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Trademarking The Hashtag
Companies are increasingly protecting their tags used to mark products and services across social media
While it’s the objective of most brands to get consumers to join the conversation, companies are increasingly weary of the competition “joining” in as well.
According to recent story in the Wall Street Journal, companies are progressively filing trademark applications for hashtags related to their services or products across social media in order to protect their intellectual property.
Research by Thomson Reuters CompuMark showed that 1,398 applications to trademark hashtags were filed around the world in 2015. That number has been growing steadily since 2010, when just seven companies applied for hashtag trademarks. A recent examples includes #sayitwithpepsi, which was registered in Europe last year by PepsiCo.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
