TruBlue Home Service Ally

After years in the military and pharmaceutical industries, Newark, Ohio native<a href="https://www.linkedin.com/in/jonbaughman01?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jonathan-baughman-trublue-franchise-ohio-2730279" target="_blank" rel="nofollow">&nbsp;Jonathan Baughman</a> is embracing a new mission: helping seniors live safely and independently in their homes. Through his new<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jonathan-baughman-trublue-franchise-ohio-2730279" target="_blank" rel="nofollow">&nbsp;TruBlue Home Service Ally franchise</a>, Baughman aims to become the go-to resource for aging-in-place solutions in Licking County — a rural region where many residents are underserved. With a hands-on mindset and a heart for service, he's ready to step out from behind the desk and into a purpose-driven business that supports both homes and the people who live in them.1851 spoke with Baughman to learn more about his background and what drew him to the<a href="https://1851franchise.com/trubluehomeserviceally/info">&nbsp;TruBlue</a> brand.1851 Franchise: Frame your personal story for us. What do you want us to know?Jonathan Baughman:&nbsp;I’ve lived here in the Newark area my whole life, and my drive with this franchise is really to help the community however we can. I want to give back by being a resource. This franchise isn’t just about houses — it’s about people. That’s where I want to focus: being that trusted person the community can rely on regularly.1851: What did you do before franchising, and how did you decide franchising made sense for you?Baughman: I worked the regular corporate American job for years — 13 years in the pharmaceutical and nutritional industry doing calibration maintenance. Before that, I was in the military, working in maintenance there too. I always try to do my best and always pay attention to details as people's lives are on the line.Now, being an owner. I can get out in the community instead of in a factory. That’s one of my biggest missions — getting out and being able to bless people in many different ways.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Baughman: I had a little business of my own that I ran on the side as a hobby for the past 13 years, —JBDetecting, LLC a Metal Detecting and Locating Services—. So I already had a small step into business ownership. But I’d been looking for a while for that next chapter, and franchising really stood out as a resource. It provides the playbook — I just have to put in the hard work. And more importantly, TruBlue services are really needed in my community.1851: What made you pick this brand? What excites you most about this company?Baughman: What drew me in was that it’s not just handyman work — there’s recurring maintenance and a big focus on seniors. That’s such an important population, and there’s a real need for more education around aging in place. It’s about helping prevent injuries and giving people the tools to maintain their independence in their homes. That was a big selling point for me.1851: What do you hope to achieve with your business? What are your plans for growth?Baughman: I want to reach everyone in the county and be the trusted aging-in-place resource. My area is more rural than Columbus next door, and a lot of people out here aren’t getting serviced because others don’t want to travel out this way. My goal is to build a quality team that can serve the entire area and neighboring areas.1851: Is there anything else about your story you want us to know?Baughman: Both of my parents — and my wife’s parents — are in that aging-in-place phase, and I’ve seen firsthand how important it is to have trusted support. You don’t think about it until something happens. That’s another reason I got into this — to learn and provide that resource through proper vendors. Being part of a franchise with a national name gives us the tools to do that.1851: What advice do you have for other people thinking about becoming franchise owners?Baughman: Find your passion. Figure out what makes you tick and keep learning — education is key. You also have to take a big step in faith. If you’re committed to growing and doing the work, franchising can give you a solid rock foundation. Pray about it.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications and licenses vary by location.

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Veteran Jonathan Baughman Launches TruBlue Franchise in Rural Ohio

1851 Franchise

Drawing from his military background, corporate career and personal experience with aging parents, Jonathan Baughman is bringing much-needed handyman and home maintenance services to rural Ohio.

Veteran-Turned-Franchisee Launches TruBlue To Help Rural Seniors Age Safely at Home

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

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Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Veteran-Turned-Franchisee Launches TruBlue To Help Rural Seniors Age Safely at Home

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