United Water Restoration Group

At&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leadership-spotlight-meet-united-water-restoration-groups-leadership-team-2727337" target="_blank" rel="nofollow">United Water Restoration Group</a> (UWRG), a dedicated and experienced&nbsp;<a href="https://uwrgfranchise.com/the-team/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leadership-spotlight-meet-united-water-restoration-groups-leadership-team-2727337" target="_blank" rel="nofollow">leadership team</a> drives success across the organization. This team’s collaborative approach, combining diverse backgrounds and a shared commitment to franchisee support, sets the foundation for&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> growth.From digital marketing to field operations, each team member brings unique expertise, ensuring franchisees are equipped with the tools and support needed to thrive. 1851 Franchise spoke with four key leaders —&nbsp;<a href="https://www.linkedin.com/in/turner-kuell/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leadership-spotlight-meet-united-water-restoration-groups-leadership-team-2727337" target="_blank" rel="nofollow">Turner Kuell</a>,&nbsp;<a href="https://www.linkedin.com/in/meghan-daniel-776b1264/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leadership-spotlight-meet-united-water-restoration-groups-leadership-team-2727337" target="_blank" rel="nofollow">Meghan Daniel</a>,&nbsp;<a href="https://www.linkedin.com/in/jacierale/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leadership-spotlight-meet-united-water-restoration-groups-leadership-team-2727337" target="_blank" rel="nofollow">Jaci Erale-Baughn</a> and&nbsp;<a href="https://www.linkedin.com/in/shawn-jackson-35342a92/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leadership-spotlight-meet-united-water-restoration-groups-leadership-team-2727337" target="_blank" rel="nofollow">Shawn Jackson</a> — to learn more about their contributions and how they support franchisees.<h3>Turner Kuell — Director of Digital Marketing</h3>With nearly a decade of experience in digital marketing, Kuell plays a pivotal role at UWRG. Starting his career at Florida International University (FIU) with a degree in PR and advertising, Kuell honed his skills in content writing and SEO through various roles, including a significant stint managing Clorox umbrella brands’ social media presence such as Brita, Burt’s Bees, and others. His journey through different industries, including senior living and home care, led him to UWRG, where he now oversees digital marketing for nearly 50 franchise locations.Kuell’s role is comprehensive, from setting up call tracking and analytics for new franchisees to guiding them on best practices for lead generation.&nbsp;“I help franchisees get set up from day one, coaching them on which lead sources are best to use and assisting with ongoing promotion and social media management,” Kuell said. “We’re very close — tightly knit between our team but also with the franchisees. All of our franchisees have my personal cell phone number and can call me anytime they need help.”His goal is to ensure that franchisees maximize their online presence and achieve sustained growth.<h3>Meghan Daniel — Franchise Systems &amp; Office Management Coach</h3>Daniel’s diverse background, which spans graphic design, healthcare and IT, has equipped her with a unique skill set that she leverages as UWRG’s franchise systems &amp; office management coach. With eight years at UWRG, Daniel has been instrumental in developing and implementing effective administrative processes that franchisees rely on.Initially starting as an account representative, Daniel quickly advanced to assisting franchisees with invoicing, collections and overall office management. Her experience in health care collections helped her transition smoothly into her current role.&nbsp;“I’ve come from an art background and health care, but I have all of the qualities and traits that I’ve learned from those different avenues which have equipped me for success in my role here,” said Daniel. “As a team, we have common goals that we are all passionate about. We are always making sure that we give our franchisees the best support and present the best product.”Today, Daniel is the go-to person for anything related to administration, ensuring that franchisees operate efficiently and effectively.<h3>Jaci Erale-Baughn — Director of Field Marketing</h3>With over 25 years of marketing expertise, Erale-Baughn serves as the director of field marketing at UWRG, bringing a wealth of experience from industry leaders like Xerox, ServiceMaster, and McDonald's. Her comprehensive background spans various industries and franchise models, equipping her with a robust understanding of franchising, working with owner/operators and developing field marketing.Erale-Baughn's role centers on empowering UWRG's franchisees to build strong B2B relationships that fuel revenue growth. Her approach combines team cultivation, hands-on training, and innovative marketing processes to drive success."I focus on fostering a collaborative team culture, providing comprehensive training and onboarding, and introducing new strategies that enhance franchise field sales," says Erale-Baughn.Erale-Baughn's commitment to franchisee success is not just a statement but a practice. She is actively involved in the field, delivering personalized support. This hands-on approach ensures each franchisee is fully prepared to meet and exceed their business objectives.<h3>Shawn Jackson — Franchise Business Coach</h3>Jackson’s journey from military service to franchise business coaching has been marked by extensive experience in the trades and corporate management. His career began in plumbing, where he quickly advanced into leadership roles, eventually managing his own branch and later, his own business. Jackson’s experience in both the operational and business sides of franchising gives him a unique perspective as UWRG’s franchise business coach.In his current role, Jackson supports franchisees by addressing the day-to-day challenges of running a business, from technical issues to hiring and recruiting.&nbsp;“I help identify opportunities for marketing, and when administrative challenges arise, I connect franchisees with the right resources,” Jackson said.&nbsp;He takes pride in helping franchisees navigate the complexities of business ownership, assuring them that every problem is “figure-out-able.”<h3>Driving Success and Growth for UWRG Franchisees</h3>Together, Kuell, Daniel, Erale-Baughn and Jackson form a dynamic team, dedicated to empowering franchisees and fostering success across the organization.&nbsp;Communication is a cornerstone of their teamwork, as is their dedication to reaching their shared targets. Despite their varied experiences, the team members share a common goal and a collective passion for continuous improvement. This combination of open communication, trust and common goals allows the UWRG leadership team to provide exceptional, tailored support to franchisees, helping them to thrive in their businesses. Their combined expertise and dedication to franchisee support has truly made UWRG a leader in the restoration industry.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Meet the United Water Restoration Group Leadership Team

