TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-houston-for-franchise-growth-2720239" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the emerging home maintenance and senior service concept, has identified Houston as a prime market for continued growth. With a well-respected operator established in the area, brand recognition is strong, and demand is growing.“We have a really good operator in Houston,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-houston-for-franchise-growth-2720239" target="_blank" rel="nofollow">Sean Fitzgerald</a>, President of&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue</a>. “There is a tremendous opportunity in terms of the territories that are available. It’s a great market, and we’re certainly looking to expand more.”According to the&nbsp;<a href="http://houstontx.gov/health/Aging/Fact%20Sheet.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-houston-for-franchise-growth-2720239" target="_blank" rel="nofollow">Houston Department of Health and Human Services</a>, the 65-plus population in the Houston metro area is projected to double in size in the next 25 years.&nbsp;“Texas is a steadily growing state, and there is availability for about 10 territories in the greater Houston market alone,” Fitzgerald added.As the nation as a whole continues to age, the demand for in-home support is only increasing. According to an April 2022&nbsp;<a href="https://www.healthyagingpoll.org/reports-more/report/older-adults-preparedness-age-place?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-houston-for-franchise-growth-2720239#:~:text=Considering%20aging%20in%20place,12%25%20rated%20it%20not%20important." target="_blank" rel="nofollow">report</a> by the University of Michigan Institute for Healthcare Policy and Innovation, 88% of adults aged 50–80 “felt it is important to remain in their homes for as long as possible.”TruBlue is the only franchise system focused on home maintenance and senior support services both inside and outside of the home, and it is positioned to draw in a notable portion of the growing senior care industry. Its franchisees provide a range of services, including emergency repairs, yard work and home maintenance, allowing the senior population to age safely in place.The franchise offers various customizable, subscription-based services that customers can bundle to fit the unique needs of their homes and families. The Helping Hands program, which has risen to be one of the brand’s most popular offerings, allocates 90 minutes each month for a TruBlue handyman to complete to-do list tasks like changing a lightbulb or fixing a leaky faucet.“The senior population is increasingly in need of our trustworthy house care services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of 200 units by 2023. Looking ahead, we are excited to continue partnering with qualified franchisees not only in Texas but in every major market across the country.”The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-houston-for-franchise-growth-2720239" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

TruBlue Total House Care Targets Houston for Franchise Growth

1851 Franchise

The home maintenance and senior service franchise is pursuing its goal of tripling its national presence by the end of 2023.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

trublue-total-house-care-targets-houston-for-franchise-growth

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

TruBlue Total House Care Targets Houston for Franchise Growth

MORE STORIES LIKE THIS