TruBlue Home Service Ally

When friends and business partners&nbsp;<a href="https://www.linkedin.com/in/roxannebatson?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-senior-care-operators-decided-to-invest-in-trublue-total-house-care-franchise-2719108" target="_blank" rel="nofollow">Roxanne Batson</a> and&nbsp;<a href="https://trubluehousecare.com/birmingham?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-senior-care-operators-decided-to-invest-in-trublue-total-house-care-franchise-2719108" target="_blank" rel="nofollow">Mur Feldman</a> discovered&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-senior-care-operators-decided-to-invest-in-trublue-total-house-care-franchise-2719108" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, they immediately recognized an opportunity to bring a much-needed service to their community. Since opening their location late last year, the duo have continued to thrive as entrepreneurs thanks to the support and backing of TruBlue’s proven business model.<h4>The Road to TruBlue Ownership</h4>Batson and Feldman both come from diverse backgrounds, including careers in finance and healthcare, as well as first-hand entrepreneurial experience. Feldman worked as a school teacher before investing in a non-medical care franchise that provided in-home care to seniors. Batson worked as a financial consultant with Merill Lynch before starting a company, The Clicker Girls, which sold computer software and hardware to schools. It was through The Clicker Girls that Batson and Mur first connected as business partners after being introduced to each other by their respective husbands.&nbsp;“We ran that business together for several years before I retired and Mur went on to run her healthcare business,” said Batson. “We really liked to help people and try and make a difference in our community, so when we saw a commercial for TruBlue, we were drawn to the idea right away.”Both Batson and Feldman had elderly parents that needed care during that time, and they saw first-hand how hard it was to find quality care and help around the house. As on-the-go entrepreneurs, the duo also knew from personal experience how busy families of all ages can benefit from quality handyman services.&nbsp;“What appealed to us was the possibility to give people the support they need to stay in their homes long-term if they are seniors, or to maintain a nice home if they are busy families,” said Batson. “It gives them that freedom and time back. We knew our community could benefit from this service and that we could make a real difference.”&nbsp;According to the&nbsp;<a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-senior-care-operators-decided-to-invest-in-trublue-total-house-care-franchise-2719108" target="_blank" rel="nofollow">National Council on Aging</a>, a whopping 90% of seniors say they plan to remain in their homes for the next 5–10 years. TruBlue services help seniors remain at home by performing safety assessments before modifying the space accordingly. The modifications made to the home make a safer and more comfortable space for seniors, reducing the risk of falls and other health hazards. TruBlue offers a range of customizable, subscription-based services that customers — whether they be seniors or just busy families — can bundle, depending on their unique needs and their unique home.&nbsp;<h4>How TruBlue Helps Franchisees Achieve Their Entrepreneurial Dreams</h4>With previous franchising experience, Batson and Feldman understood the advantages of partnering with a proven franchisor like TruBlue. The more they interacted with the leadership team and researched the business model, the more they could tell they would have everything they needed to thrive in their market.