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Top Franchise Development Websites: 60–51

A panel of 9 franchise industry experts judged more than 200 franchise development websites to determine the very best of the best.

This month, 1851 Franchise’s Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores. 

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Brent Dowling, CEO and co-founder of Raintree*; Kay Ainsley, managing director of MSA Worldwide; Michelle Rowan, president & COO of Franchise Business Review; Stan Friedman, president of FRM Solutions; Steve Beagelman, founder of SMB Franchise Advisors*; Charles Internicola, founder of The Internicola Law* Firm; Dianna Bailer, vice president of operations at Franchise Performance Group; Thomas Scott, CEO of Brand Journalists; and Tom Spadea, co-founder of Spadea Lignana Law Firm.

Here the average scores for the 10 websites that came in between 60 and 51:

60. Clothes Bin

  • First Impressions: 3.57
  • Content: 3.14
  • Ease of Use: 3.71
  • Overall Average Score: 3.48

59. CertaPro Painters

  • First Impressions: 3.57
  • Content: 3.14
  • Ease of Use: 3.71
  • Overall Average Score: 3.48

58. Mighty Quinn’s Barbeque

  • First Impressions: 3.83
  • Content: 3.33
  • Ease of Use: 3.33
  • Overall Average Score: 3.50

57. Pincho Latin American Kitchen

  • First Impressions: 3.86
  • Content: 3.43
  • Ease of Use: 3.29
  • Overall Average Score: 3.52

56. Rita’s

  • First Impressions: 3.57
  • Content: 3.43
  • Ease of Use: 3.57
  • Overall Average Score: 3.52

55. N-Hance

  • First Impressions: 3.43
  • Content: 3.57
  • Ease of Use: 3.57
  • Overall Average Score: 3.52

54. Lawn Doctor*

  • First Impressions: 3.43
  • Content: 3.29
  • Ease of Use: 3.86
  • Overall Average Score: 3.52

53. Zips

  • First Impressions: 3.86
  • Content: 3.67
  • Ease of Use: 3.14
  • Overall Average Score: 3.56

52. Which Wich

  • First Impressions: 4.00
  • Content: 3.57
  • Ease of Use: 3.14
  • Overall Average Score: 3.57

51. Uptown Cheapskate

  • First Impressions: 4.00
  • Content: 3.14
  • Ease of Use: 3.57
  • Overall Average Score: 3.57

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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