Weekly Web Roundup

No one likes using Uber when surge pricing is in effect, but higher fares aren’t stopping us from using the app. It turns out that Uber knows when we’re more likely to pay higher fares for a ride. The brand’s head of economic research Keith Chen breaks down why some surge rates are more attractive than others, and why Uber is keeping track of how charged your phone is. – Hannah Kramer

The competition between social media platforms and traditional broadcasters is heating up. Twitter landed the broadcasting rights to Thursday night football, changing the way NFL fans can watch games. CBS and NBC will still air Thursday night football on their networks, but this deal opens the door for future crossovers between live sports and digital channels. – Ryan Paul

It’s hard to believe that ten years ago Google and Yahoo were neck-and-neck in the race to become the top digital company. Over the past decade, both companies have made decisions that ultimately led them down different paths. One of Google’s former employees explains why the company’s approach beat Yahoo's, ultimately creating a sustainable and successful business. – Megan Ferringer

Snapchat has officially proved that it’s a social media platform with staying power. According to a new report, the app is currently raising about $200 million in a round of fundraising that values the company at $20 billion. That high valuation isn’t much of a surprise—Snapchat boasts more than 100 million users and 10 million video views every single day. – Cassidy McAloon

The craft beer industry is coming together to make small beer big. In honor of American Craft Beer Week, craft brewers across the country have teamed up to create a single beer that’s made using the same recipe by more than 100 craft brewers. The beer can shows an even stronger sign of unity in the industry—4,490 craft brewers from all 50 states are featured on the label. – Sarah Mellema

Do you think you’re good at predicting what will happen next on your favorite TV show? You won’t be as good as this Game of Thrones fan. Eight years ago, someone predicted what Hordor’s name actually means. And now that it’s out there, the answer seems obvious. – Matt Diaz