Why Own a TruBlue Home Service Ally Franchise in 2024?

As the demand for senior care and home maintenance services continues to surge, TruBlue Home Service Ally stands out as a leading franchise opportunity for entrepreneurs looking to make a meaningful impact while building a thriving business. With nearly 100 locations nationwide, TruBlue is strategically positioned for significant growth in 2024. Here’s why now is the time to join. 

A Business with a Purpose

To start, Sean Fitzgerald, president of TruBlue, says there is one key aspect that makes the franchise model stand out: the ability to make a difference. 

“At TruBlue, we believe we’re not just improving homes — we’re improving lives,” said Fitzgerald. “Whether it’s helping seniors age safely in place or providing busy adults with reliable home maintenance, our franchisees feel good about the work they do every day. This sense of purpose is what drives our success.”

This commitment to purpose is echoed by franchisees Jeff and Janet Sloan in Greeley, Colorado. “TruBlue does a really good job at supporting their franchisees,” said Jeff. “We’re passionate about serving the senior community, and TruBlue gives us the tools and support we need to make a real difference. After two years in the business, we would absolutely do it all over again.”

Kay and Tim Diemont have been the backbone of TruBlue in Yorktown, Virginia, for more than a decade. Their journey began in 2013, and since then, they’ve experienced steady growth and deep satisfaction with the business. “The primary benefit is the freedom to be your own boss,” said Kay. “But it’s also about the safety net TruBlue provides, ensuring we do everything correctly from day one.”

Adam and Lake Bancroft, the franchisees behind TruBlue of Treasure Valley NE are another example of owners who feel good about what they do each day. “TruBlue provides the groundwork and support, allowing us to execute effectively and build our business,” said Adam. “We are very excited for the future.”

The TruBlue Advantage

When it comes to the business model, one of the key advantages of owning a TruBlue franchise is the low startup cost and high potential for profitability. TruBlue’s entirely mobile business model eliminates the need for costly brick-and-mortar locations, allowing franchisees to start their business immediately after training. This model also keeps overhead costs low, enabling franchisees to achieve positive cash flow and profitability quickly through TruBlue’s revenue models.

“Our franchise is designed to scale at any level, with all variable costs,” said Fitzgerald. “This flexibility makes TruBlue an attractive option for entrepreneurs looking to grow their business without the burden of fixed capital expenses."

Specifically, the TruBlue business model is designed for entrepreneurs who are looking to add a complementary business to their existing senior care portfolio.

Franchisees also have the unique opportunity to cut down on their initial costs even more through the brand’s innovative Winners Circle Program, which rewards owners for reaching different revenue milestones by refunding their franchise fee in full over time.

Growth Plans for 2024

TruBlue is poised for significant expansion in 2024, with plans to open new locations in key markets across the country. The brand has identified Orlando, Miami, Jacksonville and Naples in Florida, as well as Dallas and Austin in Texas, as priority development areas.

And Fitzgerald is confident in the brand’s growth potential: The senior demographic continues to expand, with an increasing number of individuals expressing a desire to remain in their homes as they age. TruBlue’s services are critical in enabling seniors to live safely and comfortably in their familiar environments. The franchise’s approach includes comprehensive safety assessments and modifications, ensuring homes are adapted to meet the changing needs of aging residents.

“As awareness around aging-in-place grows, so does the demand for TruBlue’s services,” said Fitzgerald. “Our franchisees are well-positioned to meet this demand, and we are actively seeking new owners who share our passion for serving the senior community.”

With its unique positioning in the senior care and home maintenance market, TruBlue offers a compelling opportunity for entrepreneurs looking to make a difference in their communities while building a successful business. The brand’s low investment model, strong corporate support and strategic growth plans make it an attractive option for anyone considering franchising in 2024. 

For more information on owning a TruBlue franchise, visit: https://1851franchise.com/trubluehomeserviceally.