For some in the franchising world, monogamy is not their style.
Many franchisees get involved with their prospective business and decide they can take on more responsibility as an owner of multiple brands.
For example, Jay Hummer recently added MOOYAH Burgers, Fries & Shakes to the list of franchise brands for which he is a proprietor. He also owns four Kennedy’s All American Barber Club locations, plans to open a Native Grill & Wings franchise in Spring 2016 and is working to help develop the Whole Hog Café franchise brand.
“I have a large appetite and a lot of energy,” Hummer said regarding his decision to work with multiple brands.
Hummer is not only serving as a franchisee for MOOYAH Burgers, Fries and Shakes, but is representing the brand as a Development Agent for New England, hoping to open 20 locations in the region in the next five years. The first two locations will be in Boston and Northborough, Massachusetts.
“First and foremost, brands have to delivery high quality for their category. MOOYAH, for example, absolutely delivers a great quality product,” he said. “In addition, the organization has great people and I have a lot of respect for them.”
And Hummer isn’t alone in his efforts to seek versatility in the industry.
Irfaan and Faisal Lalani were introduced to the franchise industry when they became Little Caesars franchisees in 2005. They saw huge success with this investment and decided to diversify their offerings and target an additional demographic by opening a Which Wich franchise in 2009.
“With Little Caesars, we liked the simple operating model and limited menu options.” Lalani said. “The brand has been around for over 50 years and it’s well recognized. For Which Wich, we started off as customers and loved the product. There’s no better hot sandwich on the market.”
The Lalanis also said they’re always looking for additional opportunities with their current brands as well as new franchises that may peak their interest.
So whether specializing in burgers, pizza, or beard trims, one thing is clear – less isn’t more for these versatile business owners.