TruBlue Home Service Ally

After spending 25 years in corporate America,&nbsp;<a href="https://www.linkedin.com/in/marco-malacara-directorofsupplychain?utm_source=1851franchise.com&utm_medium=article&utm_campaign=diyer-finds-a-way-to-turn-passion-into-profits-with-trublue-franchise-in-wisconsin-2727162" target="_blank" rel="nofollow">Marco Malacara</a> found himself at a crossroads when his role as a director of supply chain in the Chicago land area. Corparate work didn't fulfill his desire to make a meaningful impact, and he yearned for something more fulfilling.&nbsp;“During my college years, I wanted to get involved with nonprofits, but after having my first son, I knew I had to make other choices to support my new family,”&nbsp;Malacara said. “My corporate job provided a comfortable lifestyle for me and my family, put the kids through school — it did the job but didn’t really fulfill that desire to do something more. I was just making some rich guy richer for 25 years.”While researching franchise opportunities, Malacara discovered&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=diyer-finds-a-way-to-turn-passion-into-profits-with-trublue-franchise-in-wisconsin-2727162" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, a brand dedicated to helping seniors age in place. This mission resonated deeply with him, especially after experiencing firsthand the challenges of caring for his mother, who suffered from Alzheimer's. He and his brother had worked tirelessly to maintain their parent's home, sparking Malacara's realization of the need for trusted services to support seniors living independently.&nbsp;“All my siblings and I came together to help in any way we could,” said Malacara. “The house had been built in 1974 by my dad, so there was a lot to fix! I’m a big DIYer. I always fixed things because that is just how I grew up, but you come to realize what about all the seniors who didn’t have family members who could help out?”Now, with&nbsp;<a href="https://www.trublueally.com/kenosha?utm_source=1851franchise.com&utm_medium=article&utm_campaign=diyer-finds-a-way-to-turn-passion-into-profits-with-trublue-franchise-in-wisconsin-2727162" target="_blank" rel="nofollow">TruBlue of Kenosha</a>, Malacara aims to be a dependable resource for his community and a supportive employer for his team. As he embarks on this new chapter with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, Malacara hopes to build a legacy of trust and service, making a positive impact on the lives of seniors and their families in his community.1851 Franchise spoke with Malacara to learn more about his background, his journey to the brand and his plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Marco Malacara: I spent the last 25 years in corporate America leadership roles. My last job was a director of a supply chain based out of Chicago. That company moved away and ended the arm I was in charge of. The last four years I was winding down the business and I found myself starting anew. I did some consulting work for a while but that was the same old same old.When I got out of college, I wanted to get involved with nonprofits, but after having my first son, I knew I couldn't pay the bills with nonprofits. My corporate job provided a comfortable lifestyle for me and my family, put the kids through school — it did the job but didn’t really fulfill that desire to do something more. I was just making some rich guy richer for 25 years.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Malacara:&nbsp;The support that a franchise provides is really what drew me to it. You almost get institutionalized in corporate America for so long, so I have no idea how I would even start my own business. As a director of supply chain, I didn’t know anything about accounting, marketing, etc. — those are somebody else’s job. I knew I’d need backing and support. TruBlue brings legitimacy, brand recognition and that support from the corporate team. I have people I can call, and they will walk me through handling it.1851: What made you pick this brand? What excites you most about this company?Malacara: When I started researching what business I wanted to do, I came across TruBlue and got hooked into their mission regarding elder care at home. I lost my mom last year to Alzheimer’s and as she started to deteriorate, my brother and I had to go into my mother’s house beforehand and tried to avoid sending her to a home. We all came together to help in any way we could. The house had been built in 1974 by my dad, so there was a lot to fix! What about all the seniors who didn’t have family members who could help out?When I saw TruBlue’s big mission of helping seniors age in place, that really sparked it for me. I started researching it and got to the point where I wanted to jump in.1851: What do you hope to achieve with your business? What are your plans for growth?Malacara:&nbsp;Of course I want to be successful and earn money, but my primary goal is to make a difference. My youngest son just graduated high school last month, so he’s off to college. I really want to be known in my community for having a good company that people can trust.1851: What is the one thing about your story you want us to know?Malacara: I’m a big DIYer. I always fixed things because that is just how I grew up, but you come to realize that not everybody’s dad taught them how to swing a hammer. What's normal to you is not what's normal to everybody else. I know how hard it is to find someone you can trust, so I hope to be that for people in the community. I also want to be a good employer for my employees. I always prided myself on having very low turnover during my role at corporate.1851: What advice do you have for other people thinking about becoming a franchise owner?Malacara:&nbsp;Be prepared. The absence of nerves is being well-prepared. I knew one day I was going to be out of a corporate job, so I put some money aside and started making a plan. I didn’t know exactly what it would be, but I knew I needed a plan. As I was looking at what I wanted to do, I knew I was a good leader, I knew my skill sets. You find something that you are good at, then you just gotta dive in and hope the universe has your back.The total investment necessary to begin operation of a TruBlue franchise ranges from $65,050 to $91,400. This includes $44,900 that must be paid to the franchisor or an affiliate. For more information, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a>.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.

