Every year, hundreds of thousands of active-duty military families receive Permanent Change of Station (PCS) orders, beginning a process that often involves relocating across the country or around the world on short notice. While the military has made significant improvements to the PCS process in recent years, the reality remains the same: moving is one of the most stressful parts of military life.
There are housing decisions to make, schools to research, deadlines to meet, and an entire household to pack and transport. For many families, the move also means leaving behind friends, extended family, and the support systems they have built over several years.
That is exactly why TWO MEN AND A TRUCK® has made serving military members and their families a priority.
With more than 40 years of moving experience, over 10 million completed moves and a 96% customer referral rate, the brand combines national scale with local expertise to help military families navigate one of life's biggest transitions with confidence. Whether customers need packing services, loading and unloading, storage solutions or long-distance transportation, the company's goal is simple: remove as much stress from the move as possible.
Understanding What Military Families Are Really Going Through
Unlike most moves, military relocations don’t usually happen by choice. Service members often receive orders and must suddenly prepare to move wherever their next assignment is taking them.
Marine Corps veteran Enrique Alvarez, general manager of the TWO MEN AND A TRUCK franchise in San Diego, California, says that reality shapes every interaction his team has with military customers.
"I think the first thing is we understand that they're going through a lot of anxiety," he said. “They're literally moving out of the state or the country. Overnight, they're losing their support system, their friends, family, gym, church — everything. The best thing we can do is show up on time, have clear communication, take care of their belongings and treat them with respect.”
San Diego is home to one of the country's largest military populations, making military moves a significant part of the franchise's business. But Alvarez believes what truly differentiates the team is not simply experience completing moves; it's the number of veterans working throughout the operation.
"A lot of us are military veterans," he said. "I'm a Marine veteran. Our operations manager comes from a Navy family. Our trainer is a Marine veteran. Our operations supervisor is a veteran. When we're talking with military families, we're speaking from experience. We understand the anxiety, the stress and what they're going through because we've lived it ourselves."
Communication Matters as Much as the Move Itself
Military families often describe uncertainty as one of the hardest parts of a PCS move. Orders can change, timelines shift, and families frequently find themselves moving somewhere they have never visited.
Jeremy Eide, a Marine Corps veteran and TWO MEN AND A TRUCK franchisee serving Flagstaff, Arizona, as well as Helena and Bozeman, Montana, believes reducing that uncertainty is one of the company's biggest responsibilities.
"I think a lot of it is just the unknowns," Eide said. “The military makes it happen, and it's a whirlwind. Where we can help is by explaining the process and giving customers a clear expectation of what's going to happen next.”
That commitment to proactive communication continues throughout the moving process. "I think military families want clarity, communication and to know what's happening with their belongings," Eide said. "We move people's whole lives. We provide overcommunication. We do a pre-move call, a post-move call, and make sure everyone knows what to expect. We want there to be no surprises."
For families already juggling travel logistics, new schools, housing arrangements and military reporting dates, that level of communication can make an enormous difference.
A Nationwide Network Ready for PCS Moves
Military families often relocate across multiple states during their careers, making consistency especially valuable when selecting a mover. With locations in 47 states, TWO MEN AND A TRUCK offers a nationwide network capable of supporting local moves, interstate relocations, packing services, storage and customized transportation options based on each family's specific needs.
For smaller shipments, the company also offers crate moving solutions that provide flexibility for customers who may not require an entire moving truck.
"Our goal is really to cater to what the customer needs," Eide said. "Whether it's a full household or just a smaller shipment, we want to make the move as efficient as possible."
Built on Values That Align With Military Service
Since 2005, TWO MEN AND A TRUCK has offered franchise ownership incentives for veterans. Today, that incentive has grown to a 20% discount on the franchise fee, helping veterans transition into business ownership after military service.
Currently, 32 franchise units are owned by veterans, and the brand has consistently earned recognition as one of the nation's top franchises for veterans, including honors from Franchise Business Review from 2018 through 2025 and Entrepreneur's Top Franchises for Veterans rankings in 2021, 2024 and 2025.
Military leadership also exists throughout the organization. Lindsay Gainor, vice president of human resources and talent management, is a third-generation service member who served in the U.S. Navy as an Aviation Electrician's Mate. Although she originally enlisted to earn the GI Bill and become the first person in her family to attend college, she says the lessons she learned during her service continue to influence her leadership today.
"The Navy's core values — honor, courage and commitment — aren't just words to me," Gainor said. "They're principles that have guided every chapter of my life. The Navy pushed me beyond boundaries I didn't even know existed. Those lessons carry over every day. Success comes from people working together, trusting one another and accomplishing the mission."
Giving Back Beyond the Move
The brand’s support for military families goes beyond the moving process. Through the annual Movers for Military® campaign, TWO MEN AND A TRUCK franchises work with local schools, businesses and community groups to collect essential items for veterans and military families in need.
In 2025 alone, the campaign collected more than 22,600 donated items, and local franchises continue expanding their efforts each year.
For Alvarez, the campaign represents one of the most meaningful parts of working with the brand. "We've been doing it for 14 years," he said. "We partner with businesses throughout San Diego, deliver donation boxes and then collect everything to give to military families in need. There's nothing like seeing the look on someone's face when you show up with essentials. They sacrifice so much for us. Being able to help is worth all the hard work."
Several franchisees have also expanded veteran-focused initiatives within their own areas. Eide's Montana operation, for example, created a veteran giveaway program that provides free moves for local veterans. "It's amazing going to these moves and seeing how thankful every veteran is," Eide said. "It's a great feeling to give back whenever we can."
Becoming the Military Mover of Choice
As the military continues modernizing the PCS process, one factor remains constant: families still need a moving company they can trust.
For Alvarez, becoming the military mover of choice is about far more than winning business.
"We want to be the number one company for military families," he said. "Not because of the revenue or recognition. We want to give back because most of our people are veterans. We understand what they're going through. We're not just saying that — we truly understand."
For service members preparing for their next PCS, that combination of nationwide resources, veteran leadership, clear communication and genuine understanding makes TWO MEN AND A TRUCK more than a moving company. It makes the brand a trusted partner committed to helping military families start their next chapter with confidence.
"Moving is difficult, and we hear horror stories all the time," Eide said. "Our goal is to change that narrative. We want every military family to have the best experience possible and make sure their move doesn't become one of those stories."
For more information on moving with TWO MEN AND A TRUCK, franchising or to find an open position with TWO MEN AND A TRUCK, please visit TWO MEN AND A TRUCK | The Movers Who Care.