Franchisor Stories

Why Becoming a Granite Garage Floors Franchise Owner Is a Great Way to Build Wealth
Tap into a trusted and proven business model to find success in the Granite Garage franchise system.

Franchisor Stories

Tap into a trusted and proven business model to find success in the Granite Garage franchise system.

Granite Garage Floors, an emerging franchise company that provides garage floor coatings for residential and commercial customers, gives franchise owners the opportunity to build a business in their local market with a simple business model, minimal costs and the backing of parent franchisor Threshold Brands, which acquired the brand in 2022.
“Granite Garage Floors has proven to be an incredibly strong franchise opportunity with immense growth potential, and it complements our team of industry-leading service brands,” said Ron Bender, Chief Growth Officer of Threshold Brands. “Garages typically account for 15–20% of a home’s square footage, and like the other segments our brands address, the garage represents an important focus area where many consumers desire high-quality solutions and services.”
As the franchise looks to expand this year, it is looking for franchise owners who want to grow the brand around the country. Here are a few reasons why becoming a Granite Garage Floors franchise owner is a great way to build wealth.
A High-Demand Market
The home improvement services market size was valued at a whopping $316.8 billion in 2020, and is expected to reach $585.3 billion by 2030, registering a compound annual growth rate of 6.2% from 2021 to 2030. Further, the concrete floor coatings market in the United States was worth $323 million in 2022 and is not expected to slow down anytime soon.
Granite Garage Floors offers clients a proven model of installing industrial coating systems on residential and commercial concrete surfaces with a primary focus on garage floors and other related concrete surfaces, that when installed “Look and Last Like Granite.”
The garage improvement category has proven to be recession-resistant and resilient against the challenges imposed by the COVID-19 pandemic as homeowners and business owners continue to invest in and improve the value of their properties, even when the economy takes a downturn.
A Strong Model and High Profitability
At Granite Garage Floors, franchise owners have two core customer segments, residential and commercial, giving them a broader reach in their local communities.
Additionally, garage improvement is considered a “contractor safe” zone, which means it doesn’t require customer contact, interior home entry by the company or a customer to be physically at home during the process.
Granite Garage Floors is a clear leader in the booming but fragmented garage improvement category, allowing owners to dominate their local market. In addition, the Granite Garage Floors team, backed by parent company Threshold Brands, brings in-depth industry experience and allows franchise owners to stay on the cutting-edge and successfully scale their business.
Low-Cost Investment
In addition to strong average revenues, Granite Garage Floors boasts relatively lower investment costs for franchise owners. Because it is a home-based business, and there is no brick and mortar store required to open, owners benefit from light inventory requirements.
“Without the need for a retail storefront, Granite Garage Floors owners can keep operating costs low, which simplifies the business model and speeds up time to launch,” said Bender. “Now is a great time to open with the brand, and we are excited to continue to expand across the country.”
To find out more information on costs to buy Granite Garage Floors, please visit https://1851franchise.com/thresholdbrands/info
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