TWO MEN AND A TRUCK

<a href="https://franchise.twomenandatruck.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-trucks-mini-market-model-creates-opportunity-for-franchise-prospects-launch-market-franchisees-seeing-impressive-sales-growth-2708955" target="_blank" rel="nofollow" target="_blank">TWO MEN AND A TRUCK&reg;</a>&rsquo;s unique ability to connect with the communities in which it operates has always been the driving force of the brand&rsquo;s success. Until recently, however, its service hadn&rsquo;t extended beyond major cities across the U.S. As a result of extensive research, the moving franchise knew there was opportunity beyond saturated urban areas, so it developed a mini-market model in 2017 as a means for growth into markets that were previously neglected due to their size.

Where before the brand&rsquo;s franchise disclosure document didn&rsquo;t allow franchisees to serve smaller populations, the mini-market model gives franchisees the option to develop the TWO MEN AND A TRUCK&reg; brand in areas with a population between 100,000 and 200,000. More than a year and a half into its implementation, it&rsquo;s clear the shift in strategy has created an entirely new avenue for TWO MEN AND A TRUCK to pursue development.

<a target="_blank">Franchisee Ben Heslop, who launched the brand&rsquo;s first mini-market in Montana with his brothers, Eric and Brian, and their father Jim,</a>&nbsp;said executing on the intangibles and putting brand values into action are the main reasons his business has snowballed. The Alabama natives used to frequent Montana with their parents growing up, and Ben knew he always wanted to move there permanently as an adult. The Heslops were introduced to TWO MEN AND A TRUCK through Eric&rsquo;s work as a banker in Alabama and quickly recognized a need the brand could fill in Montana. So, Ben took the leap and moved his family north, opening the business in May of 2017.

&ldquo;We were conservative in our initial projections, but we experienced such an influx of customers that we had to totally readjust our budget due to our business&rsquo;s growth,&rdquo; Heslop said. &ldquo;After seven months of operation, we had met our five-year budget goal.&rdquo;

As far as why the brand resonates with the customer base in his mini-market, Heslop said some of it has to do with the lack of competition, but the area&rsquo;s emphasis on small, community-run business has brought the most benefit.

&ldquo;We make a point of getting out into the community and developing relationships&rdquo;, he said. &ldquo;The biggest thing for us is holding ourselves to TWO MEN AND A TRUCK&rsquo;s standards regarding the value of great service. We strive to always put our customers first and do things the right way. That caught on and trended really fast for us. We got a great response that has continued to drive business for us.&rdquo;

Approximately 900 miles southeast, Justin Woods and Rob Graham own and operate another TWO MEN AND A TRUCK mini-market in Cheyenne, Wyoming. The two were introduced to the brand when Graham&rsquo;s uncle, who works at the TWO MEN AND A TRUCK Home Office, approached them about opening a franchise through the mini-market model in their area. After falling in love with the model, the two did their homework and determined it would be extremely viable in Cheyenne&rsquo;s market.

&ldquo;Since booking our first move in February of 2018, we&rsquo;ve completed over 250 moves and have a 97.96 referral rating, which we are thrilled about,&rdquo; Woods said.

 
Woods says the success his business has experienced can be traced back to community outreach in the form of partnerships with local charities, in particular. &ldquo;I think the moving industry has a bad stigma that movers don&rsquo;t care,&rdquo; he said. &ldquo;Making ourselves known in the area through exemplary service has really helped us take off.&rdquo;

 
Both franchisees cited the importance of word of mouth in these smaller communities. Because TWO MEN AND A TRUCK makes the moving process easy and stress-free, delivering a consistently positive experience has helped generate leads based on referrals. Heslop said he&rsquo;s noticed an &ldquo;intimate community aspect&rdquo; to these markets that doesn&rsquo;t exist in larger areas, which is why he believes service-centric businesses like TWO MEN AND A TRUCK are poised for success.

