1851

When it comes to beauty trends, it&rsquo;s safe to say that a number of them (thankfully) did not stand the test of time. From the 1990s&rsquo; pencil-thin eyebrows to the early 2000s&rsquo; frosted pink lipstick, du jour beauty trends may initially bring in eager clients, but all too soon turn dated. To accomplish longevity, leaders in the beauty and wellness space need an offering that transcends trends in favor of ageless appeal. 
 
Enter the <a href="https://www.amazinglashstudio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=transcending-trends-how-market-insight-demonstrates-that-amazing-lash-studios-in-demand-eyelash-extensions-are-here-to-stay-2711007" target="_blank" rel="nofollow" target="_blank">Amazing Lash Studio</a><a href="https://www.amazinglashstudio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=transcending-trends-how-market-insight-demonstrates-that-amazing-lash-studios-in-demand-eyelash-extensions-are-here-to-stay-2711007" target="_blank" rel="nofollow" target="_blank">&reg;</a> brand, a beauty category leader that knows that guests&rsquo; need for lush, gorgeous eyelash extensions extends far beyond merely of-the-moment looks. Not only that, but the timeless beauty of elegant eyelash extensions has translated to a continually growing industry. According to an article on <a href="https://lashaffair.com/blogs/how-to-become-a-lash-artist/how-the-eyelash-extension-industry-has-boomed?utm_source=1851franchise.com&utm_medium=article&utm_campaign=transcending-trends-how-market-insight-demonstrates-that-amazing-lash-studios-in-demand-eyelash-extensions-are-here-to-stay-2711007" target="_blank" rel="nofollow" target="_blank">Lash Affair</a>, &ldquo;the market is found to not only be growing; it is projected to reach a whopping <a href="https://abcnews.go.com/Lifestyle/false-eyelashes-everyday-accessory-booming-market/story?id=55019597&utm_source=1851franchise.com&utm_medium=article&utm_campaign=transcending-trends-how-market-insight-demonstrates-that-amazing-lash-studios-in-demand-eyelash-extensions-are-here-to-stay-2711007" target="_blank" rel="nofollow" target="_blank">$1.5 billion</a> in the next five years in product alone.&rdquo;

Amazing Lash Studio has come to be the segment leader and subject matter expert following a growing demand for false lashes after the beauty treatment&rsquo;s introduction to Hollywood in the early 20th century.

&ldquo;The Amazing Lash Studio brand enhanced this segment of the beauty industry and made it part of a new beauty regime for masses of women across the country,&rdquo; said <a href="https://1851franchise.com/amazinglash/a-conversation-with-heather-elrod-ceo-of-amazing-lash-studio--2709906" target="_blank">Amazing Lash Franchise, LLC CEO Heather Elrod</a>. &ldquo;Now, we clearly are the category leader. We were the category innovator, now we are the leader, and our intent is to be the category killer&mdash;meaning we will dominate the entire segment.&rdquo;

Matt Stanton, chief development officer for Amazing Lash Franchise, echoed this sentiment.

&ldquo;We are the leaders because we not only offer quality eyelash extensions tailored to a guest&rsquo;s ideal aesthetic, but we also offer services in <a href="https://1851franchise.com/amazinglash/feel-your-best-look-your-best-how-amazing-lash-studio-provides-guests-with-an-exceptional-beauty-experience-that-extends-far-beyond-the-competition-2709958" target="_blank">individual studio rooms</a>,&rdquo; Stanton said. &ldquo;That luxury spa-inspired level of personal attention, paired with affordable pricing, means that there is virtually no competitor in the space who can stack up.&rdquo;

Importantly, the Amazing Lash Studio brand has the expertise and the footprint to keep up with an ever-growing market demand. The beauty franchise has grown exponentially since its founding in 2010, now with more than 230 locations open across 29 states. The brand offers high-quality and proprietary eyelash extensions, lash lifts and maintenance services. In addition, driven to own everything around the eyes and play around the face, the premier brand is currently looking into expanding its services to include brow and other related services.

