TruBlue Home Service Ally

After decades in corporate consulting,&nbsp;<a href="https://www.linkedin.com/in/jay-ericson?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-frisco-tx-jay-ericson-2730542" target="_blank" rel="nofollow">Jay Ericson</a> was ready for a new chapter — one with a deeper impact. That next chapter began last week with the launch of his&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-frisco-tx-jay-ericson-2730542" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> franchise serving the Frisco, Prosper and Celina communities in Texas. Inspired by his own experience caring for his late parents, Ericson chose&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> for its heart-centered mission and scalable model. His goal? To help seniors live more safely and comfortably at home, all while building a business rooted in service and connection to the community.1851 spoke with Ericson to learn more about his background, what drew him to TruBlue and his plans for the future. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Jay Ericson: I wanted to be in the business space. I have a master’s degree in business development and went into business consulting — helping businesses improve themselves from an operational perspective, workflow perspective, technology perspective, you name it. I did that for about 25 years. A lot of it was in the financial services industry and mostly in the B2B space, which is another layer removed from real customers.&nbsp; I was looking for something where I could really have a direct impact on the community and people in my next chapter. I've been a local resident of Frisco for 10 years, and also lived in Prosper for 10 years — so I've been in the heart of the community for more than 20 years and have seen all the new development first-hand. I am currently an active committee member for the&nbsp;<a href="https://www.hhs.texas.gov/services/aging/long-term-care/aging-disability-resource-centers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-frisco-tx-jay-ericson-2730542" target="_blank" rel="nofollow">Aging and Disability Resource Center</a> in North Texas. My personal connection to this mission runs deep: I lost both my parents when I was in my 40s, and they both separately struggled with falls inside and outside the home that impacted their mobility and independence. This experience fueled my dedication to senior safety. I am also a Certified Senior Home Safety Specialist, as well as a Certified Aging-In-Place Specialist.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Ericson:&nbsp;I wanted my next chapter to help me build an asset I could scale on my own — something outside of corporate America. I wasn’t necessarily looking for a franchise at the beginning, but it was the path I ended up going down because it checked a lot of the boxes. You can build something for yourself and scale it. One of the main reasons I ended up in the franchise space is that it allows you to be in business for yourself but not on an island. You have an immediate infrastructure.1851: What made you pick this brand? What excites you most about this company?Ericson:&nbsp;TruBlue was one of the brands that stood out to me as having a real heart. I didn’t want a big brick-and-mortar presence. I wanted it to be service- and community-based. The business model resonated with me because it offers a direct impact for people who actually need it. Seniors aging in place is a huge demographic. They want to stay in their homes, so I thought it’d be a great opportunity to help them do that.1851: What do you hope to achieve with your business? What are your plans for growth?Ericson: I would like to scale support for the aging-in-place community. I’m already on the aging and disability council, and I’m building strategic partnerships with other senior- and aging-in-place-focused organizations. We're starting with home repair and light remodel work, but my vision is to get more and more into the senior community and be able to support them with home modifications and home safety. That’s the idea.1851: Is there anything else about your story you want us to know?Ericson:&nbsp;My children are in college, and my wife runs her own sewing and design business. Digital Photography is one of my hobbies, and I follow soccer from Spain on the weekends. &nbsp; We also have dogs — they keep things lively.1851: What advice do you have for other people thinking about becoming franchise owners?Ericson:&nbsp;One of the big benefits of going into a franchise is that you get to be in business for yourself, but you’re not by yourself. You get to be part of a home office that supports you. One of the cool things about it is they’re only trying to help you — whatever is good for you is good for them. It’s in their best interest to have your best interest at heart. It benefits them when you do well.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications and licenses vary by location. &nbsp;

Image of Jay Ericson owner and franchisee from Tru Blue Home Service Ally, in Frisco Texas

TruBlue Franchise in Frisco, TX | Senior Home Care & Maintenance

1851 Franchise

After 25 years helping businesses operate more efficiently, Jay Ericson is turning his focus to helping seniors safely age in place through home modifications and maintenance.

Why This Local Entrepreneur Left Corporate Consulting Behind to Launch a TruBlue Franchise in Frisco, Texas

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Why This Local Entrepreneur Left Corporate Consulting Behind to Launch a TruBlue Franchise in Frisco, Texas

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