&ldquo;In my experience, what helps mini-markets, in general, is that I myself am out there to personally promote my business,&rdquo; Heslop said. &ldquo;We succeed because of our commitment to service. In small communities, if a business can create connection points that show they help everyone as opposed to a select few, people are drawn to that, which grows a presence.&rdquo;

&ldquo;The reality of it is there are people who need to be moved everywhere and they&rsquo;re all looking for someone they can rely on,&rdquo; Woods added. &ldquo;Cheyenne is booming, and similar cities are on the rise as well. That&#39;s one of the key reasons why I think this model works.&rdquo;

Recognizing its value and potential through multiple success stories, TWO MEN AND A TRUCK plans to make the mini-market model a development focus in 2019. The move adds further weight to the brand&rsquo;s already competitive franchise offering, as mini-market startup costs are as low as $115,000 to $276,000. Financial requirements for mini-market models are also less than traditional locations &mdash; prospective franchisees are required to have $80,000 in liquid assets and $160,000 in net worth compared to $150,000 and $400,000, respectively, for a full market area.

&ldquo;Now more than 18 months in, we&rsquo;ve seen our first and longest-standing mini-market generate more revenue than 45 of our standard markets,&rdquo; said TWO MEN AND A TRUCK CEO Jon Nobis. &ldquo;Clearly, there is a tremendous opportunity for growth with this model that we plan to continue pursuing. We opened two mini-markets in 2017 and another in 2018, and our goal for 2019 is to pursue this avenue aggressively. We&rsquo;re excited about the incredible growth potential ahead.&rdquo;

TWO MEN AND A TRUCK is planning to partner with at least three qualified franchise partners this year to open new mini-market territories. Prime mini-market territories are located in Alabama, Arkansas, Arizona, Colorado, Georgia, Iowa, Idaho, Indiana, Kentucky, Louisiana, Minnesota, Missouri, Montana, North Carolina, North Dakota, Nebraska, New Mexico, , Ohio, Oklahoma, , South Dakota, Tennessee, Texas, Washington, Wisconsin, West Virginia, and Wyoming. To learn more, visit <a href="https://franchise.twomenandatruck.com/mini-market.?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-trucks-mini-market-model-creates-opportunity-for-franchise-prospects-launch-market-franchisees-seeing-impressive-sales-growth-2708955" target="_blank" rel="nofollow" target="_blank">https://franchise.twomenandatruck.com/mini-market.</a>

TWO MEN AND A TRUCK Mini Market Franchisee

TWO MEN AND A TRUCK's Mini-Market Model Creates Opportunity for Franchise Prospects; Launch Market Franchisees Seeing Impressive Sales Growth

1851 Franchise

Since its first mini-market opened in 2017, the national moving franchise has experienced lucrative results by pursuing development in smaller cities. 

This brand page has been paid for by TWO MEN AND A TRUCK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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TWO MEN AND A TRUCK® Marks 40 Years of Success

