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<div id="pastingspan1"><span style="">While it&#8217;s the objective of most brands to get consumers to join the conversation, companies are increasingly weary of the competition &#8220;joining&#8221; in as well.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">According to recent story in the Wall Street Journal, companies are progressively filing trademark applications for hashtags related to their services or products across social media in order to protect their intellectual property.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Research by Thomson Reuters CompuMark showed that 1,398 applications to trademark hashtags were filed around the world in 2015. That number has been growing steadily since 2010, when just seven companies applied for hashtag trademarks. A recent examples includes #sayitwithpepsi, which was registered in Europe last year by PepsiCo. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">To read the original story, please click <a href="http://www.wsj.com/articles/companies-increasingly-trademark-hashtags-1459333936?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trademarking-the-hashtag-4189" target="_blank" rel="nofollow" target="_blank">here</a>. </span></div>

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Companies are increasingly protecting their tags used to mark products and services across social media

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Trademarking The Hashtag   

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Trademarking The Hashtag

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