TruBlue Home Service Ally

With its low-overhead, labor-light model and focus on helping seniors safely age in place,&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> stands at the intersection of two powerful trends: the growth of the senior population and the rise of home service franchises.“The demand for our services simply continues to grow at a rapid pace,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “I don’t see that going away anytime soon.”<h2>A Simpler Path Into a Thriving Industry</h2>One of the major advantages of the TruBlue franchise model is its&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-trublue-total-house-care-continues-to-see-explosive-growth-in-2022-2719188">streamlined operations and low</a> investment. Unlike retail or restaurant franchises that require large upfront investments in real estate and inventory, TruBlue is built around a service model that sends trained professionals into the home.“It’s not a very expensive franchise segment,” Fitzgerald said. “There isn’t such a high initial investment in buildings or real estate — it’s really just about billable hours. The overhead is much less than a traditional brick-and-mortar franchise.”TruBlue’s business model relies on W2 employees — not independent contractors — who are insured and background-checked to give customers peace of mind. “The minute you let someone into your home, that’s a very vulnerable place,” Fitzgerald said. “That’s why we do so well — we already have higher standards in place because of the senior industry, and that resonates with all homeowners, not just seniors.”<h2>Riding the Wave of Aging-in-Place Demand</h2>As the cost of assisted living continues to climb, aging in place has become not only the preferred option for many seniors but also the most practical. TruBlue is uniquely equipped to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-bridges-health-care-and-home-a-new-standard-in-aging-in-place-support-2729373">support this growing population</a>.“Our business model is great because the demand to age in place is only going to increase,” Fitzgerald said. “It’s just too expensive otherwise. And there aren’t going to be enough assisted living facilities — the capacity is going to be full. That will only drive the cost up more. Everyone is looking to support aging at home.”That’s where TruBlue’s services become essential. The brand fills a critical gap by providing non-medical services like&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">home maintenance</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-a-holistic-approach-to-home-care-2728736">modifications</a> and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-the-premium-choice-for-consumers-2727646">repairs</a> that help seniors remain safely and comfortably in their homes. “The number one challenge to aging in place is the home environment,” Fitzgerald said. “We fill that unique niche.”<h2>Subscription-Based Services Offer Stability</h2>Another key to TruBlue’s long-term success is its recurring revenue model, anchored by its subscription-based&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">Home Maintenance Plans</a>, which include routine check-ups and preventative care that catch small problems before they turn into big, costly repairs.“We can help you treat your home like you would your car,” Fitzgerald said. “Everybody gets their car in for maintenance routinely, and your home should be the same.”For franchisees, this means a predictable and growing stream of revenue and strong customer retention.<h2>Built-In Trust That Goes Beyond Seniors</h2>While the TruBlue brand is rooted in the senior services space, its benefits extend to a broader audience. From busy families to aging boomers and even younger homeowners who want to avoid costly repairs, TruBlue’s value proposition is universal.“Our higher standards are already built in because of the senior market,” Fitzgerald said. “But that level of professionalism and peace of mind is something all homeowners appreciate — regardless of age.”With a rapidly expanding customer base, low overhead and a simple, high-demand business model, TruBlue is poised to become a leader in the home services franchise space. And the brand’s proven systems, robust support and powerful mission make it especially attractive to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">entrepreneurs looking for purpose-driven businesses</a>.To learn more about TruBlue Home Service Ally and how to start your own franchise, visit<a href="https://1851franchise.com/trubluehomeserviceally/info">&nbsp;https://1851franchise.com/trubluehomeserviceally/info</a>.

TruBlue Home Service Ally Franchise: Senior Care & Home Maintenance

1851 Franchise

TruBlue’s unique franchise model offers a long-term opportunity by addressing the growing need for senior services and home maintenance with a simple, high-demand business, with low overhead.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

A Booming Industry: The Future of the Home Service Market and Why TruBlue Is Poised To Lead

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TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue & Lifewise Partner to Create Safer Homes for Seniors

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Build a Business That Supports Lifestyle Goals With TruBlue

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Why Protected Territories Matter and How the TruBlue Franchise Delivers

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

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A Booming Industry: The Future of the Home Service Market and Why TruBlue Is Poised To Lead

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