A true visionary, Mary Ellen Sheets has always believed in transparency.
When she started TWO MEN AND A TRUCK®
30 years ago, it was natural for the new company to create an inclusive environment where everyone was considered a member of the family. A culture was created to support customer service, continued growth, sharing and community service. In this inclusive environment, it was essential that transparency and learning of best practices were instilled in everyone.
According to the brand’s chief financial officer Jeff Wesley, little has changed since the founder purchased her first 14-foot truck all those years ago.
Using benchmarks to gauge success for owners in the company’s system, Sheets once required her franchisees to submit information on scratch paper. But as technology improved, so too did TWO MEN AND A TRUCK®
. Now, following the implementation of big data, the brand has a more sophisticated system in place to keep information organized.
The brand has invested in automation technology that helps streamline data so it’s available to all franchisees. The available figures allow franchisees to compare locations to other members in the system to target areas of improvement in nearly every aspect of the business.
In order for the brand to reach and then exceed its vision and goals, Wesley said it must have franchisees who recognize and share the same core values as TWO MEN AND A TRUCK® while also looking to succeed in all facets of the business.
“It comes down to customer service,” he said. “It’s a combination of our family of franchisees and an alignment of goals. We think it’s important that we share and communicate our strategies as well as our data.”
With access to everything from financial numbers and balance sheets to customer reviews and budgets, franchisees have all the data at their disposal to best position themselves for success.
“You’re not alone—we‘re here to provide support,” Wesley said. “We create outlets to help make it feel natural to reach out and improve. If they do that, we all win. Our metrics have proven to be successful.”
While many companies withhold information from franchisees for any number of reasons, TWO MEN AND A TRUCK® values sharing data with its members. Wesley said this transparency helps the moving company become stronger as a system.
“We take a lot of pride in collectively knowing one person’s success is good for all of our success,” Wesley said. “We all share mutual goals, and I like to think that each one of our departments here have people who can coach and provide our franchisees with value added tools to improve areas of need.”
TWO MEN AND A TRUCK® has corporate team members available to help franchisees who need assistance in all areas of business, including marketing, human resources, accounting and customer service.
“It seems natural for us. It gives us an advantage and an opportunity to finds areas of improvement,” Wesley said. “It’s about getting better, and transparency allows us to share as much as we can. With more than 300 locations to compare, it gives franchisees a chance to learn how to improve and implement a strategy to grow.”