United Water Restoration Group

After serving in the Air Force and working at Ford,&nbsp;<a href="https://www.linkedin.com/in/nathan-sherman-912833333/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=air-force-veteran-launches-united-water-restoration-group-franchise-2727929" target="_blank" rel="nofollow">Nathan Sherman</a> began exploring the idea of building something for himself. Leveraging the discipline and persistence he developed in the military, Sherman turned to franchise opportunities in the restoration industry. As he prepares to open his&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=air-force-veteran-launches-united-water-restoration-group-franchise-2727929" target="_blank" rel="nofollow">United Water Restoration Group</a> franchise in Hickory, North Carolina, he looks forward to providing top-tier restoration services to local residents.&nbsp;Sherman took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what he had to say.1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Nathan Sherman:&nbsp;Before coming to franchising, I served in the Air Force for four years and worked with Ford for about a decade. While in the military, I gained a strong sense of leadership and maturity. During my work with Ford, I was supporting my family well, but I wanted to feel like I was making a more tangible difference in my community.&nbsp;Starting a business would allow me to build something for myself. Franchising made sense for me because it provided a better structure for me to work off of rather than me trying to do everything from scratch. I worked closely with franchise consultant Greg Mohr to help identify the perfect opportunity for me. 1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Sherman:&nbsp;I had always kind of had an entrepreneurial mind and just never started something. I had always thought and dreamt of doing it, and my father-in-law brought the idea of franchising to me.I knew the general benefits of franchising in terms of the business model and support, but when we got in touch with a franchise broker, he solidified the perks in my mind.I think people should know that, with franchises, you have the support structure and business model in front of you. Once you start, the biggest remaining factor is you. It’s up to you to follow the system and do what you need to do to succeed.1851:&nbsp;What made you pick this brand? What excites you most about this company?Sherman:&nbsp;I was initially looking in the restoration industry in general, but I did not resonate with any of the brands I was researching. I ended up seeing a&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">United Water Restoration Group</a> vehicle in the grocery store parking lot after work one day, and it caught my eye.As I began to research, I really liked the brand and was impressed by the fact that the leadership team at the franchisor level are also franchisees of the brand. They genuinely understand the challenges and nuances of the industry. They’re “in it” the same way we, as owners, are. That level of hands-on experience and support is invaluable.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Sherman: I’m excited to build a strong reputation in the Hickory area and to be the person the community comes to when they need help navigating the stressful time following property damage. Long-term, I also want to grow the business to be something that supports me in building the life I want.1851:&nbsp;What is the one thing about your story you want us to know?Sherman: I was fortunate to have purchased a home when the housing market was low, selling it when it was pretty high. My in-laws are also my business partners. I’m very fortunate that all of those things came into play in my life — and at the right time. Otherwise, this may have never happened for me to begin with.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Sherman:&nbsp;Even though we didn’t end up going with one of the brands he suggested, working with the franchise broker was great for us. He sent a whole bunch of ideas that we’d never thought of and was very helpful throughout the process even though he didn’t make a dollar off of us.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 80 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $214,300 (single unit) to $627,400 (six units). For more information on franchising, visit<a href="https://uwrgfranchise.com/investment-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=air-force-veteran-launches-united-water-restoration-group-franchise-2727929" target="_blank" rel="nofollow">&nbsp;https://uwrgfranchise.com/investment-opportunities/</a>.

Air Force Veteran Launches United Water Restoration Group Franchise to Better Serve Community

United Water Restoration Group Franchise Grows in Hickory, NC

1851 Franchise

Nathan Sherman acted on his sense of duty, launching a business that will both support his family and make meaningful change for other members of his community.

