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Twitter Is Making It Easier for Franchise Brands To Target Smaller Groups
Twitter adding sub-layers to advertising campaigns so brands can better target and monitor efforts on the social media platform
According to recent story in Adweek, Twitter has updated its advertising platform to include an Ad Groups function that will allow marketers to reach smaller segments within a larger group with more detailed targeting and focused creative and messaging.
Twitter Product Marketing Manager Andrea Hoffman commented that the campaign structure would provide advertisers with more control over how to allocate budgets while developing messages specific to different audiences.
For franchise marketers using Twitter, this level of control will improve how they measure campaign results, introduce promotions, and test against different audiences while uncovering what Tweets work best.
To read the original story, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
