TruBlue Home Service Ally

CINCINNATI — In recognition of Fall Prevention Month this September,&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, a leading provider of senior home modifications and maintenance services, is offering free senior&nbsp;<a href="https://www.trublueally.com/senior-services/senior-home-safety-assessment?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190" target="_blank" rel="nofollow">home safety assessments</a> (valued at $250) to help seniors stay safe in their homes. This initiative is part of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> ongoing commitment to ensuring that older adults can age in place comfortably and safely.In the U.S., over 14 million (or one in four) adults ages 65 and older report falling each year, according to&nbsp;<a href="https://www.cdc.gov/falls/data-research/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190#cdcreference_2" target="_blank" rel="nofollow">data from the CDC</a>. As a result, falls are the leading cause of injury among seniors, and many of these incidents occur in the home due to easily overlooked hazards. To address this issue, TruBlue’s certified professionals will conduct comprehensive home safety assessments at no cost throughout September. These assessments are designed to identify potential risks and provide actionable recommendations to prevent falls.“At TruBlue, we strive every day to offer worry-free living to our clients and their loved ones,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue Home Service Ally. “The most critical step in fall prevention is ensuring that the home environment is safe for aging adults. Our assessments are very thorough inside and outside the home, which include a 75-point checklist that results in a 12-page document detailing areas of concern and suggested improvements. Fall prevention is a dynamic challenge that requires a holistic approach, and we play a significant role in providing an impactful solution.”The home assessment goes beyond what a younger family member might notice during a casual inspection. “For most people, you don’t even realize the hazards that exist because they don’t affect you,” Fitzgerald said. “If you’re not a senior, you might miss tripping hazards, uneven pathways or deteriorating lighting that can contribute to falls. Our trained and certified teams can identify these dangers and recommend practical solutions.” From there, TruBlue can then modify and customize living spaces to address the unique needs of seniors, enhancing both accessibility and safety. For example, installing ramps makes it easier to enter and exit the home, while grab bars provide added stability in key areas. Replacing traditional door knobs with lever handles simplifies opening doors, and widening doorways accommodates wheelchairs or walkers. These modifications, along with upgrades like keyless entry systems, handrails and bathroom remodels ensure that seniors can move freely and confidently in their homes, ultimately promoting a higher quality of life as they age in place.TruBlue’s home assessments are conducted by certified professionals, known as Tru-Pro® Technicians, who have undergone extensive training to understand the unique needs of seniors. “Our owners are all certified and take a course on how to conduct these safety assessments,” Fitzgerald said. “This education allows them to understand what to look for and how to approach the assessment process. It’s not as easy as it seems — understanding what could be dangerous to a senior and how to correct it is crucial.” Unlike traditional home modification companies, TruBlue’s assistance doesn’t stop once the modifications are done. The&nbsp;<a href="https://www.trublueally.com/ongoing-services/home-ally-maintenance-and-vip?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190" target="_blank" rel="nofollow">Home Ally Maintenance and Service packages</a> offer routine maintenance —&nbsp; a solution to the myriad tasks that become cumbersome or challenging over time, whether it be changing HVAC filters, checking water heaters for leaks, putting batteries in smoke directors, replacing weather stripping or otherwise. This model fosters a continuous relationship with clients, allowing the company to regularly assess homes for potential issues and offer solutions before minor problems unexpectedly escalate into major — and costly — repairs.&nbsp;Overall, the importance of fall prevention cannot be overstated, and TruBlue’s approach reflects this by addressing the home environment at a foundational level.&nbsp;“There isn’t a medical device or pill that can solve this issue,” said Fitzgerald. “Aging in place starts with the home®. You have to have an environment that is both comfortable and safe. That’s where it should start, and unfortunately, very little is done regarding the home today.”TruBlue’s free home assessments for Fall Prevention Month are an opportunity for seniors and their families to take proactive steps toward a safer living environment. With the support of TruBlue’s expert technicians, seniors can continue to live independently and confidently in their own homes.For more information about TruBlue’s services and to book a free assessment, find your nearest location at:&nbsp;<a href="https://www.trublueally.com/locations?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190" target="_blank" rel="nofollow">https://www.trublueally.com/locations</a>For more information on franchising with TruBlue, please visit:&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190" target="_blank" rel="nofollow">https://www.trubluefranchise.com/</a>.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

Free Home Assessments for Seniors: TruBlue’s Commitment to Safe Aging in Place

1851 Franchise

During the month of September, nearly 100 franchised locations across the U.S. will help make homes safer for residents in their communities.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

TruBlue Home Service Ally Offers Free Home Assessments for Fall Prevention Month

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

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TruBlue and Habitat for Humanity Team Up To Help Veteran Regain Independence at Home

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TruBlue Bridges Health Care and Home: A New Standard in Aging-in-Place Support

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Home Service Ally Offers Free Home Assessments for Fall Prevention Month

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