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UWRG’s leadership team, with its diverse expertise, collaborates closely to provide franchisees with comprehensive support, driving their success and growth.

This brand page has been paid for by UNITED WATER RESTORATION GROUP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Leadership Spotlight: Meet United Water Restoration Group’s Leadership Team

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Running a business with your spouse comes with a unique set of rewards, as well as realities. The wins feel shared, the challenges feel personal, and the line between work and life can blur quickly. For husband-and-wife franchise owners at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a>, success often comes down to clear roles, honest communication and a franchise system built to support teamwork at every level.<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> restoration model has proven especially well-suited for couples who bring complementary skill sets to the table. With defined operational systems, franchisor support and a collaborative franchise network, the brand gives partners the ability to divide responsibilities, stay aligned on long-term goals and build a service-driven business together without feeling like they’re navigating it alone.That balance has been central to the experience of husband-and-wife franchise owners&nbsp;<a href="https://www.linkedin.com/in/multifamily-apartments-john-casmon/">John</a> and&nbsp;<a href="https://www.linkedin.com/in/geetika-casmon/">Geetika Casmon</a>, who own and operate a&nbsp;<a href="https://uwrgcincyeast.com/">UWRG location in Cincinnati</a>. Each brings a distinct professional background to the business, allowing them to support one another and move the company forward with intention.<h2>Dividing Roles to Create Momentum</h2>The Casmons operate with a clear handoff between lead generation and execution. John, who spent 15 years in marketing and advertising, focuses on the front end of the business, such as digital marketing, lead channels and field marketing initiatives that keep the phones ringing.Geetika oversees operations, administration and financial processes. With a background in accounting, auditing and operational consulting, she manages intake, execution and efficiency once a job enters the system.“If you think of a funnel, he handles the front end and how things are coming in,” Geetika said. “Once they’re in, I pretty much handle it from there.”That structure allows both partners to stay in their lanes while remaining deeply connected to the overall health of the business.<h2>The Rewards and Realities of Working With Your Spouse</h2>Running a business together brings obvious upsides. The Casmons describe having a built-in partner they trust, someone who understands the daily pressures and decisions at a deeper level than anyone else.“You have someone you can rely on completely,” Geetika said. “Someone you’re comfortable with. You can be vulnerable. You can talk about the ups and downs of the business.”But that closeness can also blur boundaries. When challenges arise, they don’t stop at the office door. John says the business often feels like “its own baby,” one that sometimes demands sacrifices from both partners at the same time with late-night calls and emergency jobs. Still, being aligned makes those moments manageable.“The upside is being able to sit and collaborate, bounce ideas off each other and really understand what the other person is going through,” he said.<h2>How UWRG’s Model Supports Couple-Owned Franchises</h2>UWRG’s franchise structure has played a key role in helping the Casmons operate effectively as a team. Because franchisor support is segmented by function, each partner works directly with the departments that align with their responsibilities.John regularly connects with marketing and design teams, while Geetika works with operations and accounting support. “They’re structured in a way that really mirrors the way we’ve structured our business,” he said.Beyond franchisor support, the franchise network itself has become an invaluable resource. Rather than feeling isolated, the Casmons are able to lean on fellow franchise owners who understand the restoration business at a granular level.<h2>Advice for Couples Considering Franchising Together</h2>Both Geetika and John emphasize that alignment is everything. Before launching a business together, couples need to have honest conversations about goals, lifestyle expectations and what success truly looks like, not just individually, but as a family.John echoed that sentiment, noting that misalignment around growth expectations is one of the most common pitfalls in spouse-led partnerships. “If one person wants a $10 million business and the other wants passive income, that’s going to cause friction,” he said. “You have to get really clear on what the endgame is.”<h2>Staying Connected Beyond the Business</h2>The Casmons don’t see balance as perfection. They see it as making choices. With business always pulling at their attention, being deliberate about creating space outside of work has been key to staying connected. “That means date nights, conversations that aren’t about the business or the kids,” John said.Geetika added that even when business topics inevitably come up, staying connected as partners is what keeps the relationship strong. “I think the key, though, is to be very intentional about connecting and not solely becoming the business,” she said.UWRG provides a structure that makes collaboration practical. Accessible franchisor support and an engaged franchise network help spouses build the business side by side while keeping the relationship front and center.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Why Couples Are Choosing United Water Restoration Group to Build a Business Together

United Water Restoration Group offers couples in franchising the structure, support and clarity needed to grow a restoration business together without losing balance at home.

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Leadership Spotlight: Meet United Water Restoration Group’s Leadership Team

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