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Running a business with your spouse comes with a unique set of rewards, as well as realities. The wins feel shared, the challenges feel personal, and the line between work and life can blur quickly. For husband-and-wife franchise owners at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a>, success often comes down to clear roles, honest communication and a franchise system built to support teamwork at every level.<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> restoration model has proven especially well-suited for couples who bring complementary skill sets to the table. With defined operational systems, franchisor support and a collaborative franchise network, the brand gives partners the ability to divide responsibilities, stay aligned on long-term goals and build a service-driven business together without feeling like they’re navigating it alone.That balance has been central to the experience of husband-and-wife franchise owners&nbsp;<a href="https://www.linkedin.com/in/multifamily-apartments-john-casmon/">John</a> and&nbsp;<a href="https://www.linkedin.com/in/geetika-casmon/">Geetika Casmon</a>, who own and operate a&nbsp;<a href="https://uwrgcincyeast.com/">UWRG location in Cincinnati</a>. Each brings a distinct professional background to the business, allowing them to support one another and move the company forward with intention.<h2>Dividing Roles to Create Momentum</h2>The Casmons operate with a clear handoff between lead generation and execution. John, who spent 15 years in marketing and advertising, focuses on the front end of the business, such as digital marketing, lead channels and field marketing initiatives that keep the phones ringing.Geetika oversees operations, administration and financial processes. With a background in accounting, auditing and operational consulting, she manages intake, execution and efficiency once a job enters the system.“If you think of a funnel, he handles the front end and how things are coming in,” Geetika said. “Once they’re in, I pretty much handle it from there.”That structure allows both partners to stay in their lanes while remaining deeply connected to the overall health of the business.<h2>The Rewards and Realities of Working With Your Spouse</h2>Running a business together brings obvious upsides. The Casmons describe having a built-in partner they trust, someone who understands the daily pressures and decisions at a deeper level than anyone else.“You have someone you can rely on completely,” Geetika said. “Someone you’re comfortable with. You can be vulnerable. You can talk about the ups and downs of the business.”But that closeness can also blur boundaries. When challenges arise, they don’t stop at the office door. John says the business often feels like “its own baby,” one that sometimes demands sacrifices from both partners at the same time with late-night calls and emergency jobs. Still, being aligned makes those moments manageable.“The upside is being able to sit and collaborate, bounce ideas off each other and really understand what the other person is going through,” he said.<h2>How UWRG’s Model Supports Couple-Owned Franchises</h2>UWRG’s franchise structure has played a key role in helping the Casmons operate effectively as a team. Because franchisor support is segmented by function, each partner works directly with the departments that align with their responsibilities.John regularly connects with marketing and design teams, while Geetika works with operations and accounting support. “They’re structured in a way that really mirrors the way we’ve structured our business,” he said.Beyond franchisor support, the franchise network itself has become an invaluable resource. Rather than feeling isolated, the Casmons are able to lean on fellow franchise owners who understand the restoration business at a granular level.<h2>Advice for Couples Considering Franchising Together</h2>Both Geetika and John emphasize that alignment is everything. Before launching a business together, couples need to have honest conversations about goals, lifestyle expectations and what success truly looks like, not just individually, but as a family.John echoed that sentiment, noting that misalignment around growth expectations is one of the most common pitfalls in spouse-led partnerships. “If one person wants a $10 million business and the other wants passive income, that’s going to cause friction,” he said. “You have to get really clear on what the endgame is.”<h2>Staying Connected Beyond the Business</h2>The Casmons don’t see balance as perfection. They see it as making choices. With business always pulling at their attention, being deliberate about creating space outside of work has been key to staying connected. “That means date nights, conversations that aren’t about the business or the kids,” John said.Geetika added that even when business topics inevitably come up, staying connected as partners is what keeps the relationship strong. “I think the key, though, is to be very intentional about connecting and not solely becoming the business,” she said.UWRG provides a structure that makes collaboration practical. Accessible franchisor support and an engaged franchise network help spouses build the business side by side while keeping the relationship front and center.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Why Couples Are Choosing United Water Restoration Group to Build a Business Together

United Water Restoration Group offers couples in franchising the structure, support and clarity needed to grow a restoration business together without losing balance at home.