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ST. LOUIS, Mo.&nbsp;—&nbsp;<a href="https://franchise.twomenandatruck.com/">TWO MEN AND A TRUCK®</a> and&nbsp;<a href="https://franchise.twomenandajunktruck.com/">TWO MEN AND A JUNK TRUCK®</a> brought franchise owners and corporate leaders together for the company’s 2026 Annual Conference, held Feb. 21-24 at the Marriott Grand in St. Louis, Missouri. The multi-day event focused on collaboration, recognition, and strategic planning as the brand prepares for the upcoming busy moving season.“TWO MEN AND A TRUCK has always been about empowering our franchise owners to grow strong businesses while serving their communities,” said&nbsp;<a href="https://www.linkedin.com/in/randyshacka/">Randy Shacka,</a> president of TWO MEN AND A TRUCK. “Annual Conference gives us the opportunity to come together, celebrate the achievements across the system and share the strategies that will help our franchises continue to grow, even in a changing market.”This year’s theme, “Gateway to Growth,” was inspired by the conference’s host city and its historic significance as the gateway to the American West.“We were in St. Louis, which is home to the Gateway Arch, and historically it served as a staging point for explorers and pioneers. Our conference represents a gateway to growth for the system and our franchises”, said&nbsp;<a href="https://www.linkedin.com/in/rikishook/">Riki Shook</a>, marketing and communications director.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<h2>A Week of Learning and Collaboration</h2>Throughout the four-day event, franchise owners participated in keynote sessions, breakout workshops, and networking opportunities designed to help them strengthen their operations and prepare for the busy season ahead.“A lot of the focus this year was on innovation and technology, looking at where the system needs to be from a sales, marketing and operations perspective,” Shook said. “We really focused on tools for growth and where the moving industry is going as a whole.”The conference also featured a vendor marketplace with record participation from partners providing technology, marketing and operational services to franchise owners.“Having our annual conference at the beginning of the year really sets the stage for the rest of the year,” Shook said. “Franchise owners get to connect with peers, talk about what’s working in their markets and share best practices.”<h2>Recognizing Franchise Excellence</h2>A highlight of the conference was the annual awards ceremony, which recognized franchises and team members for operational performance, leadership, and community impact.During the conference, TWO MEN AND A TRUCK recognized franchises that reached major revenue milestones through the brand’s Million Dollar Club, which celebrates locations achieving significant levels of annual gross revenue.“We also had a new award this year, the Heart of the Brand Award,” Shook said. “That one was really to reinforce the ‘movers who care’ mindset and the support system that franchise owners build within their local teams.”The 2026 award winners included:<ul><li>Founders Award: Berkeley, California — Mark Snyir and Tanya Nickel</li><li>Safety Award: Lubbock, Texas</li><li>Business Moves Revenue Award: St. George, Utah — Justin Phillips and Kirk Phillips</li><li>Boxes and Packing Revenue Award: Hollywood/Ft. Lauderdale, Florida — Britt Lanier and Susan Lanier</li><li>Interstate Annual Gross Revenue Award: St. Louis, Missouri — Naim Gasanov, Doug Haber, John Judson, Tom Schopp, Joel Trost and Steve West</li><li>Multi-Family Award: Columbus, Ohio — Justin and Stephanie Clarey</li><li>Crated Moving Award: Springfield, Virginia — Martin Pollack</li><li>Sales Order Growth Award, Under 18 Months: Huntington Beach, California — Komal and Santanu Bandyopadhyay</li><li>Sales Order Growth Award, Over 18 Months: College Station, Texas — Jay Mellentine and Christine Thomas</li><li>Highest Single Unit Gross Revenue Award: St. Louis, Missouri — Naim Gasanov, Doug Haber, John Judson, Tom Schopp, Joel Trost and Steve West</li><li>Highest Multi-Unit Operating Unit Gross Revenue Award: Minneapolis South, Minnesota — Nick Bailey</li><li>International Move Hero: Sam Hellem - Colorado Springs, Colorado&nbsp;</li><li>Heart of the Brand Award: Taylor Suman — Fort Worth, Texas franchisee</li><li>Newsmaker Award: Twin Cities — Nick Bailey</li><li>Achievement In Excellence Program (AIE) No. 1 U.S. Metro Market: Charlottesville, Virginia — Nathan Bocock and Bryan and Rebecca Feldman</li><li>AIE Program No. 1 Mod-Market: Idaho Falls, Idaho — Terry Bruns, Lucas Keefe and</li><li>Exceptional Customer Service Award: Gainesville, Florida — Mark and Saundria Golden, Chris Hardoin and Anyse Medwedeff</li><li>Humanitarian Award: Grand Rapids North, Michigan — Heidi and Kyle Norcutt</li></ul><h2>Looking Ahead</h2>As the brand prepares for the busy summer moving season, leadership emphasized the importance of refining strategies now so franchise locations are positioned for success when demand increases.“The strength of our brand has always come from the dedication of our franchise owners and the teams they build in their communities,” Shacka said. “When we come together to share ideas, celebrate success and prepare for the year ahead, it reinforces the culture that has driven this brand for 40 years and positions our entire system for continued growth.”ABOUT TWO MEN AND A TRUCK:&nbsp;Headquartered in Michigan, TWO MEN AND A TRUCK is an international, full-service franchised moving company with more than 430 locations and 3,000 trucks operating in 47 U.S. states in addition to Canada, Ireland and the United Kingdom. Each location is independently owned and operated, and together, the TWO MEN AND A TRUCK network has performed more than 10 million moves since its inception in 1985. In 2026, TWO MEN AND A TRUCK was featured on Entrepreneur’s Franchise 500 list, where the brand was ranked No. 1 in the Moving/Junk Removal Services category. TWO MEN AND A TRUCK was also named a top franchise by Franchise Business Review and was featured on the Best National Moving Company List by Newsweek. In 2021, TWO MEN AND A TRUCK was acquired by ServiceMaster® Brands, which is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. ServiceMaster was founded as one of America’s first franchise businesses and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales. For franchising opportunities, visit&nbsp;<a href="http://franchise.twomenandatruck.com">franchise.twomenandatruck.com</a>.

