site_logo
banner
Growing a Franchise

What marketers can learn from Taylor Swift vs. Spotify

Photo credits: Denys Prykhodov / Shutterstock.com  Currently, the best lesson in engendering customer loyalty comes from a woman famous for singing, “We Are Never Ever Getting Back Together.” Without a loyal following, no artist or franchise brand could back away from a platform where they serve mi.....

By MARK BRANDAU
SPONSORED 1:10 PM • 11/04/14

MORE STORIES LIKE THIS

editorial

A Practical Playbook: Who To Call First When Franchising Your Business

image of Happinest franchise collection and all their brands that work together.

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

editorial

Ty McBride on Turning Preservan Into a Franchise: No Shortcuts, Just Persistence

1851 Franchise Coffee & Analytics image with blue background and photo of Nick Powills

The Franchise Broker Slowdown — How Did We Get Here?

iconBuy A Franchise