1851

When setting goals and determining their budgets, franchise brands should leverage their sales data to position their brands for optimal growth.&nbsp;“Sales is more than just saying ‘I want X number of deals. Here’s my budget. Let me make that happen,’” 1851 Franchise publisher Nick Powills said in <a href="https://www.youtube.com/watch?v=THOLuEU82dA&amp%3Bfeature=youtu.be&utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-every-franchise-brand-needs-to-understand-about-their-sales-data-2713257" target="_blank" rel="nofollow">a webinar for last month’s #TheGreatReturn franchise summit</a>. “It’s deeper than that. It’s being strategic on the front end to understand a pathway to how you get to winning,”One way to leverage sales data is by thinking ahead: Franchise brands should think ahead to the results they want to see at the end of 2020 and plan accordingly. When they do look back on 2020, they should reflect on the actions that led to their sales success and examine any missteps they took.&nbsp;Franchise development company Raintree believes that, when used properly, data can be a huge asset to franchise brands.&nbsp;“In terms of data, we’re big believers in the power of data and the effects it has when you utilize it properly,” CEO Brent Dowling <a href="https://www.youtube.com/watch?v=BycLi_xHQeU&amp%3Bfeature=youtu.be&utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-every-franchise-brand-needs-to-understand-about-their-sales-data-2713257" target="_blank" rel="nofollow">said in another webinar during the same summit</a>. “Especially in the last few years, we’ve seen just how important it is to have a really solid understanding of data at all levels of the franchise development program, both from a marketing and sales standpoint.”&nbsp;Raintree has also spent time on the gamification of data and how it helps sales teams to improve themselves and results, Dowling said.&nbsp;Buffalo Wings &amp; Rings Chief Development Officer Thomas Flaherty noted that sales are about understanding company goals.&nbsp;“It’s really understanding where the organization wants to go over the next one, three, five, 10 years and beyond,” Flaherty said.&nbsp;And franchise brands do not need to worry too much about getting too deep into data that they may not even want or need.&nbsp;“Keeping it simple is actually a big part of this,” Angela Cote of Franchise Growth Catalyst said. “I think it’s good to have all of the data and access to track, but picking out what is most important for you and your brand is a big part of it.”&nbsp;On a related note, it is imperative for franchise brands to make sure their franchise development websites are designed to engage audiences.&nbsp;“The website is vital, and understanding its performance is key,” Dowling said. “That’s a very easy place for brands to start.”&nbsp;Franchise brands should also make sure they’re doing everything they can to make sure their franchise development websites are fully optimized in order to convert casual browsers who love the brand into prospective franchisees, Cote said. She noted that franchise brands often miss this particular opportunity.&nbsp;“What are you doing to convert them into a person thinking about being a buyer?” Cote said. “How are you speaking to them, and how are you measuring those organic opportunities?”&nbsp;Ultimately, when it comes to franchise growth and leveraging sales data, there is no one recipe for success. Franchises need to do what ultimately works for their brand.&nbsp;“There is no magic bullet to winning at franchise growth,” Powills said. “Let’s throw that off the table. There is no magic to this.”&nbsp;Bottom line: Data drives sales for franchise brands, helps uncover blind spots and allows brands to double down on what works. In leveraging their sales data in a way that works for them, franchise brands will position themselves for optimal growth.

What Every Franchise Brand Needs to Understand About Their Sales Data

1851 Franchise

Careful data analysis can help brands reveal what’s working and what isn’t. 

what-every-franchise-brand-needs-to-understand-about-their-sales-data

New U Women's Clinic & Aesthetics

image of New U Women’s Clinic & Aesthetics employees and franchise

How New U Is Redefining Women’s Health, Offering a Scalable Franchise Opportunity as the Next Big Category Creator in the $21 Billion Med Spa Industry

womens-health-wellness-franchise-new-u

image of New U Women’s Clinic & Aesthetics Founder and CEO Dr. Rachel Fidino

The Void in Women’s Health, Solved By a Two Time Cancer Survivor: How New U Built Care that Didn’t Exist and is Eying National Franchise Expansion

new-u-womens-clinic-consumer-positioning

SweatHouz

SweatHouz Expansion - Tribeca Opening and 12 NYC Franchise Units - 1851 Franchise

SweatHouz Franchise Expands Into New York City With 12-Unit Development Agreement Across Manhattan and Brooklyn

sweathouz-new-york-tribeca-expansion

DoodyCalls

How This Family Built a Fast-Growing DoodyCalls Business in Greensboro, North Carolina

families-in-franchising-robert-thomas-doodycalls-greensboro

Sparkle Squad Window Cleaning Services

Sparkle Squad Franchise - Ryan Fraser - Franchisee Feature - 1851 Franchise

Commercial Real Estate Veteran Leverages Commercial Work To Grow Sparkle Squad Franchise

sparkle-squad-franchise-new-jersey-ryan-fraser

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

hardees-franchise-closures-arc-burger-lawsuit

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Christmas Decor Franchise Costs, Fees, Profit and Data for 2025

christmas-decor-franchise-costs-fees-profit-and-data

Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

ellianos-coffee-franchise-costs-fees-profit-and-data

Photo of group of dogs standing together in day care facility

What Every Franchise Brand Needs to Understand About Their Sales Data

MORE STORIES LIKE THIS