1851

<a href="https://www.wendys.com/breakfast-0?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-gears-up-for-bacon-fueled-breakfast-launch-2711303" target="_blank" rel="nofollow">Wendy’s, which already serves breakfast in over 300 restaurants</a>, will be rolling out the menu nationwide to all 6,180 stores starting in the first quarter of 2020. Although the brand has seen a 10% stock decline following the announcement, <a href="https://www.cnbc.com/2019/10/11/wendys-ceo-we-have-a-menu-that-can-compete-in-breakfast.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-gears-up-for-bacon-fueled-breakfast-launch-2711303" target="_blank" rel="nofollow">CNBC</a> reported that CEO Todd Penegor is confident in the brand’s success.&nbsp;“We have a menu that can compete, a low-investment and a high-return model for our franchise community,” said Penegor on CNBC’s “Mad Money.” Wendy’s will also be hiring 20,000 employees to its staff to accommodate the early-morning rush. ?[Twenty thousand] seems like a big number, but when you think about it as three per restaurant it’s not going to be that hard. It’s a great day part to staff, it’s very convenient for folks to come in in the morning and be done by lunch time,” Pengor said to CNBC.Not everyone is so eager to wake up and smell the Wendy’s. Guggenheim analyst Matthew DiFrisco wrote in <a href="https://www.cnbc.com/2019/09/10/analysts-are-skeptical-about-wendys-nationwide-breakfast-stock-sinks-10percent.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-gears-up-for-bacon-fueled-breakfast-launch-2711303" target="_blank" rel="nofollow">a previous CNBC report</a>, “Wendy’s has had multiple attempts to establish a breakfast business, 1985, 2006 and 2010, that were unsuccessful and pressured franchise margins.”Wendy’s has seen recent success in reintroducing an old fan-favorite menu item—<a href="https://1851franchise.com/business-is-booming-at-wendys-thanks-to-spicy-chicken-nuggets-2711281#franbuzz">spicy chicken nuggets</a>. Same-store sales even rose 4.4% in the third quarter.Read the full story on CNBC <a href="https://cnbc.com/2019/10/11/wendys-ceo-we-have-a-menu-that-can-compete-in-breakfast.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-gears-up-for-bacon-fueled-breakfast-launch-2711303" target="_blank" rel="nofollow">here</a>.&nbsp;

Wendy's Gears Up for Bacon-Fueled Breakfast Launch

1851 Franchise

‘You can put bacon on just about anything, folks love it,’ said Wendy’s CEO Todd Penegor re. the brand’s the new breakfast menu.

wendys-gears-up-for-bacon-fueled-breakfast-launch

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Wendy's Gears Up for Bacon-Fueled Breakfast Launch

MORE STORIES LIKE THIS