
• Ease of Use: 2.86
• Overall Average Score: 3.33

95. ComForCare

• First Impressions: 3.00
• Content: 3.00
• Ease of Use: 4.00
• Overall Average Score: 3.33

94. Molly Maid

• First Impressions: 3.29
• Content: 3.14
• Ease of Use: 3.57
• Overall Average Score: 3.33

93. Bright Star Care

• First Impressions: 3.29
• Content: 3.00
• Ease of Use: 3.71
• Overall Average Score: 3.33

92. NOVUS Glass Repair & Replacement 

• First Impressions: 3.14
• Content: 3.29
• Ease of Use: 3.57
• Overall Average Score: 3.33

91. Merle Norman Cosmetics

• First Impressions: 3.33
• Content: 3.00
• Ease of Use: 3.67
• Overall Average Score: 3.33