“Starting a business without any background or support is very difficult and you are going to make a lot more mistakes than if you have someone telling you how to avoid them,” said Batson. “TruBlue had already built this business model and we didn’t see any reason to reinvent the wheel. They guide you through the process and teach you about every aspect of the business.”And as female entrepreneurs, the duo say this support has been particularly valuable and meaningful.&nbsp;“As a female-owned business, it has been so great to have the supportive people behind you that have knowledge and don't treat you any differently than if you were a male or anybody else,” said Batson. “They gave us the resources, training and guideposts to start this business and provide a quality service, whether it be with software, marketing or hiring. All of that comes together to create the kind of business that feels like family.”&nbsp;Feldman agrees, noting that the support doesn’t stop once the business gets up and running. “The support has been wonderful and we have been very impressed,” she said. “Anytime we call in with a question, they answer right away. There is never a delay or any doubt that they are going to get back with us.”In addition to support, TruBlue’s low startup costs — ranging from $65,000 to $91,000 —&nbsp;and low-overhead operational model, which requires no brick-and-mortar location, allow franchisees like Batson and Feldman to thrive from day one. Franchisees have the unique opportunity to cut down on those costs even more and see their franchise fee returned in full through the brand’s innovative&nbsp;<a href="https://trubluefranchise.com/winners-circle-program/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-senior-care-operators-decided-to-invest-in-trublue-total-house-care-franchise-2719108" target="_blank" rel="nofollow">Winner’s Circle Program</a>.Since starting their TruBlue business in September of 2021, Batson and Feldman say the business has been off to an exceptionally strong start, with nearly 500 projects completed already. When it comes to the reason behind that fast growth, Feldman says there is a strong need for TruBlue’s services in their community of Bringman.&nbsp;“Finding a handyman is so hard for everybody,” Feldman said. “Every time we talk to a prospective customer, they are so excited to know there is a service out there like ours that can handle all of the little projects other providers won’t tackle. We can get up on the ladder and change the battery or put in a ceiling fan, whatever they need.”Beyond just filling a demand, Batson says TruBlue has allowed them to provide a fulfilling service in their community. “We have so many clients who tell us that they had renovated their homes, asked their contractor to come back for little things, and never could get them there,” she said. “We are thrilled to be able to provide prompt service, on time, with polite people who care about the services they are providing.”<h4>The Time Has Never Been Better to Join the TruBlue Team</h4>Looking ahead, the TruBlue team hopes to partner with more qualified and passionate franchisees like Batson and Feldman to help reach their goal of 100-plus locations by the end of 2022.“We’re really excited about the growth we’ve seen, but even more excited about what we’re able to provide for seniors and busy families,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-senior-care-operators-decided-to-invest-in-trublue-total-house-care-franchise-2719108" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s President. “We want to make sure the home environment is not only as safe as it can be but also well-maintained. We believe that if we focus on our customers and provide them with the best service possible, growth will organically follow. So far, that’s exactly what we’ve seen.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-senior-care-operators-decided-to-invest-in-trublue-total-house-care-franchise-2719108" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>

