Why I Chose an Edible® Franchise: Hina Anjum’s Story

For Hina Anjum, becoming an Edible® franchise owner was the culmination of a lifelong dream of owning her own business. As a mother of four boys, Anjum saw franchising as the perfect opportunity to combine her entrepreneurial ambitions with a desire for a balanced family life.

“I’ve been a stay-at-home mom, but before that, I had a series of jobs and even ran my own cosmetology business,” Anjum said. “My family also owned Subway franchises when I was growing up, and from a very young age, I worked with my parents there. That experience sparked the need to have my own business someday. It’s always been a dream of mine to own something of my own.”

Anjum’s journey to Edible took a leap forward when three of her sons reached school age, giving her the time to pursue her aspirations. “While going through the franchise process, I found out I was pregnant! But I decided to go forward and take a leap of faith,” she said.

A natural creative, Anjum was drawn to Edible because of the artistry and joy the brand delivers. “When Edible popped up online and I saw there was a location for sale near me, it really felt like something I could do and could run even with a family,” she said. “I needed to know I would have a good work-life balance, and I felt like Edible would do that for me.”

Having grown up around franchising, Anjum knew the value it could bring. “A franchise brings its own structure, rules and regulations. It’s easier to start with a franchise versus starting something on your own,” she said. “They have everything already in place. When you’re on your own, it’s a lot more difficult to get started. In franchising, people already know about the brand.”

The challenge of turning around a store that was underperforming only motivated her further. “The store I purchased was at a challenging phase, but I love challenges,” Anjum said. “Because the store wasn’t doing great, I felt like I had a goal.”

Now, Anjum’s initial focus is to revitalize the Bayport location, which she took over in late 2024. “The short-term goal was to get the store up and running and bring up our Google rating,” she said. “The long-term goal is to jump on another opportunity and potentially own another location in another area.”

For those considering franchising, Anjum offers sage advice. “Picking out a franchise, you have to be sure that you know what you are looking for,” she said. “Are you a people person? Are you more laid back? Do you like customer service? This franchise requires being good at customer service. A lot of people are coming in when they are very happy or are grieving, so you have to be able to share in that. If you want to succeed, that is the main goal. If you make people happy, they will keep on coming.”

For Anjum, Edible represents more than a business venture. “I was really at the point in my life where I wanted to get back into the work environment — something that I was passionate about,” she said. “Edible definitely did that for me.”

For more information on franchising with Edible®, visit: https://franchise.edible.com. 

About Edible®

Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 70% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit edible.com.