TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the emerging home maintenance and senior service franchise organization, is eyeing Tampa, Florida, for development.As the so-called “silver tsunami” of Baby Boomers is already hitting retirement age, the senior population is growing fast. In Tampa, the population of those aged 65 and over&nbsp;<a href="https://www.census.gov/quickfacts/fact/table/tampacityflorida/AGE775221?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099#AGE775221" target="_blank" rel="nofollow">is 12.8%</a> and as the city's population continues to grow at&nbsp;<a href="https://www.macrotrends.net/cities/23160/tampa/population?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099#:~:text=The%20current%20metro%20area%20population,a%201.18%25%20increase%20from%202020." target="_blank" rel="nofollow">over 1% annually</a>, so will the&nbsp;demand for senior care services.&nbsp;“Florida favors our services for multiple reasons,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099" target="_blank" rel="nofollow">Sean Fitzgerald</a>, President of&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue</a>. “In addition to a healthy population of aging adults, it makes a great market for our subscription services. Not just because of routine maintenance but also because so many Florida residents live there half the year. TruBlue can actually take care of their homes in the summer when they go back up north. Tampa is a huge opportunity in the state, and we’re excited to bring our services to its residents.”&nbsp;In general,&nbsp;Florida is one of the most highly desirable states for retirees — with&nbsp;<a href="https://www.adrcbroward.org/economicimpact.php?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099" target="_blank" rel="nofollow">nearly 23%</a> of its citizens aged 60 or over. Attractive features such as warm weather, fiscal soundness and retirement-friendly income tax laws continue to bring more older adults to the state. In fact, on a recent list from U.S. News and World Report titled “<a href="https://realestate.usnews.com/places/rankings/best-places-to-retire?src=usn_pr&utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099" target="_blank" rel="nofollow">Best Places to Retire in the U.S. in 2022-2023</a>,” Florida captured nine of the 25 spots. Tampa ranked high on the list at number four, making it a perfect opportunity for those looking to capitalize on the&nbsp;growing senior care industry–which is expected to reach&nbsp;<a href="https://www.insiderintelligence.com/insights/senior-care-market-trends/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099" target="_blank" rel="nofollow">$225 billion by 2024</a>.&nbsp;Not only are there a growing number of seniors, but today’s seniors are different from past generations. More Americans are choosing to age in place, preferring to stay in their familiar surroundings. For example, an April 2022&nbsp;<a href="https://www.healthyagingpoll.org/reports-more/report/older-adults-preparedness-age-place?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099#:~:text=Considering%20aging%20in%20place,12%25%20rated%20it%20not%20important." target="_blank" rel="nofollow">report</a> by the University of Michigan Institute for Healthcare Policy and Innovation found that 88% of adults aged 50–80 “felt it is important to remain in their homes for as long as possible.”&nbsp;As the senior population goes up, so does the expense of senior and assisted living communities. The cost of care is quickly becoming out of reach for many seniors, and staying in their homes has become the only available option. As the only franchise concept focusing on home maintenance and senior support services both in and outside the home, TruBlue is positioned to capture a large portion of the market.&nbsp;“As a country, we are experiencing a change in how and where people want to grow old,” said Fitzgerald. “Plenty of companies have identified the growing desire from seniors to remain at home and, as a result, these companies have started offering more advanced in-home care services that address the medical needs that come with aging at home. However, almost no one is offering home maintenance and modifications specifically for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”For low startup costs ranging from $65,000 to $91,000, TruBlue franchisees in Tampa–and around the country–can leverage a streamlined operational model to provide three in-demand services to their community: traditional handyman services, subscription-based home maintenance programs, and senior home modification services.The franchise offers seniors services starting in the form of a free home assessments, and then allowing franchisees to provide a quote and complete any necessary safety modifications such as installation of ramps and grab bars, widening of doorways, and more. TruBlue owners also offer quick fixes and minor home improvements, as well as quarterly and monthly home service maintenance packages to customers on a recurring basis–resulting in reliable revenue.Prospective franchisees don’t need to be an expert in the senior industry or even home improvement because, unlike other home-based franchises that simply sign franchisees and send them on their way, TruBlue provides comprehensive training and ongoing support for all franchise owners led by an experienced executive team.&nbsp;And now is the time to invest. Fitzgerald says the TruBlue team is gearing up for major franchise expansion, with plans to reach 225 units by 2025.&nbsp;In addition to Tampa, TruBlue is looking to grow in markets such as Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240#stories">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>.&nbsp;The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

TruBlue Total House Care Identifies Retirement-Friendly Tampa as its Next Target for Franchise Growth

1851 Franchise

The home maintenance and senior service franchise is pushing for growth in Tampa as it looks to capitalize on the city’s booming senior population.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Identifies Retirement-Friendly Tampa as its Next Target for Franchise Growth

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