1851

1851 interviewed <a href="http://www.plavekoch.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-lee-plave-of-plave-koch-2713533" target="_blank" rel="nofollow">Plave Koch</a>’s <a href="https://www.linkedin.com/in/plave/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-lee-plave-of-plave-koch-2713533" target="_blank" rel="nofollow">Lee Plave</a> about the state of franchising, what makes a franchise attorney awesome and his advice for growth-minded franchisors.About Lee Plave (from <a href="http://www.plavekoch.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-lee-plave-of-plave-koch-2713533" target="_blank" rel="nofollow">firm’s website</a>):&nbsp;<blockquote>Lee has extensive experience counseling distributors and franchisors, including drafting and negotiating franchise agreements for complex international and domestic transactions and advising clients on all aspects of franchise and distribution law.&nbsp;Lee also counsels clients on the application of technology to franchise and distribution systems. He focuses his attention on matters such as social networking and social media issues, e-commerce, data use and security policies, cybersquatting and domain name disputes, consumer complaint and cybersmear sites, as well as software and hardware licensing. In addition, he serves as an expert witness and also represents clients in matters before the Federal Trade Commission.</blockquote>About Plave Koch (from firm’s website):&nbsp;<blockquote>Plave Koch is one of the largest franchise law practices in the country. Our combination of experience, efficiency, and practical, business-oriented thinking enables us to deliver first-class services at a reasonable cost.</blockquote>1851 Franchise: What do you love most about franchising?Lee Plave: Unquestionably, the passion, enthusiasm, and drive that franchisors and franchisees bring to the table is distinctive and sets franchised businesses apart. If you look around at the companies that you work with, you really absorb and pick up on that dynamic belief that problems are obstacles to be constructively resolved.1851: What makes a great franchise attorney, as in, what makes you awesome?Plave: Taking the time to understand what your clients are trying to accomplish, how they want to go about doing that, and understanding their long-term objectives is not always easy, but it is exactly what you need to do. Taking that all in means that you have to spend time listening (which sounds passé, but there is no substitute) and discussing those objectives before rolling up your sleeves and starting to give advice or draft documents.&nbsp; We don’t monetize every waking moment of our lives. In our new firm (at our 13th anniversary it still feels new), we have the luxury of not having to answer to layers of bureaucracy or bearing an overwhelming expense load that makes it hard to spend time – on our dime – getting to know our clients’ needs. I'm very proud to say that our clients appreciate our approach and that most of them have been looking to us for guidance for many many years.1851: What is the most important question to ask a franchise attorney when looking to make a change in representation?Plave: I think you should consider the things that work very well in how you work with your current counsel and the things that may not work as well. Ask a new lawyer how she or he would approach those issues. Ask the lawyer about challenges that she or he sees on the horizon and how those might impact your business in the short- and long-term. Seek out lawyers whose reputation among their peers shows that they are professional thought leaders with a steady flow of work from clients that keep coming back year after year.1851: What is the number one piece of advice you would give franchisors as to how to grow their brand?Plave: Operational excellence will drive growth. Growth without operational excellence will be short-lived and potentially ruinous.1851: What do you see as the top legal worry for franchisors in the next year?Plave: Dealing with the potential of disruption from a pandemic cannot be overlooked as a significant factor. Customer spending, supply chain issues, financing, and the like will all be impacted.&nbsp;Beyond that, addressing the onslaught of new and innovating technology will define business, and franchising, for the coming year and the coming decades. Franchisors that build their brands with an eye toward remaining flexible in the years to come will find that they are able to compete nimbly not only with their current competitors, but also those who are born into a world of new applied technologies.

Top Franchise Lawyers: Lee Plave of Plave Koch

1851 Franchise

1851 Franchise’s annual compilation of great franchise attorneys.

top-franchise-lawyers-lee-plave-of-plave-koch

United Water Restoration Group

image of water restoration group Air Force veteran Nathan Sherman

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

united-water-restoration-group-first-time-business-owners

Paris Baguette

image of Paris baguette franchise owner success

The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

paris-baguette-franchise-process

Onigilly Japanese Kitchen

Image of Onigilly restaurant franchise Reports Record 2025 Growth in Fast Casual

Onigilly Japanese Kitchen Closes 2025 With Record Sales Growth and Expanding Franchise Pipeline

onigilly-franchise-2025-growth-fast-casual

Pool Scouts

Pool Scouts Franchise - 2025 Annual Convention - Dallas TX - 1851 Franchise

Pool Scouts' 2025 Conference Sets the Stage for the Brand's Next Phase of Growth

pool-scouts-2025-conference-recap

Home Halo

image of a home halo franchisee elder care business owner franchisee

Why Home Halo Franchise Owners Don’t Just Run a Senior Home Care Business — They Lead a Local Care Company

why-home-halo-franchise-owners-become-local-care-leaders

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Meet the Supplier - The Franchising Company - 1851 Franchise

The Franchising Company: Helping Aspiring Business Owners Take the Guesswork out of Franchising

Top Franchise Lawyers: Lee Plave of Plave Koch

MORE STORIES LIKE THIS