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1851 Franchisee Spotlight graphic with photo of Ana & Sharone Royall & family, UWRG

From Real Estate to Restoration: Husband and Wife Duo Find Purpose with United Water Restoration Group in Las Vegas

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Restoring More Than Homes: How UWRG Turns Crisis Into Care

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United Water Restoration Group Franchise Owner Uses Lifelong Resilience to Lead Michigan’s Next Era of Restoration

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<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b/">Chrissy Gregory</a> spent years helping restoration franchise owners grow their businesses. As vice president of franchise operations at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG), she worked closely with operators across the system to strengthen operations and scale their locations.In 2024, Gregory decided to apply that experience to a business of her own. An opportunity to purchase a&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a> franchise in Port St. Lucie, Florida, aligned with a goal she had carried since childhood. Gregory moved into ownership while continuing her leadership role with the brand. Within a year, the location became a record-setting performer.Gregory’s interest in restoration developed during a long career in home services and a desire to help people. Homeowners often contact restoration professionals after sudden property damage. Clear guidance can bring stability during a stressful time.“I was attracted to the restoration industry because of the ability to help people in some of their worst times,” Gregory said. “My entire career has been in the home service industry, but it really wasn't until I got a taste of restoration that I said, ‘Oh, this is what I'm supposed to do. This is what I'm meant for.”<h2>Applying Corporate Experience to Ownership</h2>Gregory joined UWRG’s leadership team to help franchise owners improve their businesses. Her role placed her close to the operational realities of running a restoration company.“What really drew me to UWRG is kind of the same sense but on the franchise owner side,” Gregory said. “I very much have an entrepreneurial spirit. I knew since I was a kid that I wanted to own my own business.”Owning a franchise also meant applying the same guidance she had spent years giving to other franchisees. Gregory explained that working on the corporate side creates accountability, since leaders who advise owners must also follow the same operational practices themselves.UWRG supported Gregory’s move into ownership while allowing her to maintain her leadership role with the company. Company leadership allowed Gregory to keep both responsibilities rather than requiring her to choose between them.“The best way they've supported me is by having faith in me to maintain the vice president position as well as ownership of a location. They really had the belief in me that I could be an owner who managed the business from a true owner perspective,” Gregory said.<h2>Leading With a Focus on the Work</h2>Gregory has spent more than two decades working in field services, an industry where leadership roles have traditionally been held by men. Her approach has always been to focus on the work and the responsibility that comes with leading a team rather than viewing her role through the lens of gender.“I’ve never really separated myself,” Gregory said. “To me, it’s just about getting the job done. I’ve been in the field services industry for over 20 years, and I never saw it that way. It was apparent to me that other people might have seen it that way, but I just kept moving on. Got a job to do.”However, Gregory understands that her leadership may encourage other women to enter the industry. Recognition as a role model is meaningful, though she believes results ultimately speak louder than labels.“For those who do look at it that way, is it nice to be a role model? Yes,” Gregory said. “But the job I do speaks for itself.”Women considering restoration or entrepreneurship should focus on the work rather than on their gender and prepare for the industry's demanding nature. The restoration business operates around the clock, which requires a willingness to embrace a 24/7 lifestyle. Business ownership also means stepping into whatever role the company needs at any given time.“Understand that you are the person who fills any open holes,” Gregory said. “If marketing’s not doing well, you’re now the marketer. If field services are not doing well, you’re now in the field. If bookkeeping is not doing well, you now have to be the one to figure that out.”Gregory’s Port St. Lucie location is proof that the strategies she once helped other franchise owners implement can also drive results in her own operation.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration.">https://1851franchise.com/unitedwaterrestoration.</a>&nbsp;

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The United Water Restoration Group executive-turned-franchise owner quickly built a top-performing location while continuing to support franchisees in her role.

