United Water Restoration Group

You might say&nbsp;<a href="https://www.linkedin.com/in/yurihamada/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yuri-hamada-is-shaping-the-future-of-branding-at-united-water-restoration-group-2728049" target="_blank" rel="nofollow">Yuri Hamada’s</a> journey to becoming the branding manager of&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yuri-hamada-is-shaping-the-future-of-branding-at-united-water-restoration-group-2728049" target="_blank" rel="nofollow">United Water Restoration Group (UWRG)</a> was inevitable. Growing up in Brazil, Hamada was immersed in the advertising world from an early age. His father is the founder and CEO of&nbsp;<a href="https://tks.group/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yuri-hamada-is-shaping-the-future-of-branding-at-united-water-restoration-group-2728049" target="_blank" rel="nofollow">TKS</a>, a prominent advertising agency back home, and Hamada learned the ropes through hands-on experience and formal education. "Since I was maybe 12 years old, my life was advertising," Hamada said. "I worked with Photoshop and CorelDRAW — that was what I did as child’s play when I was a kid."&nbsp;&nbsp;This early foundation prepared Hamada for a career in branding and marketing. After moving to the United States, Yuri was working as a marketing manager when fate intervened.&nbsp;"I opened Indeed to close my account because I was receiving too many notifications from it," Hamada said. "The first listing was for a graphic designer/videographer at&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">United Water Restoration Group</a>. I said, 'Wait. I know this company. I know a guy who works there.' That was&nbsp;<a href="https://www.linkedin.com/in/markburgerliv/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yuri-hamada-is-shaping-the-future-of-branding-at-united-water-restoration-group-2728049" target="_blank" rel="nofollow">Mark Burger</a>."&nbsp;&nbsp;A chance connection with Burger years earlier led Hamada to apply for the position. His interview with&nbsp;<a href="https://www.linkedin.com/in/turner-kuell/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yuri-hamada-is-shaping-the-future-of-branding-at-united-water-restoration-group-2728049" target="_blank" rel="nofollow">Turner Kuell</a>, UWRG’s digital marketing director, confirmed that he was a perfect fit for the role. "Turner likes to do all the operational tasks that he’s more specialized in,” Hamada said, “and I’m the creative guy that ties the artistic ability into the technical needs of franchisees and the brand as a whole.”<h3>A One-Man Branding Agency&nbsp;&nbsp;</h3>As UWRG’s branding manager, Hamada is a driving force behind the company’s image and support for franchisees. "Over here we like to say that I make things look pretty, but that’s not the only thing I do," Hamada said. One of his first major projects was creating the company’s brand guidelines, ensuring that everything about the brand is cohesive and professional.&nbsp;&nbsp;Hamada provides a wide range of resources for franchisees, including print materials, video content, templates and social media posts. He describes himself as "a one-man agency," working tirelessly to meet the needs of the franchise network. "They can even ask me, 'Can you edit this photo so I look a little bit better?' No request is too big or too small for us to assist with.” he said. “This is something that I would gladly do for them."&nbsp;&nbsp;In addition to daily requests, Hamada trains new franchisees on branding, platform use and digital marketing, helping them compete with larger companies. He also oversees UWRG’s community involvement projects, creating videos that highlight events like The Leukemia &amp; Lymphoma Society’s Light The Night event, Walk to End Alzheimer's and Making Strides Against Breast Cancer campaigns.&nbsp;&nbsp;<h3>Innovating for the Future&nbsp;&nbsp;</h3>Hamada’s impact extends beyond day-to-day operations. He has spearheaded significant initiatives, including the implementation of a pro shop for branded merchandise, uniforms and supplies. He also created a forum for owners and field marketers, providing a space for collaboration and idea-sharing.&nbsp;&nbsp;Looking ahead, Hamada is excited about a project with a third-party agency to refine UWRG’s brand voice. "We’re developing our unique brand voice because we’re a growing company," Hamada said. "But we’re getting there quickly."&nbsp;&nbsp;<h3>A Commitment to Excellence&nbsp;&nbsp;</h3>One of Hamada’s proudest accomplishments is his work on&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/inside-united-water-restoration-groups-2024-franchise-conference-2726411#stories">UWRG’s recent franchise conference in Palm Springs, California</a>. Despite being a developing franchise system, the event rivaled those of much larger companies. "Everyone was impressed by the organization and how everything looked like a much larger company doing a conference for a thousand locations,” said Hamada.From crafting PowerPoint presentations to designing conference booths, Hamada ensured that every detail reflected UWRG’s professionalism and commitment to its franchisees. "Everything that they touch and see comes out of our office,” he said. “All of our design needs are handled in-house. We make sure everything is professional, high quality and consistent. It’s agency-level quality at no additional cost to the franchisee..”&nbsp;<h3>Advice for Franchisees&nbsp;&nbsp;</h3>Hamada’s advice for franchisees is simple: take advantage of the resources available to you. "The templates — they have to be aware that they exist," he said. "The most successful franchises use the resources — not only from our department but the entire franchise support team, reach out to our team because we’re here for you."&nbsp;&nbsp;<h3>A Lifelong Passion&nbsp;&nbsp;</h3>For Hamada, working at UWRG is more than a job — it’s a return to his roots. "This is what I grew up doing, it’s my second nature," he said. " When I was younger, I went through dental school in Brazil. I was doing well with good grades and accomplishments but it was not a field that was fulfilling for me. The advertising world has always been my calling ."&nbsp;&nbsp;At UWRG, Hamada has found a role that allows him to combine his skills, creativity and passion. "Being the creative guy is the best thing in the world. Choose a job you love, and you will never have to work a day in your life," he said. As the United Water Restoration Group brand continues its journey of growth and expansion, Yuri Hamada’s impactful contributions will play a pivotal role in defining its trajectory. His dedication to enhancing the brand’s identity, fostering consistency across franchise operations, and building trust through innovative strategies ensures a future where franchisees feel empowered to succeed, and customers confidently turn to a company known for its reliability and excellence. Hamada’s efforts not only strengthen the organization’s foundation but also position it as a leader in the industry, committed to meeting and exceeding the expectations of all those it serves.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

