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Wendy's to begin selling Honest Tea nationwide
Fast-food chain spearheads organic product at locations across the U.S.
Wendy’s recently announced it is going to begin selling Honest Tea products, a division of Coca-Cola, at locations across the U.S. in an effort to appeal to changing food habits. This move is unique, as Wendy’s is one of the first fast-food chains to offer an organic product nationwide.
Now employees at the third largest U.S. hamburger chain will be brewing the tea on site, adding organic, fair trade sugar and selling the exclusive Honest Tropical Green Tea. Throughout the past few years, Wendy’s has been changing the menu to include more premium items such as fries with potato skin and promoting in-house chopped lettuce.
Sales of traditional soda have been stumbling. Diet Coke has plunged nearly 15 percent the past two years and Coke sales volumes from soda, including Sprite and Fanta, grew just 1 percent in the past two years. Currently Coke is looking to build growth from Honest Tea’s increasing popularity.
This new deal with Wendy’s will bring a new revenue stream and distribution for Honest Tea and the brand hopes to reach $500 million in sales in the next five years.
Read more here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
