Why Joshua Tree Experts Sees Pittsburgh as the Perfect Place for Development

Joshua Tree Experts, the emerging Pennsylvania-based service brand known for its reliable tree care maintenance, plant health care, lawn care and pest control, has its sights set on major expansion this year. And now, the brand is targeting the city of Pittsburgh for franchisee development.

The second-largest Pennsylvania city is just four hours outside of Joshua Tree Experts’ home market of Lehigh Valley. Not only does this give the brand physical proximity to new franchisees, but it knows the area has the demographics it looks for when it comes to clients.

“Pittsburgh is very close to us and we understand a lot of the landscape features in the area because they are similar to what we have here in the Lehigh Valley,” said Dylan DeGroat, Director of Franchise Development. “The location also gives us the ability to go out there and support franchisees on site after their launch. We also understand what it takes to get a business started in Pennsylvania, as far as licensing goes.”

With wide open availability, new franchisees have the opportunity to be pioneers for the growing brand in the region. The franchise has room for approximately seven territories in the market, but availability isn’t expected to last very long, making now the perfect time for interested candidates to inquire.

Why Joshua Tree Will Stand Out in Pittsburgh 

Unlike other brands that may be on the market in Pittsburgh, Joshua Tree Experts focuses on tree preservation, not just removal.

“A lot of the tree companies out there focus on doing what's easy, which usually means removing those trees,” said DeGroat. “We focus on pruning, reducing and doing as much from the ground and without additional lifts and equipment as necessary. We're trying to reduce the liability that comes with having to go up in the tree and using large equipment.”

Joshua Tree Experts also stands out for being a three in one brand. After building out the internal team, infrastructure and customer base for nearly a decade, Joshua Tree Experts began to find new ways to service their loyal clients. Organically, they started expanding to offer lawn care services to clients as a direct result of customer demand and established lawn care as its own division in 2017. The new division was an immediate success, and in 2020, Joshua Tree Experts decided to expand its services once again with a pest control division.

With certified arborists and experienced plant health care and pest management professionals on the corporate team, the concept has also built out a training and support system that allows franchisees to provide unparalleled knowledge to their customers.

“We have over 18 years of experience as a professional company,” added DeGroat. “A lot of other tree companies in most territories are going to be your mom and pop businesses or pop up tree care companies.”

Unlike most other companies, Joshua Tree Experts professionalism in equipment, branding, software and its employees makes the process easier for clients and franchisees alike.

The Ideal Candidates

In Pittsburgh and around the country, Joshua Tree Experts has two ideal candidate profiles. The first is known as a wealth builder. These candidates may be coming from the corporate world, for example, and now want to be their own boss. They’re interested in scaling their business at a comfortable pace by financing their equipment and starting from a home office.

The wealth grower, on the other hand, is an individual who may come in as a multi-unit franchisee owner, or prior business owner, who's looking to get into another venture. They might hire a general manager that works under them while they handle the investment side and promote the business. These franchisees likely have a high net worth and want to use it to scale at a quicker pace.

Regardless of which profile the franchisee fits, having a strong background in sales or customer service will be highly beneficial, says DeGroat. “Relationship building is really the focus of our business,” he said. “Being able to interact with the community and clients is going to help them be able to scale and get their name more pronounced in their community.”

Joshua Tree Experts is looking to grow with the right franchisees in Pittsburgh as soon as possible this year and, with lead generation already getting started, now is the time to invest.

To find out more information on costs to buy Joshua Tree Experts, please visit https://1851franchise.com/joshuatreeexperts/info.