TruBlue Home Service Ally

As America’s senior population booms, a new wave of entrepreneurs is stepping in to meet the rising demand for aging-in-place services — and many of them come from the medical field. Across the country, doctors, physician assistants and families with deep roots in health care are turning to&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-medical-community-investment-home-safety-2730142" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, the nation’s only franchise focused on non-medical home maintenance and senior modifications.With backgrounds in emergency rooms, outpatient clinics and hospital systems, these professionals have seen the consequences of unsafe living environments firsthand. Now, they’re leveraging&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> turnkey model to&nbsp;prevent the very accidents they used to treat.<h2>Nicholas Maenza, Emergency Physician, and Alexandra Balan, PA | TruBlue of Mid-Hudson Valley, New York</h2>After years in medicine —&nbsp;<a href="https://1851franchise.com/trublue-franchise-mid-hudson-valley-opening-2729025#stories">Nicholas Maenza</a> in the ER,&nbsp;<a href="https://www.linkedin.com/in/alexandra-balan-677913b3/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-medical-community-investment-home-safety-2730142" target="_blank" rel="nofollow">Alexandra Balan</a> in hematology/oncology — the couple knew they wanted to make an impact beyond the hospital walls. TruBlue gave them that opportunity.“We connected to TruBlue because we’ve seen what happens when seniors have falls and injuries come from that,” Maenza said. “In addition to the falls, just the idea of being able to make a space more accessible so someone can age appropriately in their house — not even just fall risk, but they can actually live comfortably and do their regular activities of daily living — it seems very rewarding. We’ve seen the bad side of when it does reach a point where people start falling and they have to go somewhere else, and how devastating that can be.”They plan to grow beyond their initial territory and expand throughout New York’s Hudson Valley.“Our hope is to grow it as much as possible and really help people,” Maenza said. “We’d love to have someone help us with simple tasks we push off as a busy young couple. So we’d love to offer that to people, and all the way up to helping seniors age in place toward the end of their life — making them comfortable and making their home appropriate for staying at home.”<h2>Dr. Magued Rizk and Dr. Miriam Rizkalla | TruBlue of West Bakersfield, California</h2>For&nbsp;<a href="https://www.linkedin.com/in/magued-rizk-42384b62/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-medical-community-investment-home-safety-2730142" target="_blank" rel="nofollow">Dr. Magued Rizk</a> and&nbsp;<a href="https://www.linkedin.com/in/miriam-rizkalla-a78162107?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-medical-community-investment-home-safety-2730142" target="_blank" rel="nofollow">Dr. Miriam Rizkalla</a>, the TruBlue mission hits close to home. Parents, physicians and caregivers themselves, the couple understands the daily challenges of aging and disability.“We’re both physicians, so we see that people need help with their homes all the time. It’s not easy for them to find someone to go to,” Rizk said. “We also have a disabled 11-year-old daughter who’s wheelchair-bound, so we’ve struggled with things around the house — like the shower, for example. TruBlue can help people like that. My father also needed help while he was aging. Every house has someone who needs accommodations for safety, and there’s no one around in the area to help.”The Bakersfield franchise is a passion project for the couple — a way to support their community while building a business that’s both scalable and impactful. “We wanted to move from being just employees to being owners — and this was the right fit,” Rizk said.<h2>Georges Rosemond and Yamna Khan | TruBlue of North Central Nassau, New York</h2><a href="https://1851franchise.com/family-brings-trublue-franchise-to-north-central-nassau-2729593">Georges Rosemond and Yamna Khan</a> aren’t physicians themselves, but they’ve lived alongside them — and watched the challenges unfold.“As the wife and brother of physicians, we've had a front-row seat to the realities many seniors face when trying to age in place,” Khan said. “Through stories shared by our loved ones working in hospital settings, we came to understand a troubling pattern: Too many older adults are forced to leave their homes not because of health crises, but because their living spaces aren't designed to support aging safely and independently.”Their TruBlue franchise on Long Island is built on prevention — not care after the crisis. “Our loved ones see it all the time — nine out of ten hospital visits for seniors are related to falls,” Khan said. “If we can make their homes safer, we can reduce those risks and keep people out of the hospital. That’s why TruBlue made sense.”<h2>A Simpler Way Into the Senior Industry — Without the Medical Red Tape</h2>Unlike traditional senior care franchises that require licenses, medical training or 24/7 staff management,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">TruBlue focuses on home safety, not health care</a>. That means no managing medications, scheduling rotating shifts or worrying about state regulations.“There is a huge demand for aging in place services,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-medical-community-investment-home-safety-2730142" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “But the senior medical industry is very competitive and complex. What we do is simpler — and the demand is just as high.”With services like quarterly home maintenance plans, grab bar installations and aging-in-place home modifications, TruBlue franchisees offer real, recurring solutions that keep seniors safe and families supported — all without the clinical complications.Whether driven by what they’ve seen in the ER or what they’ve lived at home, these franchisees share a common motivation: helping people live safely, independently and with dignity.To learn more about investing in a TruBlue franchise — including startup costs, training, and support — visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

image of trublue health professional franchisee's

TruBlue Franchise: Doctors & PAs Invest in Senior Home Safety & Accessibility

1851 Franchise

Doctors, PAs and health-inspired entrepreneurs are increasingly franchising with TruBlue Home Service Ally to proactively address home safety and accessibility for the aging population.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why the Medical Community Is Investing in TruBlue Home Service Ally

trublue-medical-community-investment-home-safety

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

TruBlue & Lifewise Partner to Create Safer Homes for Seniors

trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors

Fergusons' Lifestyle Business Success with TruBlue Franchise

Build a Business That Supports Lifestyle Goals With TruBlue

trublue-home-service-ally-lifestyle-franchise-success

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

trublue-home-service-ally-franchisee-john-dawes-sioux-falls

Why the Medical Community Is Investing in TruBlue Home Service Ally

MORE STORIES LIKE THIS