United Water Restoration Group - Yuri Hamada Profile - 1851 Franchise

Yuri Hamada Shapes Franchise Branding at United Water Restoration Group

1851 Franchise

As branding manager at UWRG, Hamada combines creativity and passion to support franchisees, shape branding and foster trust through innovative marketing initiatives.

This brand page has been paid for by UNITED WATER RESTORATION GROUP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Yuri Hamada Is Shaping the Future of Branding at United Water Restoration Group

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<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b/">Chrissy Gregory</a> spent years helping restoration franchise owners grow their businesses. As vice president of franchise operations at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG), she worked closely with operators across the system to strengthen operations and scale their locations.In 2024, Gregory decided to apply that experience to a business of her own. An opportunity to purchase a&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a> franchise in Port St. Lucie, Florida, aligned with a goal she had carried since childhood. Gregory moved into ownership while continuing her leadership role with the brand. Within a year, the location became a record-setting performer.Gregory’s interest in restoration developed during a long career in home services and a desire to help people. Homeowners often contact restoration professionals after sudden property damage. Clear guidance can bring stability during a stressful time.“I was attracted to the restoration industry because of the ability to help people in some of their worst times,” Gregory said. “My entire career has been in the home service industry, but it really wasn't until I got a taste of restoration that I said, ‘Oh, this is what I'm supposed to do. This is what I'm meant for.”<h2>Applying Corporate Experience to Ownership</h2>Gregory joined UWRG’s leadership team to help franchise owners improve their businesses. Her role placed her close to the operational realities of running a restoration company.“What really drew me to UWRG is kind of the same sense but on the franchise owner side,” Gregory said. “I very much have an entrepreneurial spirit. I knew since I was a kid that I wanted to own my own business.”Owning a franchise also meant applying the same guidance she had spent years giving to other franchisees. Gregory explained that working on the corporate side creates accountability, since leaders who advise owners must also follow the same operational practices themselves.UWRG supported Gregory’s move into ownership while allowing her to maintain her leadership role with the company. Company leadership allowed Gregory to keep both responsibilities rather than requiring her to choose between them.“The best way they've supported me is by having faith in me to maintain the vice president position as well as ownership of a location. They really had the belief in me that I could be an owner who managed the business from a true owner perspective,” Gregory said.<h2>Leading With a Focus on the Work</h2>Gregory has spent more than two decades working in field services, an industry where leadership roles have traditionally been held by men. Her approach has always been to focus on the work and the responsibility that comes with leading a team rather than viewing her role through the lens of gender.“I’ve never really separated myself,” Gregory said. “To me, it’s just about getting the job done. I’ve been in the field services industry for over 20 years, and I never saw it that way. It was apparent to me that other people might have seen it that way, but I just kept moving on. Got a job to do.”However, Gregory understands that her leadership may encourage other women to enter the industry. Recognition as a role model is meaningful, though she believes results ultimately speak louder than labels.“For those who do look at it that way, is it nice to be a role model? Yes,” Gregory said. “But the job I do speaks for itself.”Women considering restoration or entrepreneurship should focus on the work rather than on their gender and prepare for the industry's demanding nature. The restoration business operates around the clock, which requires a willingness to embrace a 24/7 lifestyle. Business ownership also means stepping into whatever role the company needs at any given time.“Understand that you are the person who fills any open holes,” Gregory said. “If marketing’s not doing well, you’re now the marketer. If field services are not doing well, you’re now in the field. If bookkeeping is not doing well, you now have to be the one to figure that out.”Gregory’s Port St. Lucie location is proof that the strategies she once helped other franchise owners implement can also drive results in her own operation.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration.">https://1851franchise.com/unitedwaterrestoration.</a>&nbsp;

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The United Water Restoration Group executive-turned-franchise owner quickly built a top-performing location while continuing to support franchisees in her role.