Marco Malacara's Journey with TruBlue: From Corporate to Community Care in Kenosha, WI

1851 Franchise

TruBlue's support system, brand recognition and mission provided the perfect opportunity for Marco Malacara to transition from corporate life to a community-focused venture.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

DIYer Finds a Way to Turn Passion Into Profits with TruBlue Franchise in Wisconsin

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For new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> owners, the journey starts with a strong foundation of training and support. Before the first job is booked,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> onboarding process ensures franchisees feel confident and equipped to launch.<h2>Signing, Training and Launching</h2>For&nbsp;<a href="https://www.linkedin.com/in/michael-smith-50780b364">Michael Smith</a> and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>, owners of&nbsp;<a href="https://www.trublueally.com/culpeper">TruBlue of Culpeper</a> in Virginia, that process began as soon as they signed their franchise agreement.“We spent a week in the in-person training session and that was very informative and helpful,” Jodi said. “There were also multiple calls twice a week, and we felt it was very important to go through those things independently. We both got different things from each section. There was a lot of coaching and support to get things set up.”With her background as a licensed physical therapist assistant, Jodi was looking for a concept that aligned with her experience. “The addition of the senior and aging in place services really sealed the deal for us,” she said. “It seemed like an obvious choice.”For Michael, who spent years in federal investigation work and grew up around construction, the decision was about combining skill and purpose.“The aging population is going to be huge and there isn’t much out there helping,” he said. “We like to help people on a personal level, and TruBlue gives us a way to do that.”The pair purchased their franchise in May, completed training and onboarding in June, and officially launched operations in July. “We had our soft launch in June, reaching out to friends, family and neighbors,” Michael said. “That gave us time to test everything before our official opening.”They funded their business through a 401(k) rollover (ROBS), a common financing path for new TruBlue owners. “It was the right move for us,” Michael said. “We’ve far exceeded expectations in our first four months.”<h2>Building Your First Team and Client Base</h2>Once open, the first 90 days are all about momentum, building the right crew, booking early jobs, and becoming a known presence in the community.For&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Miles and Cassondra Bottoms</a>, who own&nbsp;<a href="https://www.trublueally.com/denver-west/About-Us">TruBlue of Denver West</a> in Colorado, the early months were a whirlwind.“It’s a lot of hours, around 60 a week,” Cassondra said. “We’re getting used to our processes, drinking from the fire hose. But we’ve been very conscious about doing things the right way.”The Bottoms quickly learned that hiring strategically would be key to growth. “We’ve already hired an assistant,” Cassondra said. “Some people don’t think it’s a value they can afford, but we realized we couldn’t afford&nbsp;not to have someone helping us. It freed us to go out and sell more business.”Miles agrees that building a reliable team is step one. “There’s a big misconception that you open the business and are immediately out there running,” he said. “Initially, it’s all about getting a team you can sell, one you’re confident can deliver what you promise. Once you dial that in, everything else follows.”Their daily routine became a balance of scheduling, quoting, job management and relationship-building. “You have to know what a successful day looks like,” Miles said. “Otherwise you’ll just bury yourself. It’s about prioritizing and adjusting.”<h2>Community Engagement and Local Marketing</h2>As operations stabilize, TruBlue owners begin shifting focus toward relationship-driven marketing, the backbone of long-term success.Cassondra and Miles discovered that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business-2730484">local engagement</a> pays off quickly. “We’ve been really intentional about being part of the community,” Cassondra said. “Whether it’s going to a gala, sponsoring a silent auction or joining the Chamber of Commerce, we’ve made those connections a weekly priority. The payoff is real. We’re already seeing organic leads come in.”By taking estimating off her plate and focusing on relationship-building, Cassondra found they could grow more efficiently. “We want to be a vendor of choice,” she said. “If we can work with the VPs of operations in our community, we know that will lead to recurring business.”For Michael and Jodi,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors-2730494">TruBlue’s national marketing systems and partnerships</a> provided a strong boost early on.“The franchise path really allowed us to jump three years ahead in business planning,” Michael said. “TruBlue already has national partnerships, the marketing is already there, we don’t have to worry about anything. We just plug and play into our personal vision.”<h2>Scaling, Streamlining and Looking Ahead</h2>By the end of year one, most TruBlue franchisees are focused on growth, adding subscriptions, expanding their team and planning for future territories.“Our goals are adjusting on a day-by-day basis,” Jodi said. “We currently have one territory, but we’re already thinking about expanding into multiple territories — even exploring other brands.”For the Bottoms, culture has been central to scaling. “We have a motto of hiring slow but firing fast,” Cassondra said. “We have Monday morning meetings every week so the guys feel part of the team. Everyone has something that matters to them, and we’re learning what motivates them.”And while every new business comes with challenges, both franchisee teams agree that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">TruBlue’s network of support</a> has made the first year smoother.“When we have questions or concerns, we have someone we can reach out to anytime,” Cassondra said. “The biggest help has been talking to other franchise owners. Everyone shares advice, it’s like having a community behind you.”Michael echoes that sentiment. “It’s definitely lived up to our expectations,” he said. “The model works, and we’ve been able to exceed goals faster than we imagined. The support and structure make a huge difference.”<h2>A Year of Hard Work, Growth and Purpose</h2>The first year of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">owning a TruBlue franchise</a> is packed with learning, growth and connection. Between training, hiring, community building and delivering meaningful services to seniors and families, new franchisees quickly see how the business can align with their personal and professional goals.It’s a year that requires drive, but one that rewards every ounce of effort with progress and purpose.“It’s amazing to set your own standards,” Michael said. “It’s our product at the end of the day. All of our work goes toward it, and I don’t think I’ll ever go back.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

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