Voodoo Brewing Co.

<a href="https://www.linkedin.com/in/matt-hass-32666333a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-bartender-to-brand-builder-how-matthew-hass-is-shaping-the-future-of-voodoo-brewing-co-2728974" target="_blank" rel="nofollow">Matthew Hass</a> has come a long way since his early days pouring pints at the original&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-bartender-to-brand-builder-how-matthew-hass-is-shaping-the-future-of-voodoo-brewing-co-2728974" target="_blank" rel="nofollow">Voodoo Brewing Co.</a> pub on Arch Street in Meadville, Pennsylvania. Starting as a bartender in 2020, Hass quickly moved up to manage the location before making the pivotal transition in 2022 to join the franchise team as director of marketing. Today, Hass is instrumental in driving&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo’s</a> strategic marketing efforts, content strategy, events and more, harnessing his unique blend of operational insight and creative vision.<h2>Understanding the Market Inside and Out</h2>Hass credits his extensive experience across various roles within the restaurant industry — including finance, culinary, mixology and direct customer engagement — as foundational to his success in marketing.&nbsp; “I’ve spent a lot of time in a lot of different roles, learning the ins and outs,” Hass said. “This element of understanding is what allows me to strategize a way forward for us in our exciting era of nationwide growth.”At the core of Hass's marketing philosophy is an unwavering commitment to hyper-localization, even as&nbsp;<a href="https://1851franchise.com/voodoobrewingco/voodoo-brewing-co-franchise-ranked-no-84-on-entrepreneur-magazines-2024-top-new-emerging-franchises-2726542">Voodoo expands across the country</a>. More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside the brand’s world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. “We take an approach that is rooted in ‘the local,’ despite being a nationwide franchise,” Hass said. “Craft beer and scratch cuisine are about artistry for us, and for our guests, it’s about sharing these exciting indulgences with their family, friends and community.”&nbsp; He emphasizes the&nbsp;<a href="https://1851franchise.com/voodoobrewingco/why-the-voodoo-brewing-co-franchise-model-enhances-local-connection-despite-brewing-off-site-2728934#featured">uniqueness of each Voodoo location</a>, noting that franchisees play a significant role in local marketing decisions. “We on the corporate end will never pretend to know more about our local markets than our local owners do,” he said. “It allows for a collaborative effort and has enabled us to do some really cool work in communities we never thought we’d be a part of.”<h2>Personalized Franchise Support</h2>As director of marketing, Hass leads several innovative initiatives tailored to franchisee success, recognizing that there is no "one size fits all" approach. Instead, he focuses on personalized strategies based on individual franchise owners' strengths, local market dynamics and community partnerships.&nbsp;“Although music bingo really seems to be a hit, regardless of location!” Hass said. Hass also employs a balanced “top-down, bottom-up” approach to social media marketing, resulting in a combined brand following exceeding a quarter of a million across local and corporate accounts.Ensuring brand consistency while allowing creative freedom at each franchise location presents unique challenges. Hass highlights the critical role of strong visual identity and consistent messaging led by Chief of Art&nbsp;<a href="https://voodoofranchising.com/meet-the-man-behind-the-voodoo-beer-franchise-cans-tom-ness/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-bartender-to-brand-builder-how-matthew-hass-is-shaping-the-future-of-voodoo-brewing-co-2728974" target="_blank" rel="nofollow">Tom Ness</a>, and Brand Standards &amp; Digital Marketing Guru, Tom Guzick.&nbsp; “Ness does a great job of keeping brand visuals fresh and consistent, allowing us broader guardrails in other business areas,” Hass said. “And Guzick, who also serves as the Brewing Company’s Chief Marketing Officer, is probably more fluent in the Voodoo Brand than the English language, allowing for a consistent tone, light-hearted voice and engaging content on each Voodoo page. Whether introducing seafood specials in Florida or Tex-Mex dishes out West, the unmistakable Voodoo skull mural and engaging social media content remain consistent identifiers.<h2>Broadening Voodoo’s Appeal</h2>When it comes to the evolving landscape of brewery and restaurant marketing, Hass emphasizes adaptability in the face of rapidly advancing technology and industry saturation. While acknowledging the role artificial intelligence plays in streamlining marketing tasks, Hass stresses the importance of maintaining authenticity.&nbsp; “If you ever see a fully AI-generated image of a burger on one of our accounts, it means we’ve lost the plot,” he saidTo counteract industry oversaturation, Hass is strategically championing&nbsp;<a href="https://1851franchise.com/voodoobrewingco/voodoo-brewing-co-shifts-focus-to-food-innovation-in-2025-2728759">Voodoo’s food and beverage programs beyond craft beer</a>. “Our liquor and food programs have seen consistent growth over the past four years, and that really excites us,” he said, underscoring Voodoo’s successful shift towards becoming a multifaceted culinary destination.<h2>Looking Ahead to the Future of Voodoo</h2>Today, with 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Looking ahead, Hass is particularly enthusiastic about&nbsp;<a href="https://1851franchise.com/voodoobrewingco/voodoo-brewing-co-caps-2024-with-healthy-growth-and-plans-for-2025-2728749">Voodoo’s expansion into vibrant new markets</a> like Nashville, Tennessee; Cedar Rapids, Iowa; and Raleigh, North Carolina. “With each new store opening, we learn a lot about our brand, passionate owners and valued audience, continuously refining our processes,” Hass said. “We’ve hit some growing pains along the way, but that only means we’re getting taller!”Outside his marketing leadership role, Hass enjoys playing music, exploring new films, traveling and spending time with his two beloved daughters — both of whom, he playfully notes, happen to be cats.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.&nbsp;&nbsp;

How Matthew Hass Fuels Voodoo Brewing Co. Franchise Growth With Localized Marketing

1851 Franchise

As Voodoo Franchise Group’s director of marketing, Hass draws on his restaurant background and hyper-local approach to expand the brand while keeping each location’s identity and community focus.

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From Bartender to Brand Builder: How Matthew Hass Is Shaping the Future of Voodoo Brewing Co.

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