Why These Senior Care Operators Decided to Invest in TruBlue Total House Care Franchise

1851 Franchise

Roxanne Batson and Mur Feldman originally signed on with the home maintenance franchise after recognizing an unmet demand for quality handyman services in their community of Birmingham, Alabama.

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For new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> owners, the journey starts with a strong foundation of training and support. Before the first job is booked,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> onboarding process ensures franchisees feel confident and equipped to launch.<h2>Signing, Training and Launching</h2>For&nbsp;<a href="https://www.linkedin.com/in/michael-smith-50780b364">Michael Smith</a> and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>, owners of&nbsp;<a href="https://www.trublueally.com/culpeper">TruBlue of Culpeper</a> in Virginia, that process began as soon as they signed their franchise agreement.“We spent a week in the in-person training session and that was very informative and helpful,” Jodi said. “There were also multiple calls twice a week, and we felt it was very important to go through those things independently. We both got different things from each section. There was a lot of coaching and support to get things set up.”With her background as a licensed physical therapist assistant, Jodi was looking for a concept that aligned with her experience. “The addition of the senior and aging in place services really sealed the deal for us,” she said. “It seemed like an obvious choice.”For Michael, who spent years in federal investigation work and grew up around construction, the decision was about combining skill and purpose.“The aging population is going to be huge and there isn’t much out there helping,” he said. “We like to help people on a personal level, and TruBlue gives us a way to do that.”The pair purchased their franchise in May, completed training and onboarding in June, and officially launched operations in July. “We had our soft launch in June, reaching out to friends, family and neighbors,” Michael said. “That gave us time to test everything before our official opening.”They funded their business through a 401(k) rollover (ROBS), a common financing path for new TruBlue owners. “It was the right move for us,” Michael said. “We’ve far exceeded expectations in our first four months.”<h2>Building Your First Team and Client Base</h2>Once open, the first 90 days are all about momentum, building the right crew, booking early jobs, and becoming a known presence in the community.For&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Miles and Cassondra Bottoms</a>, who own&nbsp;<a href="https://www.trublueally.com/denver-west/About-Us">TruBlue of Denver West</a> in Colorado, the early months were a whirlwind.“It’s a lot of hours, around 60 a week,” Cassondra said. “We’re getting used to our processes, drinking from the fire hose. But we’ve been very conscious about doing things the right way.”The Bottoms quickly learned that hiring strategically would be key to growth. “We’ve already hired an assistant,” Cassondra said. “Some people don’t think it’s a value they can afford, but we realized we couldn’t afford&nbsp;not to have someone helping us. It freed us to go out and sell more business.”Miles agrees that building a reliable team is step one. “There’s a big misconception that you open the business and are immediately out there running,” he said. “Initially, it’s all about getting a team you can sell, one you’re confident can deliver what you promise. Once you dial that in, everything else follows.”Their daily routine became a balance of scheduling, quoting, job management and relationship-building. “You have to know what a successful day looks like,” Miles said. “Otherwise you’ll just bury yourself. It’s about prioritizing and adjusting.”<h2>Community Engagement and Local Marketing</h2>As operations stabilize, TruBlue owners begin shifting focus toward relationship-driven marketing, the backbone of long-term success.Cassondra and Miles discovered that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business-2730484">local engagement</a> pays off quickly. “We’ve been really intentional about being part of the community,” Cassondra said. “Whether it’s going to a gala, sponsoring a silent auction or joining the Chamber of Commerce, we’ve made those connections a weekly priority. The payoff is real. We’re already seeing organic leads come in.”By taking estimating off her plate and focusing on relationship-building, Cassondra found they could grow more efficiently. “We want to be a vendor of choice,” she said. “If we can work with the VPs of operations in our community, we know that will lead to recurring business.”For Michael and Jodi,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors-2730494">TruBlue’s national marketing systems and partnerships</a> provided a strong boost early on.“The franchise path really allowed us to jump three years ahead in business planning,” Michael said. “TruBlue already has national partnerships, the marketing is already there, we don’t have to worry about anything. We just plug and play into our personal vision.”<h2>Scaling, Streamlining and Looking Ahead</h2>By the end of year one, most TruBlue franchisees are focused on growth, adding subscriptions, expanding their team and planning for future territories.“Our goals are adjusting on a day-by-day basis,” Jodi said. “We currently have one territory, but we’re already thinking about expanding into multiple territories — even exploring other brands.”For the Bottoms, culture has been central to scaling. “We have a motto of hiring slow but firing fast,” Cassondra said. “We have Monday morning meetings every week so the guys feel part of the team. Everyone has something that matters to them, and we’re learning what motivates them.”And while every new business comes with challenges, both franchisee teams agree that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">TruBlue’s network of support</a> has made the first year smoother.“When we have questions or concerns, we have someone we can reach out to anytime,” Cassondra said. “The biggest help has been talking to other franchise owners. Everyone shares advice, it’s like having a community behind you.”Michael echoes that sentiment. “It’s definitely lived up to our expectations,” he said. “The model works, and we’ve been able to exceed goals faster than we imagined. The support and structure make a huge difference.”<h2>A Year of Hard Work, Growth and Purpose</h2>The first year of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">owning a TruBlue franchise</a> is packed with learning, growth and connection. Between training, hiring, community building and delivering meaningful services to seniors and families, new franchisees quickly see how the business can align with their personal and professional goals.It’s a year that requires drive, but one that rewards every ounce of effort with progress and purpose.“It’s amazing to set your own standards,” Michael said. “It’s our product at the end of the day. All of our work goes toward it, and I don’t think I’ll ever go back.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

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