1851

Every franchisor wants the secret: “How can I grow my franchise brand?” Unfortunately, the secret is, well, secret —&nbsp;if it exists at all.&nbsp;In the end, successful franchise growth most often comes down to fundamentals: What’s your vision? Is it clear? How is your product different? How much does it cost to open your franchise and how much can I make? Where are you growing? Who are your franchisee validators (when asked if they would buy again, they scream yes)?Still, there are some effective strategies that not every franchisor may be aware of. To that end, we asked five of <a href="https://1851franchise.com/2020legalplayers">the industries top legal players</a> for the best piece of advice they give to franchisors looking to grow.&nbsp;Here are their answers.<h4>Expect the unexpected</h4><a href="https://www.linkedin.com/in/michael-daigle-a50050b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Michael Daigle</a> of <a href="https://www.chengcohen.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Cheng Cohen</a>Expect the unexpected.&nbsp;Things rarely go as planned. Franchisors looking to grow their brands absolutely have to have a plan, but their ability to adapt the plan and to be smartly&nbsp;opportunistic are critical to growth.<h4>Say no to questionable prospects</h4><a href="https://www.linkedin.com/in/tom-spadea-a696256/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Tom Spadea</a> of <a href="https://www.spadealaw.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Spadea Lignana</a>Say no to questionable prospects.&nbsp;The number one thing that will determine the success of a system is the quality of the franchisees.&nbsp;Strong unit economics are of course a must, but without the right folks running the franchised units those unit economics will be lost on poor performers. &nbsp;<h4>Be relentless</h4><a href="https://www.linkedin.com/in/fredric-a-cohen-a4858b169/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Fredric Cohen</a> of <a href="https://www.chengcohen.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Cheng Cohen</a>It has to bring value every day to the franchisee who pays you to use it and to the consumer who is attracted to it. The ‘every day’ part means it must continue to evolve, grow, change, adapt — for five years, ten years, decades. That requires relentless effort and unending investment and reinvestment of resources. Look at a few recently (and remarkably) resurgent brands — KFC, Domino’s, Arby’s. That didn’t just happen. Someone(s) willed it and committed the resources to enable it.&nbsp;&nbsp;<h4>Ask other franchisors how they did it</h4><a href="https://www.linkedin.com/in/chuck-modell-10b74310/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Chuck Modell</a> of <a href="http://www.larkinhoffman.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Larkin Hoffman</a>Seek advice from as many people as possible who have grown franchised businesses, or helped those businesses grow, and then learn to walk before you run.&nbsp;Too many would-be franchisors want to start franchising, and sell franchises, before they even understand what it means to be a franchisor, let alone have in place training programs, operating procedures, and supply chains necessary to assure the success of franchisees who follow the system.&nbsp;&nbsp;<h4>Franchisees sell franchises</h4><a href="https://www.linkedin.com/in/andrewbeilfuss/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Andrew Beilfuss</a> of <a href="https://www.quarles.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-lawyers-offer-tips-on-franchise-growth-2713609" target="_blank" rel="nofollow">Quarles &amp; Brady</a>This is a difficult question or answer without more facts related to the unique challenges they are facing at their current stage of development.&nbsp;That said, I think virtually every brand would be well-advised to focus on the franchisor/franchisee relationship. So many issues that we see could be avoided with improved communication and an early discussion and understanding of the roles that each party plays in the franchise relationship.&nbsp;Once that understanding is established, brands generally get much better buy into business advancement objectives, have fewer issues, and advance their development initiatives, as happy franchisees are powerful validators.&nbsp;We believe this issue is so important that we provide free training to our franchisor clients at the onset of every new relationship to go over their current practices and suggest process improvements, where needed.&nbsp; &nbsp;&nbsp;

Top Franchise Lawyers Offer Tips on Franchise Growth

1851 Franchise

They have worked with brands of every size and segment. These franchise attorneys offer their best advice for brands growing at any speed.

top-franchise-lawyers-offer-tips-on-franchise-growth

Happy Joe’s Franchising

Why Texas Is the Perfect State To Open a Happy Joe’s Franchise

why-texas-is-the-perfect-state-to-open-a-happy-joes-franchise

Seniors Helping Seniors®

Photo of two people, with white hair, sitting on couch, smiling at each other

Seniors Helping Seniors® In-Home Care Services Expands in Manassas and Fredericksburg, Virginia

seniors-helping-seniors-in-home-care-services-expands-in-manassas-and-fredericksburg-virginia

BooXkeeping

Tech-Driven Bookkeeping: How BooXkeeping Franchisees Are Embracing the Future

tech-driven-bookkeeping-how-booxkeeping-franchisees-are-embracing-the-future

Fitness Premier

Fitness Premier's State-of-the-Art Facilities and Multi-Discipline Approach Fuels Franchise Owner Success

fitness-premiers-state-of-the-art-facilities-and-multi-discipline-approach-fuels-franchise-owner-success

Melting Pot

Melting Pot 50th anniversary photo, featuring three people enjoying celebratory drinks and fondue

Melting Pot Celebrates 50 Years of Fondue Magic With a Year of Special Menus, New Offerings and Unforgettable Moments

melting-pot-50th-anniversary-fondue-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Yum! Brands CEO David Gibbs To Retire in 2026 After 36 Years With the Company

yum-brands-ceo-david-gibbs-to-retire-in-2026-after-36-years-with-the-company

Hooters Bankruptcy - Chapter 11 - April 2025 - 1851 Franchise

Hooters Files for Bankruptcy, Sells Restaurants to Franchisee Group

hooters-bankruptcy-chapter-11-april-2025

Fly Dance Fitness Expands With First Franchise Location in Georgia

fly-dance-fitness-franchise-expansion

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

1851 Agg - McDonald's Sales Decline Expansion Continues - 1851 Franchise

McDonald’s Franchisees Feel the Pressure as Sales Decline and Expansion Continues

mcdonalds-franchisees-feel-the-pressure-as-sales-decline-and-expansion-continues

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Top Franchise Lawyers Offer Tips on Franchise Growth

MORE STORIES LIKE THIS