Photo of TWO MEN AND A TRUCK annual conference

The brand’s “Gateway to Growth” conference brought franchise owners, corporate leaders and industry partners together in St. Louis to celebrate achievements and prepare for the year ahead.

TWO MEN AND A TRUCK® Celebrates Franchise Growth and Leadership at 2026 Annual Conference

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LANSING, Mich. —&nbsp;<a href="https://franchise.twomenandajunktruck.com/">TWO MEN AND A JUNK TRUCK®</a>, a fast-growing junk removal franchise, has been named to the&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/fastest-growing-ranking">Top New and Emerging Franchises list by Entrepreneur magazine</a>, a distinction that recognizes standout brands that have begun franchising within the past five years and are demonstrating strong early growth.Entrepreneur builds the list using its Franchise 500 evaluation, which reviews more than 150 data points, including costs, growth, franchisee support, brand strength and financial stability. The Top New and Emerging Franchises list focuses on brands that began franchising in 2020 or later and have started gaining traction in the market.“Watching the system grow like this has been exciting,” said&nbsp;<a href="https://www.linkedin.com/in/randyshacka">Randy Shacka</a>, president of TWO MEN AND A JUNK TRUCK. “We built the brand to be straightforward for owners, with the support they need behind them, while giving customers a reliable option for junk removal.”TWO MEN AND A JUNK TRUCK, now operating more than 70 locations across 23 states, has found its stride by making junk removal simple, handling everything from old furniture and appliances removal to major cleanouts for homeowners and businesses alike.Being part of the&nbsp;<a href="https://www.servicemaster.com/">ServiceMaster Brands</a> family gives the company a serious edge, drawing on a long history of franchise know-how and resources. ServiceMaster, which has been around since the early days of franchising, manages several service brands across the country, bringing in over $3.5 billion in sales across its entire system.TWO MEN AND A JUNK TRUCK also builds on the trusted reputation of its sister company,&nbsp;<a href="https://franchise.twomenandatruck.com/">TWO MEN AND A TRUCK</a>, which has been a leader in the moving industry since 1985 and operates hundreds of locations worldwide.To learn more about franchising with TWO MEN AND A JUNK TRUCK, visit&nbsp;<a href="https://franchise.twomenandajunktruck.com">https://franchise.twomenandajunktruck.com</a>.ABOUT TWO MEN AND A JUNK TRUCK:Headquartered in Michigan, TWO MEN AND A JUNK TRUCK is a full-service junk removal company that is committed to conquering your clutter. The company handles furniture pickup, appliance removal, debris cleanouts and more, offering a hassle-free experience for residential and commercial customers. With more than 70 locations across 23 U.S. states, the brand operates as a franchise-based business, and each location is independently owned and operated. TWO MEN AND A JUNK TRUCK is part of ServiceMaster® Brands, a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving and bioremediation industries. ServiceMaster was founded as one of America’s first franchise businesses and does business under seven brands today across 50 states and nine countries that generate more than $3.5 billion in systemwide sales. TWO MEN AND A JUNK TRUCK is the sister brand of TWO MEN AND A TRUCK, a trusted moving company founded in 1985, which operates 430 locations in 48 U.S. states, as well as in Canada, Ireland and the United Kingdom.

With more than 70 locations in 23 states, the junk removal concept continues to expand its footprint and gain industry recognition.

TWO MEN AND A TRUCK's Mini-Market Model Creates Opportunity for Franchise Prospects; Launch Market Franchisees Seeing Impressive Sales Growth

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