Top Franchise Development Websites: 60–51

This month, 1851 Franchise’s Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores. 

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Brent Dowling, CEO and co-founder of Raintree*; Kay Ainsley, managing director of MSA Worldwide; Michelle Rowan, president & COO of Franchise Business Review; Stan Friedman, president of FRM Solutions; Steve Beagelman, founder of SMB Franchise Advisors*; Charles Internicola, founder of The Internicola Law* Firm; Dianna Bailer, vice president of operations at Franchise Performance Group*; Thomas Scott, CEO of Brand Journalists; and Tom Spadea, co-founder of Spadea Lignana Law Firm.

Here the average scores for the 10 websites that came in between 60 and 51:

60. Clothes Bin

• First Impressions: 3.57
• Content: 3.14
• Ease of Use: 3.71
• Overall Average Score: 3.48

59. CertaPro Painters

• First Impressions: 3.57
• Content: 3.14
• Ease of Use: 3.71
• Overall Average Score: 3.48

58. Mighty Quinn’s Barbeque

• First Impressions: 3.83
• Content: 3.33
• Ease of Use: 3.33
• Overall Average Score: 3.50

57. Pincho Latin American Kitchen

• First Impressions: 3.86
• Content: 3.43
• Ease of Use: 3.29
• Overall Average Score: 3.52

56. Rita’s

• First Impressions: 3.57
• Content: 3.43
• Ease of Use: 3.57
• Overall Average Score: 3.52

55. N-Hance

• First Impressions: 3.43
• Content: 3.57
• Ease of Use: 3.57
• Overall Average Score: 3.52

54. Lawn Doctor*

• First Impressions: 3.43
• Content: 3.29
• Ease of Use: 3.86
• Overall Average Score: 3.52

53. Zips

• First Impressions: 3.86
• Content: 3.67
• Ease of Use: 3.14
• Overall Average Score: 3.56

52. Which Wich

• First Impressions: 4.00
• Content: 3.57
• Ease of Use: 3.14
• Overall Average Score: 3.57

51. Uptown Cheapskate

• First Impressions: 4.00
• Content: 3.14
• Ease of Use: 3.57
• Overall Average Score: 3.57