Since the brand&rsquo;s focus always has been&mdash;and always will be&mdash;providing clients with photo-ready extensions, it makes sense to ask: Just what spurs the brand&rsquo;s lash passion? As Elrod explains, the Amazing Lash Studio concept is as much in service to guests&rsquo; emotional wellness as to their beauty regimen.

&ldquo;In the brand&rsquo;s guest research of members and non-members, it is resoundingly clear that, with lash extensions, women feel more confident,&rdquo; Elrod said. &ldquo;The brand just completed a round of market research and, across the entire country, no matter the region or focus group, the feedback is identical: Guests wake up feeling confident and beautiful after a service. It&rsquo;s all about how they felt, not how they looked. Services offered through Amazing Lash Studio locations allow women to break up with their mascara for good and to look as glamorous as they want.&rdquo;

Luxe-looking extensions don&rsquo;t only translate to the welfare of clients looking to break up with their mascara, however. The timeless service has also introduced a need for expert lash stylists and, industry-wide, the role is proving fulfilling. According to <a href="https://lashaffair.com/blogs/how-to-become-a-lash-artist/how-the-eyelash-extension-industry-has-boomed?utm_source=1851franchise.com&utm_medium=article&utm_campaign=transcending-trends-how-market-insight-demonstrates-that-amazing-lash-studios-in-demand-eyelash-extensions-are-here-to-stay-2711007" target="_blank" rel="nofollow" target="_blank">Lash Affair</a>, &ldquo;A whopping 80 percent of lash experts surveyed responded that they are either satisfied or very satisfied with their careers, and 63 percent are earning the income that they expected.&rdquo; Because lash extensions typically last two to four weeks before needing to be filled or replaced, stylists also enjoy a recurring revenue model as clients regularly return for upkeep services.

Regarding forecasted performance for the eyelash extension segment of the beauty industry, the Lash Affair article&rsquo;s outlook is glowing.

&ldquo;If you are curious if this booming trend in the eyelash extension industry will continue over the next several years, research indicates that this is definitely the case,&rdquo; said the article.

Lash Affair also cited a <a href="https://www.marketresearchfuture.com/reports/false-eyelashes-market-2921?utm_source=1851franchise.com&utm_medium=article&utm_campaign=transcending-trends-how-market-insight-demonstrates-that-amazing-lash-studios-in-demand-eyelash-extensions-are-here-to-stay-2711007" target="_blank" rel="nofollow" target="_blank">False Eyelashes Research Report published by Market Research Future</a>: &ldquo;Looking at worldwide data, North America was projected to have the maximum market share of <a href="https://www.marketresearchfuture.com/reports/false-eyelashes-market-2921?utm_source=1851franchise.com&utm_medium=article&utm_campaign=transcending-trends-how-market-insight-demonstrates-that-amazing-lash-studios-in-demand-eyelash-extensions-are-here-to-stay-2711007" target="_blank" rel="nofollow" target="_blank">36.78 percent</a>, with the production of hand-made eyelashes expected to experience the fastest growth rate between now and 2023. In addition, the United States accounted for the major market share during the forecast period of 2017&ndash;2023.&rdquo;

With a growing demand, a positive experience for lash stylists, a recurring revenue model to help benefit stylists and studio owners alike and, most of all, &lsquo;I woke up like this&rsquo;-level confidence for consumers, the Amazing Lash Studio brand&rsquo;s expert eyelash extension services are here to stay.

Amazing Lash Franchise, LLC. 9780 Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.&nbsp; Each Amazing Lash Studio&reg; is independently owned and operated.&nbsp; Amazing Lash Studio&reg; is a registered trademark of Amazing Lash Franchise, LLC.

Transcending Trends: How Market Insight Demonstrates that Amazing Lash Studio®’s In-Demand Eyelash Extensions Are Here To Stay

1851 Franchise

The ‘category killer’ invites guests to break up with mascara for good thanks to elegant eyelash extensions that ditch the appeal of five-minute fads in favor of endless allure.

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