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Growing a Franchise

What marketers can learn from Taylor Swift vs. Spotify

Photo credits: Denys Prykhodov / Shutterstock.com  Currently, the best lesson in engendering customer loyalty comes from a woman famous for singing, “We Are Never Ever Getting Back Together.” Without a loyal following, no artist or franchise brand could back away from a platform where they serve mi.....

By MARK BRANDAU
SPONSORED 1:10 PM • 11/04/14

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