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Toppers Pizza Wraps Q2 With Nearly 10% System-Wide YOY Revenue Growth

The fast-growing pizza franchise continues to see quarter-over-quarter gains heading into the second half of 2022.

By Derek Stephens1851 Franchise Contributor
SPONSORED 3:03AM 08/09/22

WHITEWATER, Wis. — Toppers Pizza, the rapidly growing pizza delivery franchise, continues to experience system-wide and same-store sales growth. At the end of Q1, Toppers saw 9.9% same store sales growth over Q1 last year, and finished Q2 with 8.9% same store sales growth over Q2 last year, marking its 16th consecutive quarter of growth. Year over year, the franchise saw a 9.4% increase compared to the same period last year.

“We have experienced consistent and powerful sales growth before, during and after the pandemic, which proves our model is built to thrive in just about any conditions,” said CEO and founder Scott Gittrich. 

Much of Toppers’ growth can be attributed to the brand’s consistent menu innovation, which regularly introduces new items, limited-time offers and promotions. This summer, the brand launched its “Coke Float Summer” offer, which provides Coke float kits stocked with drinks and pints of frozen custard, for takeout and delivery. Toppers also recently rolled out two new wing flavors, Chipotle Citrus and Sweet Heat BBQ.

“We are adamant about surprising and delighting our fans at every opportunity,'' said Mac Malchow, director of national marketing & menu innovation. “We believe that by keeping things fresh and offering new and exciting items to try, we’re giving our guests more reasons to keep coming back, which has proven true time and again.”

In the spring, Scott Gittrich and Robin Gittrich, Toppers’ VP of Human Resources, embarked on an expansive tour of the franchise system, visiting 70 stores in 70 days. The tour allowed the Gittriches to celebrate Toppers’ store-level team members and highlight the individual efforts and innovations of the brand’s many owners while generating new, innovative strategies to propel the brand even further.

Q2 also saw the one-year anniversary of Toppers’ loyalty program, which Scott says has found “incredible traction” over the past year. That program — called the Upper Crust Society — currently has more than 190,000 members and accounts for more than 20% of system-wide sales for the year. Over 60,000 customers have downloaded the Toppers’ app over the past year.

Ultimately, Scott says the brand’s growth is a product of its focus on franchisee success. 

“We know that as a brand, we are only as strong as our franchisee, so their success is our top priority in every respect,” he said. “Our entire corporate team is organized to provide support and resources to help our franchise owners grow, and the results speak for themselves. We are not just experiencing new-unit growth; we are seeing same-store revenue growth quarter after quarter at stores across our system. As long as that’s the case, we know we are doing things right.”

For more information or to order online for delivery or pickup, please visit www.toppers.com

ABOUT TOPPERS PIZZA 

Founded in 1991 as an alternative to big-box pizza, Toppers is built on a bold attitude with the product to back it up. Headquartered in Whitewater, Wisconsin, 70+ Toppers locations are on a mission to redefine what customers should expect from QSR pizza. The menu features unique flavors, bold recipes, crave-worthy Topperstix, signature wings, specialty desserts and a growing selection of offerings for diverse lifestyles. By consistently giving customers what they want, Toppers has forged an untapped space in the pizza industry and is thriving in a digital-first post-pandemic world. World-class technology ranking among the top QSR pizza concepts, consistent menu innovation, a powerfully focused digital media strategy, and Gen Z-centric social media channels drive 75%+ of sales online for the brand. With franchisees achieving a $1,100,000+ average unit volume across the entire system and 16 consecutive quarters of same-store sales increases, Toppers Pizza is primed for major growth and is looking for like-minded franchisees to join its system. For more information, visit https://www.toppers.com/franchise and follow the brand on Facebook and Instagram

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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