Chrissy Gregory Shows What Leadership Looks Like for Women in the Restoration Industry

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When a home or business is affected by water, fire, mold, or storm damage, the problem is not only structural. For many people, it also brings stress and uncertainty.<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG) has built its approach: helping customers plan for the unplanned. From the first phone call through project completion, the brand focuses on bringing clarity, structure and support to situations that feel anything but predictable.Here’s how that approach comes to life at every stage of the customer experience.<h2>A Calm, Empathetic First Call</h2>The restoration process usually begins at a difficult moment.&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore,</a> President of&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a>, said teams are trained to recognize that callers may be overwhelmed or unsure of what to do. This first interaction is designed to quickly bring a sense of control to an otherwise chaotic moment, the first step in helping customers plan for what comes next.“One of the things that we really focus on is being very empathetic when that first call comes in,” he said. “It usually means something bad has happened either to the homeowner or the business owner.”Teams work to gather the information they need while also helping the caller feel more at ease. The goal is to convey that UWRG has the situation under control and is there to help.During that initial call, UWRG confirms everyone is safe, collects details about what occurred, and determines whether immediate steps are needed. If a water source has not been shut off, for example, the team can help connect the customer with a plumber.Setting expectations is also part of the conversation.“We try to set an accurate expectation about how long it is until someone can get on site,” Moore said. “That person will be reaching out to them and giving them a call to let them know they are on the way.”<h2>On-Site Assessment and Clear Education</h2>Once a technician arrives, the focus turns to understanding the full scope of the damage. When possible, teams walk customers through what they are seeing and explain how different types of damage can affect a property. By breaking down what happened and what comes next, UWRG helps customers move from uncertainty to a clear, actionable plan.“A big part of what we do is educating that homeowner or business owner on the current status of their property and the impact of what just happened,” Moore said.Many customers have never worked with a restoration company before. That lack of familiarity can make the situation feel worse.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/how-united-water-restoration-group-creates-lasting-client-relationships-by-prioritizing-trust-and-quality-service-in-restoration-2730506">UWRG aims to take the mystery out of how the customer can move on from the disaster</a>.&nbsp;“Having that person show up at the site, educate them on the process, talk them through what that job would look like, how long it would possibly take, and take them through to the end is very helpful,” said Moore.<h2>Acting as an Advocate for the Customer</h2>For many customers, navigating insurance is one of the most unpredictable parts of the process. UWRG’s role as an advocate helps bring structure to that uncertainty.“We also want to act as advocates for them,” Moore said. “Because they often don’t know anything about the process or what they need to do.”UWRG works closely with insurance carriers when necessary. However, Moore said the brand’s primary responsibility remains with the property owner. That message helps customers feel they have someone on their side during a challenging situation.<h2>Consistency Across the System</h2>Delivering a positive experience requires consistency across locations.“That consistency starts with that initial training and really stresses the key points,” Moore said.The brand also reviews recorded calls and monitors performance. If a location’s closing rate declines, teams may listen to initial calls to identify areas for improvement. Those tools allow UWRG to address issues early and maintain service standards across the system.<h2>Communication That Fits the Customer</h2>Clear communication continues throughout the job. Some updates are automated through UWRG’s technology. Others are handled directly by local teams.“We have some customers that say, ‘Phone calls just don’t work for me, I’m very busy, I prefer text messages.’ We make those notes in our system and act accordingly,” said Moore.&nbsp;Whether by phone or text, customers know who is coming, when they are arriving and what step comes next. Consistent, tailored communication ensures customers are never left guessing, a critical part of helping them feel prepared, even when the situation itself was not.<h2>Why the Customer Experience Drives Growth</h2>Ultimately, UWRG’s customer experience is designed around a simple idea: when the unexpected happens, people don’t just need restoration services, they need a partner who can help them navigate what comes next.By combining empathy, education and clear communication, the brand helps customers plan for the unplanned, and move forward with confidence. UWRG’s focus on serving the property owner first is a major driver of the brand’s expansion. Some competitors, he said, appear to prioritize relationships with insurance companies.“One of the things that we pride ourselves on is that we work for the homeowner or the business owner,” said Moore. “We see quite a bit of reviews saying things like, ‘Your team was so wonderful, they were my hero, they rescued me.”For prospective franchisees, this model demonstrates how a customer-first approach can translate into steady demand and long-term opportunity.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

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From the first call to final walkthrough, the brand brings clarity, communication and calm to life’s most unpredictable moments.