Chrissy Gregory Shows What Leadership Looks Like for Women in the Restoration Industry

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When a home or business is affected by water, fire, mold, or storm damage, the problem is not only structural. For many people, it also brings stress and uncertainty.<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG) has built its approach: helping customers plan for the unplanned. From the first phone call through project completion, the brand focuses on bringing clarity, structure and support to situations that feel anything but predictable.Here’s how that approach comes to life at every stage of the customer experience.<h2>A Calm, Empathetic First Call</h2>The restoration process usually begins at a difficult moment.&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore,</a> President of&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a>, said teams are trained to recognize that callers may be overwhelmed or unsure of what to do. This first interaction is designed to quickly bring a sense of control to an otherwise chaotic moment, the first step in helping customers plan for what comes next.“One of the things that we really focus on is being very empathetic when that first call comes in,” he said. “It usually means something bad has happened either to the homeowner or the business owner.”Teams work to gather the information they need while also helping the caller feel more at ease. The goal is to convey that UWRG has the situation under control and is there to help.During that initial call, UWRG confirms everyone is safe, collects details about what occurred, and determines whether immediate steps are needed. If a water source has not been shut off, for example, the team can help connect the customer with a plumber.Setting expectations is also part of the conversation.“We try to set an accurate expectation about how long it is until someone can get on site,” Moore said. “That person will be reaching out to them and giving them a call to let them know they are on the way.”<h2>On-Site Assessment and Clear Education</h2>Once a technician arrives, the focus turns to understanding the full scope of the damage. When possible, teams walk customers through what they are seeing and explain how different types of damage can affect a property. By breaking down what happened and what comes next, UWRG helps customers move from uncertainty to a clear, actionable plan.“A big part of what we do is educating that homeowner or business owner on the current status of their property and the impact of what just happened,” Moore said.Many customers have never worked with a restoration company before. That lack of familiarity can make the situation feel worse.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/how-united-water-restoration-group-creates-lasting-client-relationships-by-prioritizing-trust-and-quality-service-in-restoration-2730506">UWRG aims to take the mystery out of how the customer can move on from the disaster</a>.&nbsp;“Having that person show up at the site, educate them on the process, talk them through what that job would look like, how long it would possibly take, and take them through to the end is very helpful,” said Moore.<h2>Acting as an Advocate for the Customer</h2>For many customers, navigating insurance is one of the most unpredictable parts of the process. UWRG’s role as an advocate helps bring structure to that uncertainty.“We also want to act as advocates for them,” Moore said. “Because they often don’t know anything about the process or what they need to do.”UWRG works closely with insurance carriers when necessary. However, Moore said the brand’s primary responsibility remains with the property owner. That message helps customers feel they have someone on their side during a challenging situation.<h2>Consistency Across the System</h2>Delivering a positive experience requires consistency across locations.“That consistency starts with that initial training and really stresses the key points,” Moore said.The brand also reviews recorded calls and monitors performance. If a location’s closing rate declines, teams may listen to initial calls to identify areas for improvement. Those tools allow UWRG to address issues early and maintain service standards across the system.<h2>Communication That Fits the Customer</h2>Clear communication continues throughout the job. Some updates are automated through UWRG’s technology. Others are handled directly by local teams.“We have some customers that say, ‘Phone calls just don’t work for me, I’m very busy, I prefer text messages.’ We make those notes in our system and act accordingly,” said Moore.&nbsp;Whether by phone or text, customers know who is coming, when they are arriving and what step comes next. Consistent, tailored communication ensures customers are never left guessing, a critical part of helping them feel prepared, even when the situation itself was not.<h2>Why the Customer Experience Drives Growth</h2>Ultimately, UWRG’s customer experience is designed around a simple idea: when the unexpected happens, people don’t just need restoration services, they need a partner who can help them navigate what comes next.By combining empathy, education and clear communication, the brand helps customers plan for the unplanned, and move forward with confidence. UWRG’s focus on serving the property owner first is a major driver of the brand’s expansion. Some competitors, he said, appear to prioritize relationships with insurance companies.“One of the things that we pride ourselves on is that we work for the homeowner or the business owner,” said Moore. “We see quite a bit of reviews saying things like, ‘Your team was so wonderful, they were my hero, they rescued me.”For prospective franchisees, this model demonstrates how a customer-first approach can translate into steady demand and long-term opportunity.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

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From the first call to final walkthrough, the brand brings clarity, communication and calm to life’s most unpredictable moments.

