TruBlue Home Service Ally

Throughout the COVID-19 pandemic, people around the world were forced to spend additional time at home. This was a particularly profound concern for seniors, who are not always able to maintain their homes by themselves. But with the support of fast-growing <a href="https://trubluehousecare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629" target="_blank" rel="nofollow">TruBlue Total House Care</a>, a leading home-service franchise, seniors are receiving the help and support they need to age safely at home without having to relocate to senior care facilities.Over the course of 2021, the brand’s footprint saw 63% growth in new franchise locations across the country, many of whom set record sales numbers within the first few months of their opening. Additionally, TruBlue saw a systemwide sales increase of 73% from 2019-2020 and a continued 68% increase in sales from 2020-2021. Now, TruBlue is leveraging that momentum for more growth in 2022, seeking qualified franchise owners to help grow TruBlue’s market reach by another 40 new markets by the end of this year.&nbsp;Much of that growth can be attributed to key partnerships TruBlue has established with other senior-care brands. In 2021, the brand launched collaborative programs with <a href="https://www.thehelperbees.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629" target="_blank" rel="nofollow">The Helper Bees</a>, an insurtech company aiming to transform the at-home experience for seniors, and <a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp%3Bai=DChcSEwid0qeFrfP0AhXRFNQBHe2rDCcYABAAGgJvYQ&amp%3Bohost=www.google.com&amp%3Bcid=CAESQOD2NOuhzmTt6VDt5XkmJReLmdB52TqfN_RvgK-Y1qKMjHzewaB3_DivlaRUZSFaPsusLr0Hz4k7L-Ap5c9ZSCU&amp%3Bsig=AOD64_0UbCeNnLT5Gy2f-sYcMyvd_jSOrw&amp%3Bq=&amp%3Badurl=&amp%3Bved=2ahUKEwiQn5iFrfP0AhVYlWoFHT9eCB4Q0Qx6BAgEEAE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629" target="_blank" rel="nofollow">Right at Home®</a>, an in-home care and senior assistance brand. Both brands are leveraging their partnerships with TruBlue to perform safety assessments for clients while helping TruBlue reach a growing number of new customers.&nbsp;Fitzgerald says, according to the CDC, the number-one cause for fatal and non-fatal injuries among seniors are falls: “Falls are preventable,” Fitzgerald explained, “and a big part of prevention is making sure the home environment is safe and maintained for seniors to remain at home safely. When you look at the big picture, the cost of simple senior-friendly modifications and ongoing help around the home is far more cost effective than the high medical costs that are generally associated with falls.”Fitzgerald says these collaborations have fulfilled a growing demand for home care services across the country and have helped to grow TruBlue’s brand recognition, further establishing the franchise as an emerging force that is quickly making waves within the industry.&nbsp;“The partnerships that we have fostered in 2021 and beyond allow us to make powerful connections that benefit all of our locations and continue to build recognition around the TruBlue name and the unique services that we offer,” said <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue.&nbsp;As TruBlue continues to grow into 2022, Fitzgerald believes that the momentum of the past year will only lead to more franchise opportunities and a robust pipeline of potential franchise owners.&nbsp;“The senior population is only continuing to grow in our country, throwing a spotlight on the need for home maintenance and safety services geared towards seniors. TruBlue is responding to this need unlike any other brand within the industry and, as a result, our brand has never been stronger as we continue to infiltrate new markets across the country.”&nbsp;For more information, visit: <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629" target="_blank" rel="nofollow">https://trubluefranchise.com/</a>About TruBlue Total House Care:&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.

TruBlue Enters 2022 With Record-Breaking Sales Sparked by A Wave of New Partnerships

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The home service franchise is coming off one of its strongest years to date, and franchise president Sean Fitzgerald says the brand shows no signs of slowing in 2022.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue & Lifewise Partner to Create Safer Homes for Seniors

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Fergusons' Lifestyle Business Success with TruBlue Franchise

Build a Business That Supports Lifestyle Goals With TruBlue

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Why Protected Territories Matter and How the TruBlue Franchise Delivers

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

After discovering a passion for helping seniors age in place safely, John Dawes is bringing the handyman and home safety franchise to Sioux Falls.

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TruBlue Enters 2022 With Record-Breaking Sales Sparked by A Wave of New Partnerships

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