1851

The Wendy’s Company unveiled its new global restaurant design standard: Global Next Gen.&nbsp;Starting this fall, Wendy’s new traditional restaurant builds will feature a sleek, modern design that enhances customer, crew and digital experiences,&nbsp;<a href="https://www.franchising.com/news/20220817_wendy39s_announces_innovative_new_global_restaurant_design_standard_34globa.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-global-next-gen-design-puts-digital-at-the-forefront-2719427" target="_blank" rel="nofollow">Franchising.com</a> reported. The optimized layout and next-generation technology are expected to emphasize convenience, speed and accuracy."We must consistently meet the needs of our customers however they choose to engage with Wendy's, whether that's through a digital platform or in the drive-thru," said Wendy's President and CEO Todd Penegor. "Global Next Gen enhances the customer experience across ordering channels and streamlines operations for our crew, all while creating better returns for franchisees."<img class="image_resized" style="width:788px;" src="https://lh5.googleusercontent.com/bO6YOc4r7PFX8Q6igJD6o9AznS8w5zij4c1MVRsq7oEDse1T9lyzBBZmERUFnPSYrqBZ6nOT0STMx-cxDPKciGO7bpgxFQylnzNzoSycT7a4sRELkZh5EaV-Wles61b0aoZzgKGnPkZBvvVrq5FQYHM">Photo credit: Wendy’sAbigail Pringle, Wendy’s chief development officer and president of the international division, wrote in a blog post that franchisees, as well as all the brand’s divisions, contributed to the new design.“Franchise leaders from the U.S., Canada and around the world have provided input on the concept, allowing us to refine the design along the way,” Pringle said. The first Global Next Gen restaurant is expected to open in New Albany, Ohio, in Spring 2023.&nbsp;New features will include:&nbsp;<ul><li>A dedicated delivery pick-up window and delivery parking&nbsp;to provide convenience to delivery drivers who previously needed to enter the delivery room to grab orders. This is also designed to move traffic away from the drive-thru line.&nbsp;&nbsp;</li><li>A reimagined kitchen that features a galley-style kitchen, running from the front to the back of the restaurant. This design allows for better point-of-sale efficiency and allows the crew to move between positions easier throughout the day.</li><li>Optimized infrastructure such as more efficient lighting/ HVAC to decrease energy usage and costs.</li><li>Next-generation technology&nbsp;that allows restaurant teams to handle significantly more digital business than before.</li><li>Dedicated mobile order pickup, including mobile order parking and pick-up shelving in-restaurant. Customers can select a pick-up time when placing their mobile order, park in a dedicated mobile order parking spot and grab their meal off the shelving.</li></ul><img class="image_resized" style="width:788px;" src="https://lh4.googleusercontent.com/CvPJUXfNIzrMa6eM1XS7clUqq36EvBm-OWoHerq4NyHtoH26nzjabvRPY0fesR7Td479XfS-iGl830qHiUQg9Q5iYEaFhpeClYNudm3P83g4-l32OHHVhzXWvrjEkPf8YEm9AqifrtZBR1_QAWk3MFE">Photo credit: Wendy’sDedicated mobile order pickup will be especially important. A survey from&nbsp;<a href="https://www.prnewswire.com/news-releases/bluedots-latest-state-of-what-feeds-us-report-reveals-mobile-ordering-continues-to-climb-but-frustrations-grow-with-mobile-pickup-301489504.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-global-next-gen-design-puts-digital-at-the-forefront-2719427" target="_blank" rel="nofollow">Bluedot</a> found that there has been a continued rise in mobile ordering and revealed that, though consumers are generally happy with mobile restaurant apps, there has been a growing frustration regarding mobile pickups — long wait times, in particular. Nearly half of consumers even indicated that they are likely to delete a restaurant app if their food is received cold.&nbsp; "As we turn the corner on the pandemic, mobile app usage continues to soar, and the center of gravity is returning to the customer. Restaurant brands will begin to ease their focus on operational strategy in favor of initiatives that provide fast and seamless mobile pick up," said Judy Chan, Bluedot CMO. “Across six studies, consumer demand for convenience has stood out as a key theme. Delivering that level of convenience will win brand loyalty.”

Wendy’s ‘Global Next Gen’ Design Puts Digital at the Forefront

1851 Franchise

The fast-food giant is catering to tech-savvy consumers with its new design. 

wendys-global-next-gen-design-puts-digital-at-the-forefront

Pet Wants

Recession-Resistant Business Opportunities in the Pet Industry: Why Pet Wants Stands Out

recession-resistant-business-opportunities-in-the-pet-industry-why-pet-wants-stands-out

Layne's Chicken Fingers

From Garage Doors to Chicken Fingers: How This Layne’s Franchisee Found Success

from-garage-doors-to-chicken-fingers-how-this-laynes-franchisee-found-success

CapitalSpring

Restaurant Dive: Why More Restaurant Chains Are Catering to Travelers

restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers

What Makes Pet Wants a Low-Risk Franchise Investment?

what-makes-pet-wants-a-low-risk-franchise-investment

TruBlue Home Service Ally

TruBlue Celebrates a Milestone Year in 2024 With 100th Location Opened

trublue-celebrates-a-milestone-year-in-2024-with-100th-location-opened

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

QSR Magazine: Big Chicken Targets Global Expansion

qsr-magazine-big-chicken-aims-for-global-growth

Starbucks Strike Brews Opportunity for the Next Coffee Franchisee

starbucks-strike-brews-opportunity-for-coffee-franchise-hopefuls

I Heart Mac and Cheese - Franchisees Sue I Heart Mac and Cheese - Franchise News - 1851 Franchise

Restaurant Business Online: Franchisees Sue I Heart Mac and Cheese

restaurant-business-online-franchisees-sue-i-heart-mac-and-cheese

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Franchise Deep Dive: Innovative Sport Surfacing Franchise Costs, Fees, Profit and Data

franchise-deep-dive-innovative-sport-surfacing-franchise-costs-fees-profit-and-data

How Ellie Mental Health Is Transforming Communities Through Franchise Expansion

how-ellie-mental-health-is-transforming-communities-through-franchise-expansion

How Matt and Megin Sharp Built KidStrong to Empower Kids and Families

how-matt-and-megin-sharp-built-kidstrong-to-empower-kids-and-families

Two Attorneys, Restaurant Professionals To Serve Germantown Community With New Paris Baguette Café

two-attorneys-restaurant-professionals-to-serve-germantown-community-with-new-paris-baguette-cafe

Wendy’s ‘Global Next Gen’ Design Puts Digital at the Forefront

MORE STORIES LIKE THIS