When the Unexpected Happens: How United Water Restoration Group Helps Customers Plan for the Unplanned

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Success in the restoration industry requires more than just technical skill. At&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a>, a franchise owner’s ability to combine leadership, problem-solving and a genuine desire to help clients can make all the difference between a thriving business and one that struggles.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> has built a reputation by partnering with franchise owners at the local level who share its commitment to excellence, integrity and community impact. In doing so, the franchisor has built a system where motivated entrepreneurs can grow recession-resistant businesses while making a tangible difference in their communities.Resourcefulness sits near the top of the list of qualities UWRG looks for in potential franchise owners. Franchise owners encounter unpredictable situations on a daily basis. From water damage emergencies to scheduling crises, the key is often to expect the unexpected. As a result, the best operators are those who can navigate stressful challenges creatively without losing their composure.&nbsp;“As a small business owner, you’re hit with lots of problems. Sometimes a bunch in a row,” said&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>, president of UWRG. “Your ability to be resourceful, find creative solutions, keep your head up and keep moving forward is huge.”&nbsp;<h2>Leadership and the Ability to Scale</h2>Organization and leadership skills are both critical when it comes to scaling franchise operations. In the earliest days of any business, franchise owners tend to handle a lot of different business elements themselves. From marketing and sales to hands-on restoration work, it’s important to wear a lot of hats because growth requires the ability to recruit, train and motivate team members.&nbsp;“Part of it is being able to sell people on the vision,” Moore said. “‘We’re small now. But we’re going to build a much larger organization. So, come along for the journey. Because there’s opportunity for growth and advancement.’”<h2>A Service-Focused Mindset</h2>Founded in 2008, UWRG has built and tweaked its system and model for nearly two decades. At the heart of that model lies one very simple but crucial element: service.&nbsp;Most of its work involves residential properties, so customers are often dealing with one of the most stressful moments of their lives. A successful franchise owner needs to approach those situations with a service-oriented mindset. In these moments, it’s important to try to view revenue as the byproduct of genuinely helping people restore their homes.&nbsp;“For most people, the home is the largest investment they’ve made. So, when something bad happens, they call us,” Moore said. “Our top franchise owners can sense that and want to help people feel whole again. They want to help them restore that large investment.”<h2>Coachable and Open to Innovation</h2>Being coachable and willing to learn from corporate training, peers and the franchise system itself sets high-performing franchise owners apart. By adopting best practices and exploring new tools, including emerging technologies like AI, even those with industry experience can benefit. An openness to continually improving can help franchise operators at the local level stay competitive while contributing innovative ideas more broadly.UWRG encourages franchise owners to innovate within the framework of national branding and operational guidelines. Creative problem-solving is valued and often adopted systemwide when proven effective.&nbsp;Franchise owners who can balance adherence to the brand with thoughtful innovation can help shape the way the business operates regardless of market.<h2>Prepare for a Challenge</h2>Getting any new business off the ground can be a challenge, especially early on. As with most new businesses, running a UWRG franchise can be demanding. Emergency services operate around the clock, requiring both flexibility and commitment. Therefore, research and preparation are essential for anyone considering joining the network. But the UWRG franchise model offers a unique advantage: the independence of entrepreneurship paired with extensive support.“Over time, it gets easier and better,” Moore said. “But it requires a fair amount of work in the beginning.”<h2>The Franchise Owner Who Thrives</h2>The combination of resourcefulness, leadership, empathy and a willingness to learn defines the type of entrepreneur who will thrive within United Water Restoration Group. For those ready to embrace the challenges and rewards of the restoration business, the franchisor offers a proven system ready to help build a resilient, service-oriented business capable of making a meaningful impact at the local level.“Success lies on the other side of hard work, determination and consistent effort toward a clear goal,” Moore said. “I love the franchise business model. You can be in business&nbsp;for&nbsp;yourself, but not&nbsp;by&nbsp;yourself. You always have support and you always have someone you can call for advice or solutions to a problem.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 to $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.

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Restoration takes a particular mindset. United Water Restoration Group President Bob Moore shares key qualities franchise owners need to thrive in a service-focused, high-demand restoration industry.

What It Takes to Succeed: Top Qualities United Water Restoration Group Looks for in Franchise Owners

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Yuri Hamada Is Shaping the Future of Branding at United Water Restoration Group

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