When the Unexpected Happens: How United Water Restoration Group Helps Customers Plan for the Unplanned

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Success in the restoration industry requires more than just technical skill. At&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a>, a franchise owner’s ability to combine leadership, problem-solving and a genuine desire to help clients can make all the difference between a thriving business and one that struggles.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> has built a reputation by partnering with franchise owners at the local level who share its commitment to excellence, integrity and community impact. In doing so, the franchisor has built a system where motivated entrepreneurs can grow recession-resistant businesses while making a tangible difference in their communities.Resourcefulness sits near the top of the list of qualities UWRG looks for in potential franchise owners. Franchise owners encounter unpredictable situations on a daily basis. From water damage emergencies to scheduling crises, the key is often to expect the unexpected. As a result, the best operators are those who can navigate stressful challenges creatively without losing their composure.&nbsp;“As a small business owner, you’re hit with lots of problems. Sometimes a bunch in a row,” said&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>, president of UWRG. “Your ability to be resourceful, find creative solutions, keep your head up and keep moving forward is huge.”&nbsp;<h2>Leadership and the Ability to Scale</h2>Organization and leadership skills are both critical when it comes to scaling franchise operations. In the earliest days of any business, franchise owners tend to handle a lot of different business elements themselves. From marketing and sales to hands-on restoration work, it’s important to wear a lot of hats because growth requires the ability to recruit, train and motivate team members.&nbsp;“Part of it is being able to sell people on the vision,” Moore said. “‘We’re small now. But we’re going to build a much larger organization. So, come along for the journey. Because there’s opportunity for growth and advancement.’”<h2>A Service-Focused Mindset</h2>Founded in 2008, UWRG has built and tweaked its system and model for nearly two decades. At the heart of that model lies one very simple but crucial element: service.&nbsp;Most of its work involves residential properties, so customers are often dealing with one of the most stressful moments of their lives. A successful franchise owner needs to approach those situations with a service-oriented mindset. In these moments, it’s important to try to view revenue as the byproduct of genuinely helping people restore their homes.&nbsp;“For most people, the home is the largest investment they’ve made. So, when something bad happens, they call us,” Moore said. “Our top franchise owners can sense that and want to help people feel whole again. They want to help them restore that large investment.”<h2>Coachable and Open to Innovation</h2>Being coachable and willing to learn from corporate training, peers and the franchise system itself sets high-performing franchise owners apart. By adopting best practices and exploring new tools, including emerging technologies like AI, even those with industry experience can benefit. An openness to continually improving can help franchise operators at the local level stay competitive while contributing innovative ideas more broadly.UWRG encourages franchise owners to innovate within the framework of national branding and operational guidelines. Creative problem-solving is valued and often adopted systemwide when proven effective.&nbsp;Franchise owners who can balance adherence to the brand with thoughtful innovation can help shape the way the business operates regardless of market.<h2>Prepare for a Challenge</h2>Getting any new business off the ground can be a challenge, especially early on. As with most new businesses, running a UWRG franchise can be demanding. Emergency services operate around the clock, requiring both flexibility and commitment. Therefore, research and preparation are essential for anyone considering joining the network. But the UWRG franchise model offers a unique advantage: the independence of entrepreneurship paired with extensive support.“Over time, it gets easier and better,” Moore said. “But it requires a fair amount of work in the beginning.”<h2>The Franchise Owner Who Thrives</h2>The combination of resourcefulness, leadership, empathy and a willingness to learn defines the type of entrepreneur who will thrive within United Water Restoration Group. For those ready to embrace the challenges and rewards of the restoration business, the franchisor offers a proven system ready to help build a resilient, service-oriented business capable of making a meaningful impact at the local level.“Success lies on the other side of hard work, determination and consistent effort toward a clear goal,” Moore said. “I love the franchise business model. You can be in business&nbsp;for&nbsp;yourself, but not&nbsp;by&nbsp;yourself. You always have support and you always have someone you can call for advice or solutions to a problem.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 to $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.

United Water Restoration Group franchise, UWRG franchise

Restoration takes a particular mindset. United Water Restoration Group President Bob Moore shares key qualities franchise owners need to thrive in a service-focused, high-demand restoration industry.

Air Force Veteran Launches United Water Restoration Group Franchise to Better Serve Community

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