1851

The food delivery market is certainly not slowing down anytime soon. With an ever-increasing array of options and a <a href="https://www.qsrmagazine.com/outside-insights/3-dangers-virtual-restaurants?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">projected value of $365 globally by 2030</a>, brands in every industry are searching for <a href="https://1851franchise.com/look-up-your-next-meal-may-be-arriving-via-drone-2710797" style="text-decoration-line:none" target="_blank">new ways to capitalize on the trend</a>. Here&rsquo;s a new one: <a href="https://www.nytimes.com/2019/08/14/technology/uber-eats-ghost-kitchens.html?smid=tw-nytimes&amp%3Bsmtyp=cur&utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">virtual restaurants</a>.&nbsp;

These virtual restaurants, complete with ghost kitchens, delivery-only menus and quick turnaround times, offer brands a way to cut costs, increase sales and collect consumer data. <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464" style="text-decoration-line:none" target="_blank">Third-party delivery platforms</a> have been the leaders of this movement, with <a href="https://www.restaurantdive.com/news/why-ghost-restaurants-are-changing-the-delivery-game/546624/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Uber Eats operating over 1,500 virtual restaurants</a> in the U.S. and Canada. <a href="https://get.grubhub.com/blog/boost-deliveries-and-test-new-menu-concepts-with-virtual-restaurants?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">GrubHub even penned a blog post</a> in June educated partner brands on how to increase sales through virtual restaurants and ghost kitchen operations.&nbsp;

Now, GrubHub and restaurant group <a href="https://www.leye.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Lettuce Entertain You</a> (great name) have <a href="https://media.grubhub.com/media/press-releases/press-release-details/2019/Whole30-Lettuce-Entertain-You-Enterprises--Grubhub-Team-Up-for-Healthier-Meal-Options-with-Whole30-Delivered/default.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">teamed up</a> to open <a href="https://whole30.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Whole30</a>&rsquo;s <a href="https://media.grubhub.com/media/press-releases/press-release-details/2019/Whole30-Lettuce-Entertain-You-Enterprises--Grubhub-Team-Up-for-Healthier-Meal-Options-with-Whole30-Delivered/default.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">first branded restaurant</a> in Chicago. The diet-compliant menu will be exclusively accessible through GrubHub.&nbsp;

<a href="https://www.restaurantdive.com/news/chipotle-offers-lifestyle-bowls-for-mobile-online-orders/545136/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Chipotle also teamed up with Whole30</a> recently for a similar concept&mdash;<a href="https://www.prnewswire.com/news-releases/chipotle-launches-lifestyle-bowls-so-customers-can-achieve-new-years-wellness-resolutions-300770874.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Lifestyle Bowls</a>. These healthy option bowls were only available via mobile app pick-up and delivery orders. Brands like <a href="https://www.cousinssubs.com/newsroom/cousins-subs-launches-delivery-only-restaurant-concept/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Cousins Subs have begun opening delivery-only operations</a> to meet consumer demand and cut back on operational costs.

As foodservice franchises get used to the transition to third-party delivery, 2019 is shaping up to be the year of delivery-only offerings. With more people than ever <a href="https://www.lek.com/insights/ei/digital-restaurant-delivery?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">eating food at home</a>, before we know it dinner reservations and lunch dates may be a thing of the past

UberEats Is Taking the Lead in the Booming Virtual Restaurant Trend

1851 Franchise

The third-party delivery provider recently teamed up with Lettuce Entertain You to launch a ghost restaurant in Chicago.


ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

UberEats Is Taking the Lead in the Booming Virtual Restaurant Trend

MORE STORIES LIKE THIS