TruBlue’s Successful Business Model in a Post-COVID World

TruBlue Total House Care, a handyman and home maintenance service with over 80 units, has exploded in growth over the last two years.

TruBlue President Sean Fitzgerald recently spoke with HomeCare Magazine where he explained how the brand has reached new heights of success, and why they don’t see any sign of slowing. Fitzgerald says that in a post-COVID world, the demand for home repairs and maintenance has skyrocketed, especially because more seniors are aging at home, rather than being placed in nursing homes.

Some seniors today don’t have the best quality of life, and that’s where TruBlue steps in. The brand is designed to give older adults independence by helping them maintain their homes so they can stay in their own comfort zone longer. He says that not only is this a great business model that’s helped them expand but it’s also allowed them to become a business with a purpose, which has been a contributing factor to why TruBlue has seen such success.

Over the last two years, TruBlue has seen exponential growth and now has more than 80 locations across the country.

You can read the full conversation and more about TruBlue by clicking here. 

The initial investment to start a TruBlue Total House Care ranges from $65,050 to $91,400 and interested owners can visit www.trubluefranchise.com to learn more about franchise opportunities.