Franchisor Stories
Franchise Opportunity Deep Dive: Wallaby Windows is a premium window and door replacement business built for semi-absentee ownership with a white-glove, locally-operated model.
Wallaby Windows is a franchise under Empower Brands that offers replacement windows and doors for residential customers, emphasizing premium materials, efficient installation and a “white glove” service experience. The company touts a streamlined business model with minimal overhead and uses subcontracted installers.
Wallaby Windows was established in Melbourne, Florida, in late 2021 by Scott Marr. During its pilot phase, the team focused on developing durable systems and processes to ensure future franchisees could operate successful Wallaby Windows locations with strong structure and support. The brand announced it would begin franchising in 2022.
Mission: To provide homeowners with a superior, hassle-free window and door replacement experience built on quality materials and expert service.
Vision: To be the go-to window and door replacement brand across the United States, delivering exceptional service and product performance through a locally-operated, nationally-backed franchise model.
Wallaby Windows has not publicly shared any franchising opportunities or available territories. Those interested in franchising with the brand can contact Empower Brands for more information.
Initial Costs: The estimated initial investment required to begin operation of a Wallaby Windows franchise ranges from $158,606 to $241,690. The 2024 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Training Expenses | $500 | $3,000 |
| Equipment & Vehicles | $10,456 | $75,040 |
| GPS Tracking Systems | $150 | $400 |
| Insurances | $2,000 | $6,000 |
| Advertising/Marketing (Lead Generation) | $14,000 | $14,000 |
| Opening Advertising | $20,000 | $20,000 |
| Professional Fees | $1,000 | $5,000 |
| Office Related Expenses | $500 | $1,250 |
| Computer, Phone & Technology Systems | $3,000 | $6,000 |
| Custom Marketing & Services Activation Fee | $5,000 | $5,000 |
| Software Implementation Assistance Fee | $2,500 | $2,500 |
| Business Licenses & Permits | $0 | $4,000 |
| Additional Funds (3 Months) | $50,000 | $50,000 |
Initial Franchise Fee: The initial franchise fee is $$49,500 for a baseline population of 200,000. Franchisees may purchase additional population for a cost of $0.25 per person. The initial franchise fee must be paid in full at the time of signing the franchise agreement.
Ongoing Fees: According to the 2024 FDD, Wallaby Windows franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 5% of gross sales/week |
| Local Marketing (Ongoing) | Greater of $3,500 5% of gross sales/month |
| Local Marketing (Opening) | $5,000/month (first six months) |
| Brand Fund Contribution | 1% of gross sales/month |
| Technology Fee | $80/territory/week |
| Bookkeeping Services Fee | $350/month |
| Contact Center Fee | 1.5% of gross sales/week |
ROI Potential: According to the 2024 FDD, there was only one business (company-owned) operating for the entirety of FY 2023. It reported the following net revenue:
| Period | Net Revenue |
| January - March 2023 | $487,053 |
| April - June 2023 | $731,491 |
| July - September 2023 | $1,260,249 |
| October - December 2023 | $857,169 |
| Total: January - December 2023 | $3,335,965 |
Wallaby Windows offers a robust onboarding process for new franchisees. This includes assistance with territory selection, setup of lead generation campaigns, staff recruiting (for minimal in-house team) and logistics planning (vehicles, equipment, subcontractor network). The home office also handles initial marketing rollout and software implementation to get the franchisee ready for opening.
The training program typically includes online and in-person training modules. Franchisees (and key manager/sales personnel) participate in classroom sessions, on-the-job training, and online modules covering product knowledge, sales skills, subcontractor management, marketing and operational systems.
Once open, franchisees plug into a full support system rather than trying to build everything on their own. A national call center and lead generation infrastructure help feed projects into their territory, while marketing and sales support — including digital SEO and SEM, lead generation programs and local advertising — keeps the pipeline active. On the operations side, installations are handled through vetted subcontractors, using established frameworks so owners do not have to build full installation crews from scratch. Performance is tracked through KPI dashboards, regular review calls with the team, a peer support network and annual system conferences that keep franchisees aligned, informed and growing.
The brand provides proprietary software for quoting, financing, scheduling, and job management (from initial consultation through installation). This tool allows the in-home sales rep (franchisee or sales staff) to design, quote and even process financing on the spot. The model also uses tracking systems for vehicles/subcontractors.
Wallaby Windows does not specify any franchisee requirements with regards to liquid assets, net worth or experience.
Franchisees must commit to building their local market presence, meeting franchise system’s KPIs (sales targets, service quotas, customer satisfaction) and sustaining required staffing (one or two employees to start) plus managing subcontractors. While semi-absentee ownership is feasible, the brand emphasises active oversight of lead flow, customer acquisition, quality assurance and business development.
Wallaby Windows does not publicly promote any specific financing programs or lender partnerships for franchisees.
“I have over 30 years of building materials experience, so during the process of finding the right franchise, Wallaby ended up at the bottom of the funnel, simply because of the support they gave when I met them. They've been very upfront and honest on all of the material that they've given us.”
- Chad Monistere, Franchisee — The Northshore, Louisiana
The global windows and doors industry is on a strong upward trajectory, expected to grow from $221.9 billion in 2023 to $348.4 billion by 2032. This expansion is fueled by energy-efficiency regulations, population growth, urbanization and heightened remodeling activity. North America remains a leading region
Wallaby Windows is competing in the window & door replacement franchise space. Its competitive advantages include a semi-absentee model, minimal overhead, national lead generation support, and premium positioning.
Primary competitors include brands such as Window World, The Glass Guru, Gatsby Glass, Window Gang and other home-services/franchise models offering window/door replacement. What sets Wallaby apart is the combination of subcontractor installation (reducing payroll burden), white-glove service, tech-enabled quoting/financing and lead-gen support from the network.
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