TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-dallas-for-expansion-2720240" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the subscription-based home maintenance and senior service concept, is growing in Dallas. With one of the franchise network’s top producers established in the area, new franchise owners will enter the market on a strong foundation.“Dallas has been an exploding market,” explained&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-dallas-for-expansion-2720240" target="_blank" rel="nofollow">Sean Fitzgerald</a>, President of <a href="https://1851franchise.com/trubluehousecare">TruBlue</a>. “The population is growing very quickly, and it’s a very business-friendly city and state.”As the concept targets the city for growth, Fitzgerald says the market will be especially welcoming.“The area is growing rapidly, both in terms of consumers and businesses. Our existing Dallas franchise owner is one of the top producers in the system, so the market area is primed for what we do,” he added. “There is space for at least 10 or 15 additional territories.”According to the&nbsp;<a href="https://www.census.gov/quickfacts/dallascitytexas?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-dallas-for-expansion-2720240" target="_blank" rel="nofollow">Census Bureau</a>, the population of Dallas is over 1,200,000, and 10.6% of residents are age 65 or older — just over 130,000 people. As the population continues along a&nbsp;<a href="https://www.dallasfed.org/research/indicators/dfw/2022/dfw2205.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-dallas-for-expansion-2720240" target="_blank" rel="nofollow">steady climb</a> and the country’s population as a whole continues to age, the demand for senior care concepts will increase accordingly.According to an April 2022&nbsp;<a href="https://www.healthyagingpoll.org/reports-more/report/older-adults-preparedness-age-place?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-dallas-for-expansion-2720240#:~:text=Considering%20aging%20in%20place,12%25%20rated%20it%20not%20important." target="_blank" rel="nofollow">report</a> by the University of Michigan Institute for Healthcare Policy and Innovation, 88% of adults aged 50–80 “felt it is important to remain in their homes for as long as possible.”As the only franchise concept focusing on home maintenance and senior support service both in and outside the home, TruBlue is positioned to capture a large portion of the growing senior care industry — a market expected to reach&nbsp;<a href="https://www.insiderintelligence.com/insights/senior-care-market-trends/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-dallas-for-expansion-2720240" target="_blank" rel="nofollow">$225 billion by 2024</a>.With various customizable, subscription-based services, customers can bundle selections to fit the specific needs of their home and family. One of the most popular TruBlue offerings is the House Care Plus subscription service, which ensures each customer receives 90 minutes with a TruBlue handyman each month to account for small to-do list items like lightbulb changes or leaky faucets.“The senior population is increasingly in need of our trustworthy house care services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of 200 units by 2023. Looking ahead, we are excited to continue partnering with qualified franchisees not only in Texas but in every major market across the country.”The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-dallas-for-expansion-2720240" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

TruBlue Total House Care Eyes Dallas for Expansion

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The quickly-growing community offers a prime environment for TruBlue Total House Care businesses.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Eyes Dallas for Expansion

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