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Franchise Opportunity Deep Dive: TruBlue Home Service Ally is a purpose-driven home services franchise that combines handyman services, senior home safety solutions and recurring maintenance programs.
TruBlue Home Service Ally is a home-based franchise focused on providing handyman services, home maintenance and senior home safety modifications. The brand serves two core customer groups — aging seniors who want to remain in their homes and busy adults who need help maintaining their properties — positioning itself at the intersection of home services and aging-in-place support.
TruBlue was founded to address a growing gap in the home services and senior care markets: while many companies care for individuals, few focus on maintaining the home itself. The concept was built to provide reliable, professional home services that allow seniors to age safely in place while also supporting busy families.
Mission: To provide peace of mind, worry-free living and trusted services by preparing and maintaining homes through every stage of life.
Vision: To become a household name associated with dependable home maintenance and a trusted ally for seniors and busy families.
TruBlue offers territories across the United States. Contact the brand to learn which markets are available.
Initial Costs: The estimated initial investment required to begin operation of a TruBlue Home Service Ally franchise ranges from $70,050 to $96,400. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,900 | $49,900 |
| Furniture & Office Equipment | $500 | $1,000 |
| Tools & Equipment | $3,000 | $5,000 |
| Computer System | $1,500 | $4,000 |
| Travel & Living Expenses While Training | $1,250 | $2,500 |
| Initial Telephones, Call Center, Bank & Other Deposits | $500 | $1,000 |
| Grand Opening Promotion | $3,000 | $4,000 |
| Licenses & Senior Home Safety Certification | $400 | $1,000 |
| Limited Liability Entity | $500 | $1,000 |
| Insurance | $1,500 | $5,000 |
| Additional Funds (3 Months) | $8,000 | $20,000 |
| Vehicle | $0 | $2,000 |
Initial Franchise Fee: The initial franchise fee for a TruBlue Home Service Ally territory is $49,900 for areas with a population between 175,000 and 200,000 and is due upon signing the franchise agreement. Larger territories require an additional $500 for every 1,000 people above 200,000. Prospective franchisees can reserve a territory for up to 30 days with a nonrefundable $5,000 deposit, which is applied toward the franchise fee, while a second territory requires a $10,000 deposit.
TruBlue offers a 10% discount on additional territories purchased within 24 months, as well as up to a 10% discount for qualified veterans through the VetFran program. The franchise fee is nonrefundable and standardized across the system, aside from these limited discounts.
Ongoing Fees: According to the 2026 FDD, TruBlue Home Service Ally franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 6% of gross revenues/month |
| National Branding Fee | Greater of 2% of gross revenues or $500/month |
| Technology Fee | $195/month |
ROI Potential: According to the 2026 FDD, the 44 franchises operating for the entirety of 2025 reported the following gross revenue:
| Quartile | Average | Median | High | Low |
| Top Quartile (10) | $845,486 | $744,420 | $1,848,303 | $501,720 |
| Second Quartile (10) | $422,903 | $432,115 | $483,473 | $357,783 |
| Third Quartile (11) | $305,902 | $309,187 | $357,029 | $267,797 |
| Bottom Quartile (11) | $213,744 | $232,997 | $267,666 | $75,157 |
| Total (44) | $438,095 | $347,879 | $1,848,303 | $75,157 |
The onboarding process includes a two-week virtual onboarding, business setup guidance and assistance in identifying referral partners and local marketing opportunities.
Franchisees get in-person training at corporate headquarters and guidance on certification for senior home safety assessments. Training includes hiring, operations, marketing and customer acquisition.
Franchisees receive coaching, marketing systems, referral program training and ongoing education. The brand also helps with staffing and scaling.
TruBlue provides systems for lead generation, referral tracking and operational management, along with marketing tools designed to drive local awareness and customer acquisition.
Franchisees are expected to have strong leadership, management and sales skills. Industry experience is not required, as owners are focused on managing teams rather than performing technical work.
TruBlue is a home-based business with low overhead. Owners manage teams and local marketing, with the ability to scale by adding staff.
TruBlue works with third-party lenders and supports financing options such as SBA loans, HELOCs, 401(k) rollovers and traditional business loans.
"TruBlue being a business with a purpose means to me that it’s helping those that need help. It’s exactly what happened with my grandfather. He needed those things done so he could continue to live in his house comfortably, and that’s what people wish for."
- Quinn Malone, Franchise Owner — TruBlue of Western Reserve (Ohio)
"When you have a question, when you need an answer, when you struggle... you have someone there to support you. They want us to be successful and you feel that."
- Arturo Lopez, Franchise Owner — TruBlue of Houston (Texas)
Visit the TruBlue franchise website for more franchisee testimonials and success stories.
The U.S. home services industry is projected to reach more than $800 billion in 2026. At the same time, the senior care market continues to expand rapidly, fueled by demographic shifts and a strong preference for aging in place. Recent data values the U.S. home care market at more than $170 billion.
TruBlue differentiates itself by focusing on the home rather than personal care, combining recurring maintenance with senior safety services. Primary competitors include traditional handyman and home service brands such as Mr. Handyman, Handyman Connection and Ace Handyman Services, as well as senior care providers like Home Instead and Visiting Angels.
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