TruBlue Home Service Ally

For senior citizens in the U.S., home care was becoming an increasingly popular alternative to nursing homes even before the coronavirus arrived. Now that the pandemic has ravaged many senior care facilities across the country, the upward trajectory of the home care sector is even more stark.That’s good news for home care brands who provide services for seniors to age in place, but most homes aren’t built for senior care, putting a ceiling on the sector’s growth prospects. <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-seeks-partnerships-with-home-care-brands-2713234" target="_blank" rel="nofollow">TruBlue Total House Care</a>, a home-modification franchise focused explicitly on upgrading homes for senior care, is hoping to remove that ceiling by striking strategic partnerships with home care brands.<a href="https://homehealthcarenews.com/2020/06/home-modification-company-trublue-seeks-home-care-collaborations-for-post-coronavirus-world/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-seeks-partnerships-with-home-care-brands-2713234" target="_blank" rel="nofollow">In an article on Home Health Care News</a>, TruBlue President Sean Fitzgerald said his brand’s goals align directly with those of the home-care sector.<blockquote>“Sometimes, people look at this as a luxury item, and it’s as much as a safety issue for me as it is a luxury item,” Fitzgerald said. “We don’t want seniors doing things that are going to put them in a position where they could fall and hurt themselves, which leads them to hospitalization or assisted living facilities, which we’re trying to prevent in the first place.”</blockquote>While home-care providers feature an array of services for seniors, they are largely unable to ensure that homes are equipped to support long-term senior care the way that nursing facilities are. That’s where TruBlue comes in.&nbsp;<blockquote>Many of its services are designed to cut down on the risk of falls, which are the leading cause of both fatal and nonfatal injuries to older Americans, according to AARP. Falls kill 30,000 seniors per year and send an older adult to the emergency room every 11 seconds.&nbsp;The company offers everything from Age Safe America-certified home safety assessments and handyman services to yard work, home modifications and more.</blockquote>Fitzgerald sees a major growth opportunity for both his franchise and the home-care sector in the new, post-COVID landscape. Some TruBlue franchisees even saw a jump in sales during the height of the coronavirus crisis, he said.<blockquote>While Fitzgerald declined to share any specific numbers, he said the owner broke the former sales record by more than 25%. And he only expects the upswing to continue in a post-coronavirus world.“The home care industry is going to explode,” he said. “COVID really scared a lot of people as far as assisted living facilities go.”</blockquote><a href="https://homehealthcarenews.com/2020/06/home-modification-company-trublue-seeks-home-care-collaborations-for-post-coronavirus-world/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-seeks-partnerships-with-home-care-brands-2713234" target="_blank" rel="nofollow">Read the full article at homehealthcarenews.com.</a>

TruBlue Total House Care Seeks Partnerships With Home-Care Brands

1851 Franchise

The home-modification franchise sees its services as a natural complement to home-care brands.

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

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TruBlue and Habitat for Humanity Team Up To Help Veteran Regain Independence at Home

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TruBlue Bridges Health Care and Home: A New Standard in Aging-in-Place Support

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Seeks Partnerships With Home-Care Brands

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